Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management...

58
Workflow Automation and Digital Technology Steve Green Sales Development Manager

Transcript of Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management...

Page 1: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Workflow Automation and Digital Technology

Steve GreenSales Development Manager

Page 2: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Agenda

• EFI At A Glance ?

• Workflow… what does it mean?

• The EFI Ecosystem and Packaging Suite

• How to optimize planning with automation

• Automated digital printing workflow

Page 3: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

EFI At A Glance

• Based in Silicon Valley

• Technology company with a 25-year history of innovation

• Over 3,000 employees and 40 offices worldwide

• 1,000 people in R&D

• Fastest-growing technology company in the industry

Page 4: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

EFI – Three Business Divisions

Fiery DivisionDigital Front End Appliance

- Enable Digital Print

- Color Management

- Variable Data

- High Productivity

- Self Serve & Mobile Print

Industrial InkjetDigital Inkjet Printers

- Wide & Superwide Display Graphics

- Label & Packaging Inkjet Printing

- Ceramic Inkjet Printing

- UV Digital Ink

Productivity

SoftwareBusiness Process

Automation Software

- MIS/ERP

- E-Commerce

- Workflow

Page 5: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Workflow…..

Workflow is more important today than ever before

Workflow drives cost out and adds value in

Workflow architecture allows growth in capabilities without disruption

Component-based workflow architectures provide a path to differentiation

Page 6: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Workflows… or just tasks?

A-to-B connections… are tasks!• Turn product specifications from estimate into a job plan

• Get a job plan to the scheduler

• Let shipping know job is complete

These are NOT workflows!

Page 7: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

We’re talking end-to-end workflows!

Impact your entire ecosystem!

Example…

Your customer ordered 5,000. Now they want 50,000!

• Should we keep the planned production route?

• Should we now run a digital production route?

• Are our print changes still efficient?

Your customer needs the products 3 days earlier!

• Should we re-sequence other jobs if we move this one?

• What jobs are going to be late if we move this?

• How strategic is this customer? Is it worth it?

Page 8: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

EFI Ecosystem and Packaging Suite

8

Planning

Pre-Press

Workflows

Scheduling

Fiery®

Workflow

Marketing Acquisition Management Pre-Production Production Post-Production

SFDC

SFDC SFDC

SFDC

Campaign

Management

eCommerce

Web-to-Print

CRM

Remote

Desktops

Cross Media

Marketing

Variable Data

Printing

Shop FloorData Collection

Direct MachineInterface

Job Ticket Purchase

Stock

ManagementPost Calculation

Estimating

InvoicingLink to

Accounting

Process

optimisation

VUTEk

Jetrion

Expedition

Warehousing

& Fulfillment

Revenue Generation

Differentiation

Page 9: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Dynamic Estimating & Planning

• Expert knowledge

• Predictable and profitable

• Accelerated workflow

• Increased profitability

• Employee flexibility

• Consistency, intelligence & automation

• Instant ‘what-if’ feedback

Page 10: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

EFI PrintFlow®

Dynamic SchedulingFrom this: To this:

Automation creates tags based on planning.Automation synchronizes, optimizes workflow based on your business rules.

Automation delivers run lists to all work centers based on latest schedule. “What if” capability supports real-time decision making.

Page 11: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

PrintFlow

Page 12: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Optimized Planning

• Optimize print changes

• Determine items for each print change in seconds

• Efficient grouping of items automatically

• Correct color results

• Less waste and rework

• Flexibility

• Faster responses

• Digital printing efficiency

Page 13: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Shop Floor Data Analytics

• Real-time data

• Instant status updates

• Production audit trail

• Enhanced communication

• Optimized production process control

• Optimized capacity utilization

Page 14: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Why is digital efficiency necessary?

• Digital technology is growing quickly

• Digital requires new workflows & calculations

• Shorter runs = more jobs, versions, touchpoints

• Increased administrative labor costs

• Need to maximize digital press ROI!

Page 15: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

End-to-end workflows that bring digital printing in line with your existing processes.

