Working Social - Journey · •How to align your Enterprise Social strategy with organizational...
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Transcript of Working Social - Journey · •How to align your Enterprise Social strategy with organizational...
• How to align your Enterprise Social strategy with organizational success
• Define a technology architecture that is right for your organization
• How Yammer customers achieve business value
• Ask questions and get answers during Q&A (15 minutes)
Welcome
Rob Koplowitz
VP & Principal
Analyst
Forrester
Jess Brown
Product Marketing
Microsoft
Christina Fan
Customer Success
Yammer
Get Social With Us
Ask questions and comment in Q&A
Flexible console
Open/close widgets
View and download handouts
Share content and takeaways
@yammer, #YammerTV
On-demand recording will be sent via
email post-event
Rob Koplowitz
Innovation and Business Value With Social
Rob Koplowitz, Vice President, Principal Analyst@rkoplowitz
March, 2014
© 2013 Forrester Research, Inc. Reproduction Prohibited 6
Breaking down geographic and
organizational barriers and providing
users the ability to act collectively drives
business value and innovation, but it
must be approached with a change
management plan.
© 2013 Forrester Research, Inc. Reproduction Prohibited 7
Users want everything they need in one place
February 2014 “Your Next Portal Should Be An Engagement Workplace”
An integrated, contextual experience designed to drive business outcomes
November 2012 “Mapping The Value Of Social Business And Collaboration”
Selling is structured and social
Some users embrace change, others…
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
“I’m ignoring you”
“I DRIVE A
PORSCHE!”“OK, I’ll try it”
“I put it in the stream
20 minutes ago!”
Get the organization right first
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
November 2012 “Mapping The Value Of Social Business And Collaboration”
But, technology is very important
Again, social interacts with high value processes
User-centric
Processes
Structured Processes
I’m mad I’m happy I’m your partner
I have an idea
I have data you need
I’m your competitor,
I’m faster than you
Who needs this information? Your:
• Product management
• R&D
• Sales
• HR/ Recruiting/ Training
• …
Who gets this information?
Customer service, maybe
And the conversation is not just internal
© 2013 Forrester Research, Inc. Reproduction Prohibited 14
Back to the architecture that drives real value
February 2014 “Your Next Portal Should Be An Engagement Workplace”
© 2013 Forrester Research, Inc. Reproduction Prohibited 15
Unlocking the next wave of efficiency
› Consider the role of knowledge workers in mission
critical processes
› Look for gaps where workers and processes are
disconnected
› Use this as an opportunity to revisit how you
organization operates
› Re-engineer processes with an eye toward removing the
gaps between workers and systems
› Ensure that everything done in the unstructured world is
treated as critical organizational knowledge
Christina FanCustomer Success LeadYammer
Capture and connect collective intelligence
Yammer continues to help Shawna’s career by
enabling her to bridge the gap between the
support center and Jamba’s 800+ store locations.
Monitor and improve culture with analytics
Link to Recipe: https://www.yammer.com/yammerycn/notes/882559
“What are the Top 10 Groups
based on Messages posted?”
Support contingent workers with external networks
AARP uses Yammer to
connect state and local
offices, volunteers, partners
and external vendors.
• Better access to shared content
• Found hidden talent by utilizing User Profiles
for expertise-identification
• Solved problems faster with collective
knowledge and SMEs
START SMALL
WITH LIKE-MINDED COLLEAGUES
SHARE SUCCESS
ON PROJECTS THAT MATTER
Learn more
about Yammer
Enterprise
Check the
Handout section
Redesigned Customer Success Center
https://about.yammer.com/success/
Q&A discussion
How to drive innovation and business value with Enterprise Social
Jess Brown
Product Marketing
Microsoft
Christina Fan
Customer Success
Yammer
Rob Koplowitz
VP & Principal
Analyst
Forrester
Learn more
about Yammer
Enterprise
Check the
Handout section
Thank you for attending!
Visit Yammer.com
Jess Brown
Product Marketing
Microsoft
Christina Fan
Customer Success
Yammer
Rob Koplowitz
VP & Principal
Analyst
Forrester
