Increasing Sales & Brand Visibility: working with travel bloggers
Working with travel bloggers on a budget - TBEX Europe 2013
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Creating Successful Brand & Blogger Campaigns on a Budget
Colm Hanratty
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About me…
@colmhanratty
Worked with Hostelworld.com for over 10 years on content and social media
About to launch my own digital marketing agency
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Some of the bloggers I’ve worked with
@colmhanratty
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1 – Content sharing
@colmhanratty
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@colmhanratty
1 – Content sharing Be genuine!! Make sure it’s about the content
Only approach bloggers that match your brand, not the ones with the biggest audience
Look for content that you can’t write yourself – likewise offer content that they can’t write
Tell them what’s in it for them – social media exposure, newsletter placement…a wire transfer?
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@colmhanratty
2 – Be innovative Guest photographer for the first
time
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@colmhanratty
2 – Be innovative ‘Hostelworld Hangouts’
…not my idea
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@colmhanratty
3 – Let bloggers experience your product
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@colmhanratty
Be prepared for the good...
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@colmhanratty
…and the bad
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@colmhanratty
4 – Strike up formal partnerships
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@colmhanratty
4 – Strike up formal partnerships Knowing the blogger well helps
Make sure there’s a synergy between the brands
Look at the numbers – social, traffic, newsletter etc.
Make sure all aspects of the partnership are clear, are met and are tracked properly and regularly