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AMITY UNIVERSITY
AMITY SCHOOL OF BUSINESS
MARKETING RESEARCH OF TOOLS AT
SANGEETA TOOLS PVT. LTD
Submitted To: Submitted By:
Ms.Veena Tripathi Jagrit Nahata
Roll- A3906409105
Class Roll – E-28
- 1 -
ACKNOLEDGEMENT
I have deep sense of gratitude towards everyone who supported me, for I have
completed my project. I owe a great thank to my faculty guide Ms. Veena Tripathi for
giving me support to carry out this project. I would like to thank my industry guide
Mr. Shushil Tripathi without whom the completion of this project would not be
possible. I would also like to thank my friends who helped me a lot in gathering
different information, collecting data and guiding me from time to time in this project.
Thank you
Jagrit Nahata
- 2 -
STUDENT DECLARATION
I Jagrit Nahata a student of B.B.A. program at Amity University, hereby declare that I
have under gone the summer training at Asahi India Glass Limited under the
supervision of Mr. Sushil Tripathi and of Mr.Kanik Agarwal
I also declare that the present project is based on the summer training and my project
report has not been submitted to any other university or institute.
Jagrit Nahata
Enrollment no.- A3906409105
- 3 -
PREFACE
This report presents the research, findings and recommendations resulting from the
project, Marketing research of Tools at Sangeeta tools Pvt. Ltd.
The objective of this project was to find the market positions of this company. The
data provided at the company by the employee was extremely helpful and provided a
lot of material for my report.
- 4 -
TABLE OF CONTENT
- 5 -
Content Page No
Introduction 7
SWOT Analysis 12
Spanners 14
Competitiors 18
Pricing 21
Market
Segmentation
27
Five Force’s
Analysis
32
Marketing
Technique
36
Promotion 38
Conclusion 43
Bibliography 45
- 6 -
COMPANY INTRODUCTION
NAME: Sangeeta Tools Pvt. Ltd.
DIRECTOR: Mr. Kanik Agarwal
BACKGROUND:
Sangeeta Tools Pvt. Ltd is India's leading name in manufacturing Hand Tools since
1985 located at Ludhiana which is around 300 Km’s., North West of National Capital
New Delhi. The total covered area of the company is 60,000 square Feet out of total
98,000 Square Feet. Latest equipments combined with state of the art technology and
above all excellent raw material has helped us to offer trustworthy quality and
reasonable rates.
Quality, integrity, ethics and commitment have been the mottos of our company all
these years and have been our guiding philosophy as an organization. We have
identified and chiseled our core strengths, to fulfill newer roles in the changing
business environment. Our endeavors- Manpower Training and Research &
Development are totally customer– centric as we constantly strive to deliver
excellence and efficiency to the best of their satisfaction. The company is awarded
certificate ISO-9001: 2000 by TUV Rheinland (India) Pvt. Ltd.
- 7 -
MISSION & VISON
To be always a step ahead of the competition in delivering customer
satisfaction.
Providing our customers with quality products and efficient delivery.
To create and sustain competitive edge over the competition in products and
service through quality improvement.
We will always strive to honor our social and environmental responsibilities to
the fullest.
- 8 -
CORE VALUES
We will demonstrate honesty, care and integrity in all our relationships
We will display professionalism , excellence and continually improve every
aspect of our work.
We will remain committed to the growth and success of our company.
We accept that customers define product and service quality.
We respect individuals.
- 9 -
What is a Hand Tool?
A hand tool is a device or an instrument used to do a particular job that does not
require a motor, but is intended for hand held operation by one individual. Virtually
every type of tool can be considered a hand tool. It provides a mechanical advantage
in accomplishing a physical task. Now-a-days automotive hand tools are fast gaining
popularity among woodworkers and craftsman.
Examples of Hand Tools
Hand tools include anything from hammer to wrenches, to axes, pliers, screwdrivers,
punches, shears, chisels, toolboxes etc these are further categorized as woodworking
hand tools and craftsman hand tools.