– Accurately handling click charges

– Simplifying and accelerating order processing

– Reducing or eliminating ‘touch points’

– Taking created job from prepress via scheduling to print queue

– Virtually no user interaction required

What is the solution?EFI Packaging Suite with Fiery:

Page 16: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

The EFI Suite Advantage

• One partner – one solution

• Out-of-the-box workflows

• Suite Certified

• Integrate business and production

• Easier deployment

• Component based

• Visibility for proactive, timely decisions

• Evolves as you grow into new markets

Page 17: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Thank youQ&A

[email protected]

Page 18: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Digital Packaging Live, Barcelona

DIGITAL FINISHING FOR

THE 21TH CENTURY

Jens Henrik OsmundsenVP, Global Sales

Page 19: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

FinishingPrintingPre Press

Full market penetra

tion

100%Growing

20% / year

~10%

Time to go fully digital?

<1%The

future?

Page 20: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

• Completely digital, fast and simple processed

• Highcon patented Digital Adhesive Rule Technology, DART – Proprietary polymer technologies replace the traditional die

• Cutting by an array of high powered CO2 lasers combined with scanners and advanced optics

Highcon – Digital Cutting and Creasing Technology

Page 21: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Highcon Machine Product Line

Highcon

Euclid III

Application versatility by

digital cutting and creasing

Highcon

Beam

Digital cutting and creasing formainstream production

Highcon

Pulse

Digital cutting and creasing in a

B2/29 in. format

Page 22: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Highcon – What Challenges Do We Solve?

Slow Speed to market

Design Limitations

High costs Of tooling and setup

Need for better visual differentiation

Sustainabilitychallenges

Page 23: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Enhancing Brand Value

Multiple Versions

Limited Edition Etching

Products Tailored to Local Markets

Anti-Counterfeiting Etching

Date + Serial Number Coding

Variable Data cutting and Etching via laser for:

DIGITALLY

Shorter Runs – The Benefits

DIGITALLY

Page 24: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Innovating via STRUCTURAL CREATIVITY opens additional options to create

powerful visual impact on shelf and on customers.

Visual Impact

Page 25: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Structural designers have been told for so many

years that you can’t do certain things…. today

the handcuffs are off. We are no longer

restricted by tooling and cost. Designers can do

things they never before imagined!Ward McLaughlin, President “BoutwellOwens & Co Inc” Highcon Customer

Page 26: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce
Page 27: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

The sky’s the limit... our technology is perfectly suited to producebreathtaking material for:

Point of Purchase

Window Displays

Promotional Giveaways

Fashion Show Backdrops

Greeting Cards / Invitations

What else is possible….

Page 28: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

DIGITALLY

Variable Data Cutting enables customization without limits, including the ability to personalize packages, greeting cards, book covers and more!

Even Personalization…

Page 29: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Everything that can become digital will become

digital.

And finishing is no exception!

Page 31: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

XEROX DIGITAL PACKAGING LIVE!November 17, 2016

Sharon Benasus

Channel Solutions Manager, EMEA, [email protected]

Page 32: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

A LITTLE ABOUT XMPIE

32

Page 33: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

XMPie was founded in 2000, created the cross-media personalization space, and is now the leading brand in that space.

In November 2006, XMPie was acquired by Xerox Corporation, becoming a business within Xerox that operates under the brand “XMPie, A Xerox Company.”

We have approx. 6,000 users across the globe, and continue to be the solution that leads the industry.

Many of our high-end customers are defining the envelope for what integrated variable data cross-media solutions are, and are behind many of the marquee test studies of this industry.

WHO WE ARE

(c) 2016 XMPie, A Xerox Company. All Rights Reserved33

Page 34: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

THE LABELS AND PACKAGING MARKETWIN WITH XMPIE IN LABELS AND PACKAGING

34

Page 35: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

35

“Digital Labels and Packaging Market,

valued at $10.5 billion at 2015, will grow

13.6% (CAGR) to 2020” -Smithers Pira

MARKET RESEARCH PREDICTS HUGE GROWTH IN THE

PACKAGING MARKET

Smithers Pira - The Future of Digital Printing for Packaging http://www.smitherspira.com/industry-market-reports/printing/digital/the-future-of-digital-print-for-packaging-to-2020.aspx

Page 36: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

The label and packaging printing is on the brink of digital

transformation.

Companies that can utilize new technology to drive down run lengths and drive down production costs will be in a

good position to benefit from this change.

