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Slide 1 Workforce Innovation in Regional Economic Development (WIRED)
West Michigan Strategic Alliance
Workforce Innovation in Regional Economic Development (WIRED) InitiativeFunded by the Employment and Training Administration of the U.S. Department of Labor
Amy Miller, Director of Services, Goodwill Industries, 616.532.4200 x 1155, [email protected]
Breaking Down Barriers Presentation, Revised: May 2, 2007
Bill Guest, WorkKeys Innovation Champion, 616.430.0828, [email protected]
Rachael Jungblut, WorkKeys Program Manager, GRCC, 616.234.3623, [email protected]
Liz Stegman, Program Administrator, (HELP Desk!), 616.234.3402, [email protected]
A National Career Readiness Certificate System without Barriers
Slide 2 Workforce Innovation in Regional Economic Development (WIRED)
WMSA Region
• Allegan
• Barry
• Ionia
• Kent
• Muskegon
• Newaygo
• Ottawa
Slide 3 Workforce Innovation in Regional Economic Development (WIRED)
What is our common language?
Employers say “New hires need more math.”
Educators ask “How much more?”
Employers say “We need better reading skills.”
Educators ask “How much better?”
We all know these can be endless discussions.
This communication problem extends throughout the entire Workforce Development System.
Slide 4 Workforce Innovation in Regional Economic Development (WIRED)
Why a Career Readiness Certificate?We need a trusted common language.
What do we mean by Qualified Candidates?• New hires
• Promotions and internal moves
• Career development programs
• Occupational training
• Job specific training
How do we measure qualifications?
Slide 5 Workforce Innovation in Regional Economic Development (WIRED)
Do you have Qualified Candidates?
• How successful are training classes?
• Are all employees prepared for audits?
• Are team leaders helping weak employees too much?
• Are data entry errors hurting the information system?
• Having trouble with hiring, promoting, or training?
Again, how do we measure qualifications?
Why a Career Readiness Certificate?
Slide 6 Workforce Innovation in Regional Economic Development (WIRED)
WorkKeys is a measurement tool.
WorkKeys quantifies skills in the following categories:
• Applied Mathematics
• Applied Technology
• Business Writing
• Listening
• Locating Information
• Observation
• Reading for Information
• Teamwork
• Writing
Slide 7 Workforce Innovation in Regional Economic Development (WIRED)
The WorkKeys Measurement SystemThe WorkKeys Measurement System
Assess job requirements - Assess individual skill levels - Train to eliminate gaps
Slide 8 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate in ContextCareer Readiness Certificate in Context
Reading forInformation
Job Specific Training
Occupational Training
AppliedMathematics
LocatingInformation
WorkKeys Measures Foundational Skills
Slide 9 Workforce Innovation in Regional Economic Development (WIRED)
The Career Readiness Certificate (CRC) and Jobs
WorkKeys Skill Levels: Bronze Silver Gold
Reading for Information 3 4 5
Applied Mathematics 3 4 5
Locating Information 3 4 5
Job Readiness* 30% 65% 90%
* Job Readiness indicates the % of jobs in the occupational
database that holders of these certificates are qualified to apply for.The CRC isa credential.
Slide 10 Workforce Innovation in Regional Economic Development (WIRED)
From: www.careerreadinesscertificate.com, revised June 2006.
CRC Deployed: CRC in Progress: Interested in CRC:
• Kentucky• Indiana• Virginia• Louisiana• Missouri• North Carolina • Oklahoma• Alabama • Tennessee • New Mexico
• North Dakota • South Carolina• Wyoming • District of Columbia • West Virginia • Iowa • Nevada • Washington • Kansas • Ohio• Colorado • Arizona• Georgia • Michigan
• California • Delaware • Maryland • Rhode Island • Illinois • Montana • Minnesota • Oregon • Idaho • Mississippi • Florida • New York • Alaska • Nebraska • Arkansas • Vermont • Utah • New Jersey • Pennsylvania
10 States 14 States 19 States
Slide 11 Workforce Innovation in Regional Economic Development (WIRED)
What Every WorkerWhat Every WorkerMust KnowMust Know
Reading for Information
Applied Mathematics
Locating Information
MVC
Slide 12 Workforce Innovation in Regional Economic Development (WIRED)
How do we get every employer to use the
same target?
Slide 13 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate Project Schedule
CONCEPTDEFINITION
Concept development of
the Career Readiness
Certificate target and the focus on
employer demand.
BUSINESSPLANNING
National Best Practices
identified and implemented.
Prototype planned,
organized and launched.
Performance metrics defined.
TESTING AND PROTOTYPE
County teams work with selected
employers to test the
effectiveness of WorkKeys and
the CRC to improve the Workforce.Plan WBL.
PRODUCTION AND LAUNCH
Broad based launch of
WorkKeys and the CRC in West
Michigan.Launch of Work-based Learning.
3/1/06 5/1/06 10/1/06 6/30/07 1/31/09Local
SuccessStories
Slide 14 Workforce Innovation in Regional Economic Development (WIRED)
Career Readiness Certificate Employer Options
Three Levels of Employer Engagement:
Entry Level Engagement: Require CRCs based on:• ACT Occupational Database (WorkKeys Consultant can help), or• O*NET Job Zone (with help from your MichiganWorks! office):
• Bronze for O*NET Zone 1 Jobs• Silver for O*NET Zone 2 Jobs• Gold for O*NET Zone 3 Jobs (and above)
Active Engagement: Require CRCs for hiring and advancement based on job assessment tools such as: Profile, SkillMap, or Estimator.