Materials in Making Hand Tools
Hand tools manufacturer make use of a wide variety of metals and wood in its
making. The common materials used in making the blades of hand tools are:
Iron
Steel
Aluminum
Brass
Stainless steel
- 10 -
Types of Hand Tools
Manual Hand Tools: Manual hand tools are the most basic form of equipment. They
do not require the speed of powered hand tools or do not have access to power
sources but are perfect for operations. These include hoes, screwdrivers, chisels,
wedges, drift pins, hammers etc.
Pneumatic Hand Tools: Pneumatic hand tools perform the operation task at the push
of a lever. They are powered by compressed air. They include chippers, drills,
hammers, sanders etc.
Power Hand Tools: Tools which are hand held but are powered by electricity. These
include chainsaws, high grade motors, electric drills, angle grinders, jigsaw cutters,
tappers, fasteners etc.
- 11 -
S.W.O.T ANALYSIS
SWOT analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It
involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieve that objective.
The technique is credited to Albert Humphrey, who led a convention at Stanford
University in the 1960s and 1970s using data from Fortune 500 companies
S.W.O.T ANALYSIS OF SANGEETA TOOLS LTD.
STRENGHTS:
Good Brand Image
They have a good Market share
Their distribution channel is very strong and they provide effective delivery to
their customers.
Strong asset and infrastructure
More product awareness
They are also financially sound
- 12 -
WEAKNESSES:
Not popular in rural areas
Premium pricing
OPPORTUNITIES:
They have a fairly large market waiting to be explored.
Global market opportunity
THREATS:
Large number of competitors, Deep Tools Pvt. Ltd. being the major one.
Change in government policy may affect the growth and expansion of the
sector and the company.
Arrival of new players may shift their policies
- 13 -
SPANNERS:
Introduction
A wrench or spanner is a tool used to provide grip and mechanical advantage in
applying torque to turn objects—usually rotary fasteners, such as nuts and bolts—or
keep them from turning.
In British English, spanner is the standard term. The most common shapes are called
open-ended spanner and ring spanner. The term wrench refers to a type of adjustable
spanner.
In American commerce, such a wrench may be called a spanner wrench to distinguish
it from the British sense of spanner.
Higher quality wrenches are typically made from chromium-vanadium alloy tool
steels and are often drop-forged. They are frequently chrome-plated to resist corrosion
and ease cleaning.
- 14 -
Types of Spanners
Open Ended Spanner
The open ended spanner has U-shaped jaws to grip two opposite sides of the nut or
bolt. The jaws are inclined at an angle of 15 degree to the handle to support greater
flexibility in movement where adequate space is not available for turning the nut.
Ring or Box End Spanner
The box end spanners are also usually double ended whose ends are in the shape of a
ring with 6 or 12 tabs to grip hexagonal nuts or bolts. Eight points spanners are also
available to turn square-shaped nuts.
Combination Spanner
In combination spanner one end is in ring shape while other end has U shape to
provide the advantages of both open ended and ring spanner. Both ends are usually of
same dimensions.
Adjustable Spanner
Also known as shifting spanner, it has adjustable jaw which can be fitted well around
nuts or bolts of different sizes. These are usually single ended.
- 15 -
Cold Stamped Spanner:
Cold Stamped spanner is the spanner of the highest quality. The price of such a
spanner is 40% higher than of the carbon steel spanner. Such sorts of spanners are
only exported to countries like U.S.A and England.
Chrome Vanadium Spanner:
Higher quality wrenches are typically made from chromium-vanadium alloy tool
steels and are often drop-forged. They are frequently chrome-plated to resist corrosion
and ease cleaning.
These spanner are generally Sold in countries like Germany, Russia, Italy, England
and U.S.A.
