Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K...

9
Working with SME’s across Tayside & Fife

Transcript of Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K...

Page 1: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

Working with SME’s across Tayside & Fife

Page 2: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

Introduction

Welcome to the new monthly business supplement in The Courier, giving a voice to all firms in all industries across Tayside and Fife. Published on the last Tuesday of every month.

Business Matters is edited by Graham Huband, The Courier Business Editor

Page 3: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

Content

FEATURED CONTENT • Breaking News • Latest Business News • Area Focus • Food/ Drink/ Textiles • Law & Financial • Tourism • I.T./ Digital • Life Sciences • Marketing • Mergers & Acquisitions • Innovation • Transport • Commercial Property • Media • Networking • People on the Move

Page 4: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

CATERING TO SMALL AND MEDIUM BUSINESS ENTERPRISES…

There are 23,845 small and medium registered

businesses in Tayside & Fife…

Connect with your target market using

Source: http://www.gov.scot/Topics/Statistics/Browse/Business/Corporate/BISPDF

Looking to help and support the success of SME’s within Tayside & Fife. Every month, Business Matters is dedicated to providing valuable content on topics that will help your business evolve; maximising value, tax planning, avoiding complacency.

SMEs

Page 5: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

EDITORIAL COVERAGE FOR SME’s

Having editorial involvement published in a quality newspaper provides numerous benefits for not only large, but also small and medium business, namely:

Increase visibility, credibility and new recognition in the marketplace.

Generates new sales and helps build your prospect base.

Gives you tangible material to post online, tweet, and share through your own company social media networks.

Brings a sense of pride, enthusiasm and boosts buy-in of employees, sales agents and other business stakeholders.

Introduce new products or services to the market and create competitive advantage.

TAKE ADVANTAGE OF THIS FANTASTIC OPPORTUNITY TO GET EDITORIAL AND ADVERTISING INCLUSION!

Editorial Opportunities

Page 6: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

Production Themes

July: Skills & education August: Food & Drink / hospitality September: Haulage & business motoring October: Green energy and recycling November: Retail December: Tourism January (2017): Conferences & events February: Decommissioning / Health & Safety March: Exporting April: Renewables May: Digital services and telecoms June: Life Sciences July: Franchising

Page 7: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

Sample Advertisements

324 X 7 16 X 3

16 X 7 4 X 7

Page 8: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

Print Audience Daily Circulation: 43,031

Average Issue Readership: 142,000 Weekly Readership: 261,000

Online Audience Business Section**

www.thecourier.co.uk/business

Monthly Users: 41,967 Monthly Page Impressions: 59,014

Social Media 23.2K Facebook likes

The Courier brand reaches *42,000 business decision makers each week.

Readers are *4 times more likely to find advertising in The

Courier helpful when making decisions.

Source: ABC Jul – Dec 2015, NRS Apr 2015 – Mar 2016 *DCT Newsbrands 2015 (Ipsos Media); ** Google Analytics June 2016

Our Audience

23.3K Twitter followers

Page 9: Working with SME’s across Tayside & Fife - DC Thomson Media · 2017-08-08 · Social Media 23.2K Facebook likes The Courier brand reaches * 42,000 business decision makers each

Editorial Contact Graham Huband Business Editor

01382 575318 [email protected]

Ruth Smith Business & Finance

t. 01382 575167 m. 07766 808611

[email protected]

Advertising Contact

Contacts

Yvonne Harrison Business & Finance

t. 01382 575695 m. 07941 930073

[email protected]