WORKERS’ EDUCATIONAL ASSOCIATION4 Luke Street, London, EC2A 4XW

April 2013

Dear Applicant,

Business Development Manager – London Region

Thank you for showing an interest in our recent advertisement.

We have put together a pack of information that should provide you with a clear understanding of the role and the context that it will operate in. The contents of the pack are:

Background Job Description Person Specification Summary of Contractual Terms & Conditions Application form Equal Opportunities Monitoring form

Please refer to the Job Description and Person Specification when completing the application form, to ensure that you include all relevant information about yourself.

Please note: we will only consider applications on the enclosed application form and emailed to the address given below. Any application not emailed or not using the correct form will be excluded from selection.

Please ensure that your completed Application and Equal Opportunities Monitoring Forms are emailed to ahendry@wea.org.uk by the closing date of Tuesday 7th May 2013.

The interviews will be held on Wednesday 22nd May 2013.

Further information on the WEA including our Equality and Diversity Policy and Statements can be found on our website: http://www.wea.org.uk. You can also access more information about the London Region by visiting their website: www.london.wea.org.uk

Once again thank you for your interest.

Kind Regards

Angela HendryAngela HendryHR Support to London Region

Registered Charity in England and Wales (number 1112775) and in Scotland (number SCO39239) and a Company limited by guarantee in England and Wales (number 2806910)Registered office: 4 Luke Street, London, EC2A 4XW

WORKERS’ EDUCATIONAL ASSOCIATIONLondon Region

Business Development Manager

BACKGROUND INFORMATION

This is a newly created post that will play a significant role in the development of WEA in London. The energetic and creative post-holder will bring experience and skills in income generation and project development as well as knowledge of potential opportunities in London.

The WEA: we are an established and well respected national voluntary adult educational organisation with excellent relations with central government as well as statutory and voluntary organisations at local and regional level. Our vision is:A better world - equal, democratic and just; through adult education the WEA challenges and inspires individuals, communities and society

Funding: we have a national £19m contract with the Skills Funding Agency (SFA) as well as generating substantial student fee income and additional contracts/grants for specific pieces of work.

London region provides a wide range of part-time adult education courses on topics such as literacy and numeracy, languages (including ESOL and Community Interpreting), trade union studies, visual performing arts and media, literature, history and ICT. The majority of our work is targeted at disadvantaged communities although around 20% is open access. Our Educational Organisers have good links with local partner organisations such as primary schools, children centres and housing associations.

The region’s annual budget is around £2m mainly comprising our part of the national SFA contract and student fees. Expanding and diversifying our income is a major strategic priority for London WEA and for the Association as a whole.

The Business Development Manager (BDM) will be responsible for leading on the development of a regional business development plan that will significantly increase the WEA’s income, provision and influence in London. The target for 2013/14 is an additional £200k income. This is likely to come from- Trusts and grant making bodies- Commissions and contracts for example from boroughs and public health boards- Commercial sponsorship- Expansion of full cost provision

Within their role the BDM will drive this by- Working with staff to develop strategic partnerships and spotting educational

opportunities with income generation potential- Writing bids for contracts and grants- Monitoring successful bids and new income streams- Being a full member of the region’s Executive Management Team and the WEA

Extended Senior Management Team

WORKERS’ EDUCATIONAL ASSOCIATION

Job description

Job Title: Business Development Manager

Job Location: London Regional Office

FTE: 1.0 FTE

Salary Scale Grade: Grade E

Key Purpose:

Working within the context of the WEA’s charitable mission and strategic plans the post holder will take the lead in developing and implementing an ambitious business development plan in London Region

Working alongside the Regional Education Manager (REM) the post-holder will be a key member of the Executive management team (EMT) in London region building on our successes and continuously improving performance and reputation

Scope:

The post-holder will: report to the lead Director for London region and work with other Directors by

agreement lead on business development meeting agreed income generation targets for London

Region collaborate with the Regional Education Manager and other members of the

Executive Management Team in London Region line manage some Organisers and provide professional support for all organising staff be responsible for successful delivery within budget of all contracts outside of the

national SFA contract and support the REM in successful delivery of the main contract

Responsibilities:

In consultation with staff and members’ develop, lead and manage the implementation of an ambitious 3 year business development plan that enables us to expand provision and presence by significantly increasing overall income and reducing dependence on SFA main contract

Ensure that approved bids are submitted to a high standard, on time, with appropriate documentation and in accordance with Association policy

Contribute to the Association’s Business Development and Partnerships Directorate Provide leadership and management for business development in London region by

working closely with, and supporting, WEA organising and support staff in identifying income generation opportunities, preparing and submitting funding bids and managing successful projects

Through networking, partnership development and promotional activity ensure that our messaging and business development maintains a creative relationship with the WEA’s four priority curriculum themes: Employability, Health and Wellbeing, Culture and Community Engagement

Support the Centre Manager and appropriate Organisers in developing and implementing the Centre’s Business Plan

Support and advise Organisers in planning, developing and marketing fully funded WEA provision

In collaboration with the REM, EMT and Education Development Team (EDT) play a leading role in identifying opportunities for cost efficiency savings and cross-regional collaboration

Support Regional governance particularly in the area of business development and reporting on non-SFA contracts

Apply an evidence-based approach to performance and planning by analysing and interpreting data and adjusting responses to achieve the best results.