Web-to-Print is essential to help companies cope with many short run jobs

E-commerce web portal to self-serve ordering 24/7

Streamlines order acquisition, production and fulfillment

PACKAGING MARKET READY FOR THE DIGITAL AGE

(c) 2016 XMPie, A Xerox Company. All Rights Reserved36

Page 37: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

The package is an effective tool to include marketing

messages. Especially when combined with other media for

communication.

Digital print enables short run economically, fast time to

market and where every package can be different, hence

carry a relevant and effective message

XMPie has the technology to turn the package into a powerful marketing tool, increasing brand exposure, sales and long-

term consumer engagement.

WINNING WITH DIGITAL PRINT & PACKAGING

37

Page 38: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

ZOXXBOX CUSTOMER STORYiGen and XMPie for custom packaging

38

Page 39: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Customer site: www.zoxxbox.com

PERSONALIZED PACKAGING WITH XMPIE WEB-TO-PRINT

Page 40: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

ZOXXBOX TESTIMONIAL VIDEO

Page 41: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Case study, available at www.xmpie.com/resources (filter

by case studies)

– http://www.xmpie.com/north-american-print-service-provider-zoxxbox-

makes-fun-easy-customers-create-customized-packaging/

Webinar, available at www.xmpie.com/resources (filter by

webinar replays)

– http://www.xmpie.com/taking-web-to-print-to-the-next-level-with-

xmpie/

ZOXXBOX TESTIMONIAL RESOURCES

(c) 2016 XMPie, A Xerox Company. All Rights Reserved41

Page 42: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

XMPIE STOREFLOW FOR L&PCustomize –Preview - Order

42

Page 43: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

An E-commerce solution for customer

access to your print shop 24/7

Reduces the costs of acquiring, processing

and fulfilling orders

Easy-to-use, adaptable solution to

increase workflow efficiencies

Enables integration of the digital

component in a holistic way for a brand-

to-consumer interaction

WHY XMPIE’S WEB-TO-PRINT SOLUTION IS APPROPRIATE FOR L&P

43Customize Preview Order

Similar requirements – Similar workflows

Page 44: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Leveraging the Package to Enhance “Brand-to-Consumer” interaction through multichannel

– Ability to have direct multichannel communications with end consumers

– Increase loyalty and sales via directpromotions using coupons and other means

– Easy way to collect information, collect emails and build profiles

– Allow for automatic nurturing style communications for new and existing customers

– Simplified way to do “surprise and delight” communications – birthdays, holiday, etc.

– Full tracking / analytics

WHY XMPIE’S WEB-TO-PRINT SOLUTION IS RELEVANT FOR L&P

Page 45: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

LOOK FOR THE XMPIE STAND TO

LEARN MORE!

45

Page 46: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

46

Thank You!

XMPie, A Xerox Company

www.xmpie.com

info.xmpie.com

Email: [email protected]

www.twitter.com/xmpie

www.facebook.com/xmpie

www.youtube.com/xmpie

blog.xmpie.com

Page 47: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Print & Packaging

Enhancement

Nigel Tracey

Head of Packaging

Page 48: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

48

B/W

Color

Enhancements

Turning print into an experience

Page 49: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Electronic media is all over

Receive over 3,000 messages per day

Ahuge competition between consumers

The world is changing – it’s a new ERA

Page 50: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

How does a brand owner differentiate with packaging ?

Our brain takes huge amounts of visual information

• It discards irrelevant information

• We remember a small fraction

• Good memory = selective memory !

Engaging an additional sense Extends consumer attention by a factor of 10 !

50

Page 51: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Eye-Catching impact

51

Scodix SENSE™ increase the attention to items:

• About 92% increase in view time

• 60% of people touch the items with Scodix

• Attention to items with Scodix is 76% higher!

• More attention, more response = increased sales!

Page 52: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

"When you open the box of an iPhone, we want the tactile experience to set the tone for how you perceive the product”

Turn your print output into an experience

Page 53: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Brand Names Using Scodix Enhancements

Page 54: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Scodix Applications

Page 55: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Scodix Platforms

• Scodix Ultra Pro• Format B2• Speed 1250 sph

• Scodix E106• Format B1• Speed 4000 sph

Page 56: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Variable Enhancement

Enhancement becomes the variant: fixed print image or matched to variable print

Page 58: Workflow Automation and Digital Technology€¦ · Workflow Marketing Acquisition Management Pre-Production Production Post-Production SFDC SFDC SFDC SFDC Campaign Management eCommerce

Thank You