Power User: Require CRCs for key jobs and use WorkKeys as an integral human resources and employee training and development tool.
Slide 15 Workforce Innovation in Regional Economic Development (WIRED)
How do we improve our workforce?
• Assess foundational skills
• Use WIN software
• Use KeyTrain software
• Provide learning coaches for support
• Use practice tests in WIN and KeyTrain
• Issue Career Readiness Certificates
Slide 16 Workforce Innovation in Regional Economic Development (WIRED)
Prototype TeamsCounty Teams:
• Allegan• Barry• Ionia• Kent• Muskegon• Newaygo• Ottawa
Special Teams:• Healthcare RSA and HFC• Ex-offender Re-entry• The SOURCE• Special Needs Population• GED
Slide 17 Workforce Innovation in Regional Economic Development (WIRED)
Now, Discover Your Strengths
• Marcus Buckingham and Donald Clifton
• Gallup: Two Million Interviews
• Building a Strengths-based Organization
Why an Extraordinary CRC?
Slide 18 Workforce Innovation in Regional Economic Development (WIRED)
Cognitively disabled workers bring
valuable strengths to the job:
• Reliability
• Willingness to Learn
• Job Related Experience
• Communication and Social Skills
• Teamwork
The Extraordinary CRC
Slide 19 Workforce Innovation in Regional Economic Development (WIRED)
• The NCRC doesn’t document the skills that
the cognitively disabled offer employers.
• Employers need a reliable indicator of the
skill levels of all potential employees.
• The U.S. Employment Rate with Disabilities
is 37.4% (American Community Survey 2005)
The Extraordinary CRC
Slide 20 Workforce Innovation in Regional Economic Development (WIRED)
Reliability:
• Do you get to work on time and work your
scheduled hours?
• Do you take pride in your work?
• Do you finish your work on time?
• Can you perform the basic job functions and
work the employer’s schedule?
Source: Goodwill Industries, Grand Rapids, MI
Important Strengths for Job Success
Slide 21 Workforce Innovation in Regional Economic Development (WIRED)
Willingness to Learn:
• Can you follow directions?
• Can you admit your mistakes and accept
criticism to help you improve your skills?
• Can you be flexible and learn new tasks?
Source: Goodwill Industries, Grand Rapids, MI
Important Strengths for Job Success
Slide 22 Workforce Innovation in Regional Economic Development (WIRED)
Job Related Experience:
• Do you have job related experience through
volunteer work, hobbies or other life
experience?
Source: Goodwill Industries, Grand Rapids, MI
Important Strengths for Job Success
Slide 23 Workforce Innovation in Regional Economic Development (WIRED)
Communication and Social Skills:
• Are you positive and friendly toward
co-workers?
• Do you treat your co-workers and supervisor
with respect?
• Can you talk with your supervisor about
problems that affect your job performance?
• Are you courteous and helpful to customers?
Source: Goodwill Industries, Grand Rapids, MI
Important Strengths for Job Success
Slide 24 Workforce Innovation in Regional Economic Development (WIRED)
Teamwork:
• Can you work cooperatively with a variety of
people?
• Can you set and meet performance goals?
• Are you helpful to co-workers?
Source: Goodwill Industries, Grand Rapids, MI
Important Strengths for Job Success
Slide 25 Workforce Innovation in Regional Economic Development (WIRED)
Be prepared for these key questions:
• What are your strongest job skills?
• When have you used these skills at or outside work?
• When have you worked with customers?
• Give an example of a customer service problem you
helped resolve.
• What do you know about our company?
• How is this job and work environment a good fit for
you?
Source: Goodwill Industries, Grand Rapids, MI
Tips for Interview Success
Slide 26 Workforce Innovation in Regional Economic Development (WIRED)
Some excellent target occupations:
• Hospitality
• Retail
• Janitorial
• Healthcare
• Others
Why a Career Readiness Certificate?
Slide 27 Workforce Innovation in Regional Economic Development (WIRED)
Our National Conversation and Actions:
• Connect with others at this conference.
• Share plans and results of projects.
• Identify a small team to present at next year’s
conference to move this issue forward.
Next Steps:
Slide 28 Workforce Innovation in Regional Economic Development (WIRED)
West Michigan Plans for 2007:
• Contract with a tri-county team to facilitate an
agreement regarding key employer needs for the
seven-county West Michigan area.
• Propose a definition for “Qualified Candidates” for
those with cognitive disabilities.
• Evaluate assessment methods to determine
effectiveness for indicating performance.
• Recommend a West Michigan Extraordinary CRC
as a compliment to the ACT NCRC.
Next Steps:
Slide 29 Workforce Innovation in Regional Economic Development (WIRED)
West Michigan Long-term Goals (2007-2012)
1. Gain and document 500 employer commitments with a signed Letter of Commitment (LOC) by December 2008.
2. Gain commitment of all high schools in West Michigan to add Locating Information to the MME and offer ACT National Career Readiness Certificates to all students. This is 10,000 to 15,000 certificates per year.
3. Gain commitment of our six regional Michigan Works! agencies to utilize WorkKeys and the Career Readiness Certificate as a means of defining “qualified applicants” for all job placements in West Michigan.
4. Issue 50,000 Career Readiness Certificates to incumbent and displaced workers by 2012.
5. Participate in and support the state-wide movement led by the Michigan Career Readiness Certificate Advocates (MiCRCA).
Slide 30 Workforce Innovation in Regional Economic Development (WIRED)
Questions&
Discussion
www.michigancrc.org