- 16 -
Carbon Steel Spanner-
Carbon steel Spanner’s are Medium or low quality wrenches which is the most
demanded type of spanner in the world. Carbon steel spanners are cheap and very
effective. A normal carbon steel spanner is 30% less costly than the Chrome
Vanadium. Carbon steel spanners are generally exported to countries in Africa, In the
Middle-East and in countries of South-East Asia.
- 17 -
COMPETITORS
Deep Tools Pvt. Ltd.
The manufacturing unit of seven drop forged hammers is backed up by on ultra
modern machinery/QC systems with the assistance of our professional sales and
marketing team. , does it all Research, Design, Engineering, Packaging and
Merchandising. 's range of products has been designed to satisfy every need of
clients. A strict control through every stage of our manufacturing process, such as
selection of raw material, design, forging, machining and finishing ensures the highest
quality standards of our tools.
Their qualified staff, their long experience and the capabilities of their management,
designers and technical engineers are fully involved at each and every step of
production to meet the increasingly demanding needs of our market. We are
constantly developing new products which are designed with the most advanced
technology to keep up pace with the latest market requirements.
- 18 -
Sidh Tools Ltd.
”SAMSAN” brand is being Promoted and Manufactured by M/s. Sidh Tools Limited.
Since 1967 Excellent quality, Economical price and Ethical business dealings earned
SAMSAN instant acceptability. Holding these values close to heart SAMSAN built
the trust brick by brick, In a very short span of time ”SAMSAN” occupies a unique
position in the industry & built enduring business bonds with a vast dealer network in
India. Company is Awarded with QUALITY MANAGEMENT SYSTEM ISO
9001: 2008 by JAS -ANZ.
Adoption of new technologies & faster communication, Wide choice, updated quality,
affordable price, streamlined distribution network and an appealing message.
For every SAMSAN product to be an excellent Value for Money (VFM) proposition,
the company adopts a proactive role to determine level of satisfaction and understand
the changing consumer aspirations.
- 19 -
Balwinder Tools Pvt.Ltd
Its quality products are highly appreciated by their valued customers in the
International market. Balwinder Tools Pvt.Ltd. Trademark, BTL, is widely accepted
in of A, Russia, Middle & Far East.
BTL components are manufactured in eco-friendly conditions and packed in re-
enforced, bio-degradable packing boxes. Clamshell, Blister and skin carded products,
as per client's specification, are their specialty. Each technician is trained towards
giving quality, top priority.
A pollution free in house heat treatment shop, consisting of Annealing, Hardening and
Tempering furnaces, ensures consistent hardening of components. Continues up
gradation of manufacturing process yield technological superiority resulting in high
quality products and on time deliveries.
The company wishes to establish new business links while developing long term
relations with existing client.
Chawla Forgings Pvt. Ltd.
Chawla Forgings Started In The New Millennium Prospered Under Leadership Of Mr.
Harman Chawla. Chawla Forgings Has Got The Reputation Of Being A Company Which
Could Produce Intricate Forgings Of Exceptionally High Quality Of Both Finished And
Polished Hand Tools. Our Reputation Is Build Upon High Quality And Reliable Support,
Based On Advanced Manufacturing Concept, High Technology, Its Seasoned Designer
Engineers And Their Dedicated Pursuit In Setting New Quality Standards.
- 20 -
PRICING
Pricing factors are manufacturing cost, market place, competition, market condition,
and quality of product. Due to differentiation in the types of spanners, pricing is
generally different. Price is influenced by the type of distribution channel used, the
type of promotions used, and the quality of the product. Price will usually need to be
relatively high if manufacturing is expensive, distribution is exclusive, and the
product is supported by extensive advertising and promotional campaigns.
An efficient price is a price that is very close to the maximum that customers are
prepared to pay. In economic terms, it is a price that shifts most of the consumer
surplus to the producer. A good pricing strategy would be the one which could
balance between the price floor and the price ceiling.
- 21 -
Pricing Techniques
Cost-plus pricing is the simplest pricing method and it is the method used in this
company. The firm calculates the cost of producing the product and adds on a
percentage (profit) to that price to give the selling price.
