SCIENTIFICALLY OBSESSED

INTERNATIONALLY INTEGRATED

SOCIAL AT THE CORE

DIGITALLY BORN

TECHNOLOGICALLY DRIVENPLANETM CONNECTS GLOBAL AND PERSONAL BRANDS WITH CONSUMERS

PlanetM creates and executes comprehensive marketing solutions for the world’s most innovative global and personal brands.

Our multicultural team develops programs using state of the art technology. We focus on creating an intelligent and unique user experience while delivering significant ROI.

OUR NATURE

DIGITAL MEDIA ROOMS

WORKING TOGETHER

Digital Media Room (DMR) Standard Package:

Membership:Creation and launch of Digital Media Rooms (DMR) usingReal Time Communication (RTC) in English and Spanish.Recommended:500,000 DMRs with up to 8 participants per room

z

InvestmentNumber of roomsSet-Up feeTraining (10 hours)Dedicated Manager (optional)ACK AccountsACK Accounts Discount TOTAL

Unit Price per roomPay as you go (1 Months prepaid)Total

Unit Price per room12 Months Contract (1 Months prepaid)Total

Unit Price per room24 Months Contract (1 Months prepaid)Total

Payment Terms50% Down payment Ɩ 25% Work in Progress Ɩ 25% Prior to Distribution

Each room = 1 GB = 4 Hours

Additional Add-onsStorage I Analytics I Guided Delivery Service

250,000$ 30,000

$ 500$ 40,000

$ 5,000$ -5,000$70,500

500,000$ 30,000

$ 500$ 40,000

$ 8,000$ -8,000$70,500

$ 2.50$ 625,000$ 695,500

$ 2.50$ 1,250,000$ 1,320,500

$ 2.25$ 562,500$ 633,000

$ 2.12$ 1,060,000$ 1,130,500

$2.12$ 530,000$ 600,500

$2.00$ 1,000,000$ 1,070,500

z

The Revenue Opportunity

New York JetsSuggested RetailNumber of RoomsTOTAL REVENUEAverage renewal a yearTotal Yearly Revenues

InvestmentAverage renewal a yearTotal Investment

New York Jets Profit

$5250,000

$ 1,250,0004

$ 5,000,000

$5500,000

$ 2,500,0004

$ 10,000,000

$ 625,0004

$ 2,500,000

$ 1,250,0004

$ 5,000,000

$ 2,500,000 $ 5,000,000

Note:These numbers include only room subscriptions.They do not include advertising, merchandising, ticket sales and other potential revenue streams.

z

Media Rooms Are Perfect For:

• Distribution/broadcasting of specialized and proprietary content• Live streaming of matches and shows (both new and archives)• Activity before, during and after the games• Virtual tours• Player and fans interviews• Coverage of training• Showcasing celebrities at the Stadium• Press conferences and news releases• Raffles, contests and giveaways• E-commerce (merchandise, VIP membership, tickets)• Member acquisition and loyalty programs via VIP access• Customized advertising• Jumbotron activation• Coverage of tryouts and profiles of up-and- comers

z

Monetize Your Room with the Following Revenue Models:

SubscriptionMembershipSponsorshipAdvertisingSyndication

Users paid based on level of access (per event, number of hours)Users paid a yearly fee for an all access passCreate new partnership opportunities for brand exposureCreate new ad units within the roomsBroadcast your “channel” across multiple rooms/third parties

We Can Help You Build Out These Revenue Streams By:

Broadcasting via DMRBroadcast any show or activity taking place at the Stadium / Team facilities via our DMR elsewhere in the world either as a pay as you go, PPV, subscription or any other combination.Investment: Revenue Share of sponsorship and advertising.

Pre-Selling ToursDrive sales through visits to the Stadium presold abroad using the DMRs to showcase the venueInvestment: Set up cost and media campaign dependent on regions included.

Organizing Press Conferences and PresentationsManage press events from anywhere in the world.Investment: Flat fee per event

Creating Loyalty ProgramsBuild out membership/loyalty programs with varying levels of access to content/players via the DMRs.Investment: Flat fee based on scope of the project

OthersAvailable upon request

z

Suggested Add-Ons

Social Media Management with the Following Objectives:

• Increase Social Media Rate Of Growth By 100% Overall• Find A Global Brand Sponsor Ambassador Including Stadium Naming Rights• Launch English Site And Help To Increase Fan Club Sign-Ups• Find A Voice For The Brand In Social Media For U.S. Hispanics And General Market Fans• Create Innovative, Distinctive And Engaging Content• Involve Players, Former Players, Athletes And Other Club Personalities

Social Media Investment3 Month Pre-paid Targeted Media Campaign

ItemSetup Community Management – US Hispanic and General MarketDigital Marketing, Planning, Strategy, Execution, AnalyticsOnline Advertising (suggested)Three Month Campaign – (Plus Media Buy)

INVESTMENT$4,000

$15,000$16,000$20,000$35,000z

Campaign Includes:

• Targeted cross-platform ad buys, weekly posts and Wikipedia entries• 50 hours of creative writing for social media networks and blog (English and

Spanish)• 30 hours of Account Management including strategy, design, development

and analytics• Monthly reporting and optimization

International Add-on Services for Latin America & US Hispanics

US RepresentationThe Jets should build its brand into a solid, passionate year-round business and fan engagement platform, despite the fact the Team will not make a physical appearance in the Latin America for the time being.

The tag line of “El mas grande” (“The Greatest”) will have tremendous appeal for those engaged fans and new ones alike.

In order to gain traction in the region, The Jets must take a two-step strategic approach; putting down roots in Mexico City 24/7 so that they can fully understand the sports marketplace, and then identify the areas of penetration which would make the most sense for the long term.

The Jets would need to secure influencers who would have an interest in organizing local supporters clubs for viewing parties and other events including broadcasting and digital activation.

Media RightsSet up DMRs to broadcast the games and other content from the USA.

Fan ClubsOrganize fans clubs through Latin America and top US Hispanic markets.

Online StoreSet up an official online store in Spanish.

z

THANK YOU!

Contact Us

USA, Juan Gutiérrez jgutierrez@planetm.us

México, Juan Saldívar juan@planetm.us

Perú, Enrique Mesones enrique@planetm.us

Argentina, Sergio Grinbaum sergio@planetm.us

Uruguay, Nicolas Moreira nicolas@planetm.us

Brazil, Felipe Machado felipe@planetm.us

Colombia, Eder Olguin eder@planetm.us

USA, Carlos Vassallo carlos@planetm.us 212 518 7543

USA, Liz Kressel liz@planetm.us 917 952 1760

Brazil, Jeana Mattei jeana@planetm.us