Working with travel bloggers
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Working with Travel Bloggers Michael Hodson www.GoSeeWrite.com [email protected] @GoSeeWrite on Twitter
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Short presentation given about how to find good travel bloggers and work with them to an industry group in London.
Transcript of Working with travel bloggers
Working with Travel Bloggers
Michael Hodsonwww.GoSeeWrite.com
[email protected]@GoSeeWrite on Twitter
Who am I?
Why Work With Bloggers?
Blogging verses more traditional media
Advantages of developing a relationship with bloggers
Marketing advantages – timing issues, content volume, social media and networking support, evergreen content, and ability to do promotional campaigns
Finding Us Professional Travel Bloggers Association (PTBA) -
travelbloggersassociation.com
TBEX Connect - tbexconnect.com
TBU Book of Travel Bloggers - bookoftravelbloggers.com
__________________________________
Navigate Media Group - navigatemediagroup.com
iAmbassador - iambassador.net
Best Family Travel Experts - bestfamilytravelexperts.com
Top 100 Bloggers via Brendan’s Adventures – www.brendansadventures.com/top-100/
Google Blog Search -- google.com/blogsearch
Working With Us
Blog trips – the first typical thought
Other alternatives
writing for your blog
photos
video
Consulting and tips on social media, contests, marketing, & website advice
Mechanics
The eye-test – trust your instincts when you look at a site
Ask your questions
Traffic statistics via screenshots
Previous posts from sponsored trips
Contact info from previous companies they have worked with, so you can contact them directly
As a note, this information is all available on the Professional Travel Bloggers Association website for those bloggers that are members
Deliverables – negotiate minimums from the trip (blog posts, FB updates, etc.)
Thanks
Feel free to contact me about any questions you have
Michael Hodson
GoSeeWrite.com
twitter.com/GoSeeWrite