Consumers of these products are price sensitive and due to the stiff competition
present they are only willing to buy products at a low price. Therefore low cost of
production is very essential to these organizations. Cost plus pricing is a very
effective method of getting a loyal base of customers and it provides an ethical
advantage over the competitors.
Heavy production comes in handy in this sort of pricing as seeks to maximize the
number of units sold or the number of customers served in order to decrease long-
term costs.
- 22 -
Pricing of spanners
Pricing of Carbon Steel Spanner
7.5
8
8.5
9
9.5
10
10.5
Deep Tools Sidh Tools Balwinder Tools Chawla Forging Sangeeta Tools
Series1
A Carbon steel Spanner with the size of 6mm-32mm is priced at 8-11 Rs. per piece.
It varies due to the quality provided by the producer or the quality required by the
consumer.
With Sidh Tools and Chawala forgings focusing on heavy production of Carbon steel
spanners their cost of production is lower than its competitors; therefore they can
price their product at a fairly low price.
- 23 -
A Chromium Vanadium (of the same size) which is a good quality spanner is priced
at 13-18 Rs. per piece. Again the variation might occur due to either producer or
consumer.
- 24 -
Pricing of Chromium Vanadium Spanner
13
13.5
14
14.5
15
15.5
16
16.5
17
17.5
Deep Tools Sidh Tools Balwinder Tools Chawla Forging Sangeeta Tools
Series1
Pricing of Cold Stamped spanner
0
5
10
15
20
25
30
Deep Tools Sidh Tools Balwinder Tools Chawla Forging Sangeeta Tools
Series1
A Cold Stamped spanner (of the same size) which is the highest quality spanner is
price at 20-26 Rs. per piece. This kind of spanner is only made in good companies
and the market base is smaller than both Carbon steel & chromium Vanadium
spanners.
- 25 -
Entry in this market is relatively tougher than other sectors.
A company must be financially sound in order to get into this market as there
is a requirement for heavy investments.
As the production of spanners is very large, all established companies enjoy a
fairly low cost of production. New companies on the other hand tend to spend
more on production therefore they cannot compete with the prices of the
existing companies.
A company must have a technical advantage in order to gain superiority in the
market.
Companies have a degree of authority over the market but that does not mean
they could set prices according to them.
Due to the very vast market and demand for different kinds of spanners,
market segmentation has occurred. The smaller companies often focus only on
producing The Carbon steel spanner. Due to their production of only one kind,
they achieve low cost on production and higher profits.
- 26 -
MARKET SEGMENTATION
Market segmentation is a concept in marketing. A market segment is a sub-set of a
market made up of people or organizations with one or more characteristics that cause
them to demand similar product and/or services based on qualities of those products
such as price or function.
A true market segment meets all of the following criteria: it is distinct from other
segments (different segments have different needs), it is homogeneous within the
segment (exhibits common needs); it responds similarly to a market stimulus, and it
can be reached by a market intervention.
The term is also used when consumers with identical product and/or service needs
are divided up into groups so they can be charged different amounts for the services.
The people in a given segment are supposed to be similar in terms of criteria by which
they are segmented and different from other segments in terms of these criteria.
These can be broadly viewed as 'positive' and 'negative' applications of the same idea,
splitting up the market into smaller groups.
Market segmenting is dividing the market into groups of individual markets with
similar wants or needs that a company divides into distinct groups which have distinct
needs, wants, behavior or which might want different products & services. Broadly,
markets can be divided according to a number of general criteria, such as by industry
or public versus private. Although industrial market segmentation is quite different
from consumer market segmentation, both have similar objectives. All of these
methods of segmentation are merely proxies for true segments, which don't always fit
into convenient demographic boundaries.
