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Welcome to "Create Your Perceptual Map"Follow the Steps in Yellow. Only enter data/information in the Grey cells.The blue and pink cells provide additional information Or you can watch the YouTube video atHow to Use VideoFor more information on Perceptual Maps visit: www.perceptualmaps.comOr email: geoff@perceptualmaps.comSimply type over the grey cells below to quickly and easily create your own Perceptual Map

Step 1Enter the Title of Your MapProducts that keep bath water warm Market(This is an example only. Simply type over this map title.)

Step 2Enter the two labels for your Horizontal AxisFor the left side of the mapUnpractical(These are examples only.For the right side of the mapPracticalType in your attributes.)

Step 3Enter the two labels for your Vertical AxisFor the bottom of the mapff(These are examples only.For the top of the mapDesignType in your attributes.)

Please note that you can click on Attribute Ideas in the menu on the main website to help determine suitable brand/product attributes to useOr for more information on Perceptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visitAll About Perceptual Maps

Step 4Enter the Brands or Products to be MappedStep 5Score each brand/product for the two attributesStep 6Change the circle sizesUp to a maximum of 25 brands/productsUse a 1-9 scale, using the following table as a rough guide.Please note that this is an optional stepHorizontal AttributeVertical AttributeSizes1 =Unpractical1 =ff1 =Small5 =Equal mix of both5 =Equal mix of both2 =Medum(Some examples provided, simply type over the brands below.)9 =Practical9 =Design3 =Large1Max Water Depth Water Heater5112Self-Warming Bathtub2613Albacete Heater1314Warm On8935262728292102112122132142152162172182192202212222232242252

Step 7When finished entering your data above, simply copy your Perceptual Map below and paste it into your document.

To maintain the formating of the mapwhen you copy it:

1Click on the edge of the mapto highlight it

2Select 'copy' from the menu

3Go to your document

4Select 'paste', then 'paste special'and choose 'bitmap'.