Improve quality in all aspects of the WEA’s activities to the highest levels through active participation in regular cycles of self- assessment and improvement planning.

Lead, manage and support staff in a culture of commitment to education with a social purpose, including campaigning, influencing and income generation for prioritised educational activity.

Ensure support and resources for accessible, stimulating, distinctive and quality assured educational activities, being influenced and informed by local practice.

Foster positive, productive and purposeful relationships within the WEA, providing conduits for exchanging information between Education Directors, other staff, governance, branches, members and students.

Maintain and nurture effective external relationships with policy makers, funders and partners at a strategic level, nationally and regionally.

Encourage and establish necessary processes/networks, through which feedback from people at a local level is received, valued and acted upon to improve services

Work closely with colleagues in other areas/teams to develop packages of support for front-line staff, tutors, branches and volunteers to support and improve marketing, communications, administration and training and development in the heart of the WEA’s local communities.

Communicate effectively and promote work internally through use of digital and other media

Advance the equality and diversity agenda throughout the WEA’s provision and delivery, particularly by developing opportunities to develop new programmes, staff and volunteers with BAME and others under-represented groups

Ensure that all legal and contractual requirements and obligations affecting employees, property and equipment are fully complied with.

Comply with the WEA Code of Conduct and all policies including Equality and Diversity, Safeguarding and Health and Safety.

WORKERS’ EDUCATIONAL ASSOCIATION

Person Specification

Business Development Manager, London region

Knowledge and understanding of bid writing and income generation in voluntary and/or Adult Education/FE sectors

Excellent bid writing skills

Commitment to Adult education with a social purpose and its development and support in community settings

Financial acumen and demonstrable experience of designing, monitoring and reporting upon budgets and management accounts

Evidence of promoting and embedding best practice in equality and diversity, and health, safety and wellbeing in work activities

Working knowledge of key issues, policies and contexts for funding decisions within Adult and Community Learning (ACL) sector.

Good project management skills and experience

Awareness of the principles and Skills Funding Agency (SFA) funding methodology.

Empowers staff to achieve team objectives, delegating and encouraging active decision making as appropriate.

Ability to work cooperatively and constructively with governance in a member-led democratic voluntary-sector charity.

Excellent networking and partnership working skills

A thorough understanding of regional and local strategic planning frameworks, networks and funding opportunities in London

Experience in advocacy and campaigning

Understanding of curriculum development and quality improvement, including the requirements of external inspections.

Commitment to a culture of organisational learning and development within a member-led democracy, encouraging staff and governance participation in training and development activities.

Knowledge of (or willingness to learn) and commitment to WEA vision, plans, procedures and policies.

Behaves in a fair and principled manner and prepared to challenge unethical behaviour.

Strategic and decisive thinker willing to take responsibility for consequences of actions.

Ability to develop and maintain effective controls to safeguard and maintain the WEA’s integrity and continuity.

Demonstrable commitment to equality and diversity with a willingness to take the WEA beyond legal compliance.

Excellent interpersonal skills with ability to respond appropriately to a wide variety of people in different situations, treating others with respect, being open to considering varying viewpoints and challenging others to adopt new ways of thinking.

Honest, clear, convincing and organised communicator, able to exchange information effectively.

Ability to inspire, motivate and guide others towards meeting agreed WEA objectives.

Consistently encourages, develops and supports co-operative working relationships.

A commitment to self-assessment and developing improvements in own work, own team and for the organisation.

Willingness to work together with colleagues in pursuit of Association aims and objectives, with an awareness of, and sympathy for, the various complexities and contexts that others face.

Willingness to travel within the UK.

Qualifications:

Educated to degree level at least

Record of CPD relevant to the post and engagement in professional activities

(Desirable) Prince 2 qualified or other appropriate project methodology qualification

WORKERS’ EDUCATIONAL ASSOCIATION

Business Development Manager – London Region

SUMMARY OF CONTRACTUAL TERMS AND CONDITIONS

Location: London

Salary Scale Grade E Points 21 - £38,183 (Normal starting salary)22 - £39,56923 - £40,95524 - £42,341

Hours of Work: 35 per week

Annual Leave: 30 days plus 8 bank holidays and the period between Christmas and New Year

Pension: WEA Pension managed by NOW: Pensions

You Pay WEA Pays2% 3% 3% 4%4% 5%5% 6%6% 7%

Parental Leave: Generous WEA Parental and Personal Responsibilities Leave

Other Benefits Child Care Voucher scheme in operation

Season ticket loans available for public transport users

Cycle Scheme

Employee Assistance Programme

Credit Union

REFERENCE NUMBER

WORKERS’ EDUCATIONAL ASSOCIATION

APPLICATION FORM

Job Title: Business Development Manager

This form will be photocopied, please type or write clearly in black ink.

