Working with crowdfunding
18
Strategies on working with the crowd an introduction Lithuania 2013-05-10
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The presentation introduces a support what methods to choose when doing crowd funding and best practice on campaign design. From lecture held on #MediaBarCamp Lithuania May 2013
Transcript of Working with crowdfunding
Strategies on working
with the crowd
an introductionLithuania 2013-05-10
CROWD SOURCING
Source: Lambert och Schwienbarcher (2010)
Crowd funding
Crowd equity
P2P lending
Reward based
Online donations
Revenue sharing
What’s the deal?
Traditional collection
More money! +20-40%
Social loansMain goal for
campaign owner
Pre-sales
Revenue share
Participation loans
EquityLoans
DonationsRewards
Financial
Choosing type of crowd funding
SocialMaterial/product
Marketing
Production
Financing
Success factors
1. Campaign planning2. Project description3. Design of project page4. Pitch video5. Information flow (Blog)6. Finical goal
Pre-funding Campaign Post-funding
Distribute the rewardsDaily pushesPreparing the
networkConnect results to
ordinary workTelling the storyProduce the content
Personal
Process
Entertainment
Motivation for supporters
CuriosityAffiliationEmpathyIdealism
Less important: Rewards, appreciation, guilt
Entertainment
StorytellingTake med down the rabbit hole
Reward systemBreaking the projec down
Social networkSpreading the word
EngagementMore than money
Give incentives
to share
Cre
ate
cliff
hangers
Personal and
unique offersVideo
Ince
nti
ves
Dramatic curve, storytelling<3 min
1st language
Video
Entertainment
Rewards
Createa good
mixfor different
target groups
Crowd funding =
Community funding
Multi-country strategies
tomorrow:
Creative Commonsand distribution