- 27 -
Market Segmentation -Carbon Steel
Deep Tools
Sidh Tools
Sangeeta tools
Balwinder Tools
chawla forging
Carbon steel Spanner’s are Medium quality wrenches which is the most demanded
type of spanner in the world. Carbon steel spanners are cheap and very effective. A
normal carbon steel spanner is 30% less costly than the Chrome Vanadium. Carbon
steel spanners are generally exported to countries in Africa, In the Middle-East and in
countries of South-East Asia. In order to gain a large part of the market the companies
have to minimize the production of other spanners and have to focus producing only a
single spanner which leads them to minimize costs and maximize profits.
- 28 -
Market segmentation-Chrome Vanadium
Deep Tools
Sidh Tools
Sangeeta tools
Balwinder Tools
chawla forging
Higher quality wrenches are typically made from chromium-vanadium alloy tool
steels and are often drop-forged. They are frequently chrome-plated to resist corrosion
and ease cleaning.
These spanner are generally Sold in countries like Germany, Russia, Italy, England
and U.S.A. Due to this being a better quality spanner, the bigger players like Deep
tools and Sangeeta tools have an advantage due to their technical superiority.
- 29 -
Market Segmentation- Cold Stamped
Deep Tools
Sidh Tools
Sangeeta tools
Balwinder Tools
chawla forging
A Cold Stamped spanner (of the same size) which is the highest quality spanner is
price at 20-26 Rs. per piece. This kind of spanner is only made in good companies
and the market base is smaller than both Carbon steel & chromium Vanadium
spanners. The small producers like Balwinder Tools and Chawla Forging do not
produce this item on a regular basis. Whereas bigger producer like Deep tools and
Sangeeta Tools tend to thrive in such a Market.
- 30 -
PORTER”S FIVE FORCES ANALYSIS
Porter's Five Forces is a framework for industry analysis and business strategy
development formed by Michael E. Porter of Harvard Business School in 1979. It
draws upon Industrial Organization (IO) economics to derive five forces that
determine the competitive intensity and therefore attractiveness of a market.
Attractiveness in this context refers to the overall industry profitability.
An "unattractive" industry is one in which the combination of these five forces acts to
drive down overall profitability. A very unattractive industry would be one
approaching "pure competition", in which available profits for all firms are driven
down to zero.Three of Porter's five forces refer to competition from external sources.
The remainder are internal threats.
Porter referred to these forces as the micro environment, to contrast it with the more
general term macro environment. They consist of those forces close to a company that
affect its ability to serve its customers and make a profit. A change in any of the
forces normally, requires a business unit to re-assess the marketplace given the
overall change in industry information. The overall industry attractiveness does not
imply that every firm in the industry will return the same profitability.
Firms are able to apply their core competencies, business model or network to
achieve a profit above the industry average. A clear example of this is the airline
industry. As an industry, profitability is low and yet individual companies, by
applying unique business models, have been able to make a return in excess of the
industry average.
- 31 -
Porter’s Five Forces
Sangeeta tools Pvt. Ltd.
- 32 -
Existing Rivalry:
Competition in chrome vanadium and cold stamped by Deep Tools Pvt Ltd.
Competition in chrome vanadium by Sidh Tools pvt Ltd.
Competition only in carbon steel by Balvinder Tools Pvt ltd.
Competition only in carbon steel by Chawla Forgings.
Threats of new entrants:
In this Sector there are not many upcoming firms as the market already consist of
several big players.
Sidh tools have recently started dealing in cold stamped which may cause a
problem as uptil now only Deep tools were competing and with another
entry the customers have more options to choose from.
Eastman Impex offering Carbon steel at a lower price.
- 33 -
Bargaing Power Of suppliers:
When the competition is high, suppliers usually enjoy a favorable position while
dealing with the companies. However in this scenario the producers are very much in
competition too with most of them being in Punjab only. Therefore the cannot
influence price according to their will.
B K Steel Company
United Steel rolling Mills
Bharat Iron Trading Co.
Bargaining power of customers:
With a no. of customers in the market, their influence on price is low too.
Here are some of the major customers:
GEDORE Tool Center KG, Remscheid.