Please make sure the application form is fully filled in by referencing the information in the Job Description and Person Specification. It is not sufficient to state ‘see CV’.

You may also submit a summary CV, maximum 2 sides of A4.

Please ensure that all personal identification is removed and that all the information that you wish to put before the selection panel is on the form as covering letters will not be included in the short-listing process.

If you word process this, please do not change the format.

1) Current and Previous Employment (Starting with your most recent employer)Please continue on a separate sheet if required.

DATES:FROM

TO NAME OF EMPLOYER OUTLINE OF DUTIES AND RESPONSIBILITIES

2) Education and Training Please continue on a separate sheet if required.

DATES:FROM

TO SCHOOL/COLLEGE/UNIVERSITY

EXAMINATIONS PASSED/ QUALIFICATIONS

3) Supporting Statement

Please state what skills and experience you can bring to this post, continuing on a separate sheet if necessary. This may have been gained through paid work, unpaid work or voluntary activities. (Please refer to the Job Description and Person Specification.) Please continue on a separate sheet if required.

To assist in fair selection, the following sheets of the application form and the Equal Opportunities Monitoring Form will be removed before short-listing takes place. For this reason also you are requested to sign these sheets only where indicated.

4) Personal Details

SURNAME: FIRST NAMES:

TITLE:

ADDRESS:

Postcode:

TELEPHONE NUMBER

Daytime:

Evening:

Email:

Do you hold a valid driving licence?

Are you a car owner or prime user?

Do you consider yourself to have a disability?

If yes, please state if there are any special requirements which we should be aware of and if necessary make reasonable adjustments for your application.

What notice period are you required to give to your current employer?……………………………………………………………………………………………………………………………………………………………………………………………………

Please give the names, addresses and email addresses for two references (one of which must be your present or most recent employer).

Name:

Occupation:

Name:

Occupation:

Address:

Tel: Email:

Address:

Tel: Email:

The information I have given on this application is true to the best of my knowledge and belief. It may also be used for appropriate purposes under the Data Protection Act 1998.

Signature of Applicant: ……………………………….. Date: ……………….

Please email completed application form to ahendry@wea.org.uk by Tuesday 7th May 2013.

WORKERS’ EDUCATIONAL ASSOCIATION

Equal Opportunities Monitoring Form

We would be grateful if you could take the time to complete this information which is being collected to assist us to:

Monitor and evaluate our practice. Ensure that planning takes into account the variety of skills and needs across the

Association. Ensure that we comply with legislation.

Any data collected will be treated as confidential and protected under the Data Protection Act (1998) and will not identify individuals. In some cases e.g. Race/ Ethnicity and Disability we are required to monitor and report on the profile of our workforce to show compliance with the legislation.

The regulations relating to Religion and Belief do not require that we collect the data however we would encourage people to voluntarily give this as it helps us evaluate our progress as a diverse organisation and identify areas for improvement.

The information that you give is protected by the Data Protection Act 1998 and will be kept strictly confidential.

Please complete this form indicating the categories which you feel most appropriately describe yourself.

Job Title: Business Development Manager Department: London Region

Gender: □ Male □ Female

Do you consider yourself to have a disability?: □ Yes □ No

Please specify your age range:□ Less than 25 □ 25 to 35 □ 35 to 45

□ 45 to 55 □ 55 to 65 □ More than 65

How do you define your ethnicity?Choose ONE section from A to E, and then tick the appropriate box to indicate your ethnic background.

A White□ British□ Irish□ Any other White Background, please specify ……………………………………

B Mixed□ White and Black Caribbean□ White and Black African□ White and Asian□ Any other Mixed Background, please specify ……………………………………

C Asian□ Indian□ Pakistani□ Bangladeshi□ Any other Asian Background, please specify ……………………………………

D Black or Black British□ Caribbean□ African□ Any other Black Background, please specify ……………………………………

E Chinese or other ethnic group□ Chinese□ Any other, please specify ……………………………………□ Prefer not to say ……………………………………

Religious Belief:□ Christian □ Buddhist □ Hindu

□ Jewish □ Muslim □ Sikh□ Other religion or belief □ No religion □ Prefer not to say

Where did you see the post advertised?

□ Other print media, please specify……………………………………………………..□ WEA Website □ WEA Internal Advertisement□ Other Website, please specify…………………………….…………………………..

□ Other, please specify……………………………………………………………………

Thank you for your cooperation.