www.WorkinginCanada.gc.ca

Working in Canada Tool &Community Finder Tool

November 2009

Outline

Working in Canada (WiC) Tool •Demonstration •Who is using the Tool •What is being searched •Promotion •Partnership Opportunity

Community Finder Tool •Background•Preview

New

www.WorkinginCanada.gc.ca

Demonstration

Usage Highlights

• Over 1,150,000 reports produced • 8 minutes average visit time • Users from over 170 countries.• Over 75% client traffic from outside of Canada

WiC Tool Reports by Fiscal Year

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

Fiscal Months

# o

f W

ork

ing

in

Can

ada

To

ol

Rep

ort

s G

ener

ated

2009-2010

2008-2009

2007-2008

CIC Promo

Google Adwords

Usage Highlights: Reports Generated

Usage Highlights: Top Countries

Usage Highlights: Ontario

About 40% of reports are for Ontario (~440,000)

Top Searched Occupations:– Engineers 6.5%; – Accountants 6.1%; – Technicians 2.2%; – Teachers 3.0%; – Nurses 2.6%; – Doctors 2.2%

Usage Highlights: Ontario (August ‘09)- Toronto (49.18%)- Ottawa (11.94%)- Mississauga, Brampton, Oakville & Peel (11.46%)- Hamilton and Area (4.63%)- Belleville and Quinte Area (2.78%)- Vaughan, Markham, Newmarket, & York (2.78%)- London and Woodstock Area (2.32%)- Niagara and Area (2.14%)- Waterloo, Huron, Perth, Wellington, Dufferin (1.86%)- Brantford and Area (1.68%)- Oshawa, Whitby and Durham Regional Area (1.47%)

Usage Highlights: Ontario (August 09)- Cornwall and Area (1.43%)- Kingston and Area (1.43%)- Windsor / Essex, Chatham-Kent, Sarnia /

Lambton Region (1.26%)- Bruce, Grey, Simcoe, Muskoka District (1.18%)- Kenora and Area (0.51%)- Peterborough and Kawartha Area (0.44%)- Timmins and Area (0.38%)- North Bay and Area (0.35%)- Thunder Bay and Area (0.34%)- Sudbury and Area (0.25%)- Sault Ste. Marie and Area (0.20%)

Promotion of WorkinginCanada.gc.ca

Traditional Methods • Bookmarks and fact sheets• Presentations • Training sessions

Internet-based Methods• Search Engine Optimization• Google AdWords • Social Media• Skinning • Widget!! Widget!!

WorkinginCanada.gc.ca Widget

Working in Canada Widget (WiC Widget) can be added to websites

The WiC Widget is free and requires no technical maintenance.

The WiC Widget provides access to: – The WorkinginCanada.gc.ca video library; – Useful Facts about immigrating, working and

settling in Canada; and – Direct access to the Working in Canada Tool =

comprehensive suite of labour market information that is customizable and updated daily.

WiC Widget on Your WebsiteWiC Widget on Your Website

New

Community Finder Tool

The Community Finder Tool

Community Finder (CF) Tool is an internet application to help a person select settlement location based on labour market and community characteristics.

Quick Facts:

– Tool will complement WiC Tool “location” selection.

– Objective: raise awareness of the thousands of cities and towns where newcomers can choose to live and work = informed settlement decision.

Background: Why develop CF Tool?

Because….Where a newcomer chooses to live will impact occupational

prospects, job opportunities and salary.

Most newcomers settle in Canada’s three largest cities. (http://www.statcan.gc.ca/daily-quotidien/071204/tdq071204-eng.htm)

– Toronto, Montreal & Vancouver home to 68.9% of recent immigrants (2006).

– These cities are among the most expensive in Canada.

According to the Canada Mortgage and Housing Corporation, housing costs should not be more than 32% of monthly gross household income. (http://www.cmhc-schl.gc.ca/en/co/buho/hostst/hostst_002.cfm)

Immigrants face higher unemployment than their Canadian counterparts. (http://www.statcan.gc.ca/daily-quotidien/080513/dq080513a-eng.htm)

Background: Why develop CF Tool? (cont’d…)

“large majority [of newcomers] said their decision about where to settle in Canada would have been affected by information about where they would be more likely to find a job, as well as the cost of living in different cities…” (2007-2008 Public Opinion Research conducted on the Working in Canada website, 52)

“the Working in Canada Tool should allow users to derive comparative reports for their occupation across provinces and cities and this should include a cost of living index (rather than wages alone)”(2007-2008 Report from the Association of Canadian Community Colleges – Canadian Immigration Integration Project, 4)

1) What is your occupation?– Choose from 520 NOC codes– Same interface as the WiC Tool

2) In which language do you want to work?– Opportunity to reinforce the importance of Canada’s

two official languages for working

3) Do you want to live in a large or small community?– Three choices will be provided:

• Under 60,000;• 60,000-300,000;• Over 300,000.

– Opportunity to highlight that health and social services are available in communities of all shapes and sizes.

CF Tool: 3 Questions to Help Newcomers

By Occupational Demand – Select good, fair, or limited prospects to

discover where your occupation is in demand.

By Housing Affordability– By comparing local wages of the client’s

occupation to local housing costs, communities are ordered from most affordable to least (housing costs expressed as a % of gross income).

Results can be Refined

Feedback so far…

Feedback: profile additional elements…– More communities & rural communities– Official language minority communities– Relative taxation rates– Costs of utilities and insurance– Available religious worship centres– Major industries– Commuting distances and times

Challenges: data availability, 1000’s communities vs economic regions.

Questions? Comments?

Please contact:

– kelly@workingincanada.gc.ca

www.workingincanada.gc.ca

www.travailleraucanada.gc.ca