Stanlet Tools centre,U.S.A
Kone Mousa Ltd – Ghana
New Chapter Enterprises - South Africa
- 34 -
Threat From Substitutes
A power tool is a tool powered by an electric motor, an internal combustion engine, a
steam engine, compressed air, direct burning of fuels and propellants, or even natural
power sources like wind or moving water. They are used in industry, in construction,
and around the house for driving, drilling, cutting, shaping, sanding, grinding,
polishing, painting, and heating. Stationary power tools for metalworking are usually
called machine tools. Here are some prower tool providers:
Endico Power Tools (INDIA)
Morden Electric Co
Recommendations
Increase in production would decrease the cost of production which would
yield more profits.
Expand their network abroad as there is still a vast market ready to be tested.
Continuous innovation to expand.
Although exports are the main priority to this company
- 35 -
RELATIONSHIP MARKETING
The company works on the principles of relationship marketing.
Relationship marketing is a form of marketing in which emphasis is placed on
building longer term relationships with customers rather than on individual
transactions. It involves understanding the customer’s need
As they go through their life cycles. It emphasizes providing a range of products and
services to existing customers as the need them .It is a philosophy of doing business, a
strategic orientation, that focuses on keeping and improving relationships with current
customers rather than on acquiring new customers. It is the use of wide range of
marketing, sales, communication, and customer care techniques and processes to
identify your named individual customers, create a relationship between your
company and these companies.
Satisfaction
Relationship marketing relies upon the communication and acquisition of consumer
requirements solely from existing customers in a mutually beneficial exchange
usually involving permission for contact by the customer through an "opt-in" system.
With particular relevance to customer satisfaction the relative price and quality of
goods and services produced or sold through a company alongside customer service
generally determine the amount of sales relative to that of competing companies.
Although groups targeted through relationship marketing may be large, accuracy of
communication and overall relevancy to the customer remains higher than that of
direct marketing, but has less potential for generating new leads than direct marketing
and is limited to Viral marketing for the acquisition of further customers.
- 36 -
Retention
A key principle of relationship marketing is the retention of customers through
varying means and practices to ensure repeated trade from preexisting customers by
satisfying requirements above those of competing companies through a mutually
beneficial relationship. This technique is now used as a means of counterbalancing
new customers and opportunities with current and existing customers as a means of
maximizing profit and counteracting the "leaky bucket theory of business" in which
new customers gained in older direct marketing oriented businesses were at the
expense of or coincided with the loss of older customers. This process of "churning"
is less economically viable than retaining all or the majority of customers using both
direct and relationship management as lead generation via new customers requires
more investment.
- 37 -
PROMOTION
Promotion is one of the four elements of marketing mix (product, price, promotion,
place). It is the communication link between sellers and buyers for the purpose of
influencing, informing, or persuading a potential buyer's purchasing decision.
1. Above the line :
Promotion in mass media (e.g. TV, radio, newspapers, internet, mobile phones, and,
historically, illustrated songs) in which the advertiser pays an advertising agency to
place the advertisement
2. Below the line:
All other promotion, much of this is intended to be subtle enough for the consumer to
be unaware that promotion is taking place. E.g. sponsorship, product placement,
testimonials, sales promotion, merchandising, direct mail, personal selling, public
relations, trade shows.
3. Through the line
TTL is a neologism describing an existing process, In the TTL approach, a mix of
“Above the line” and “Below the line” is used to integrate a marketer's efforts and
optimize returns from these separate investments. This switch in the TTL approach
has shifted its emphasis more towards BTL. The idea remains to optimize the return
on marketing budget spent by focusing one's energy on winning smaller yet more
crucial BTL battles than ATL wars with well-funded competition.
- 38 -
Below the line communications use mediums that are more niche focused. The
BTL communication, however, that gives the marketer the ability to tailor their
messaging in a more personal manner to the audience. ATL promotions are also
difficult to measure well, while BTL promotions are highly measurable, giving
marketers valuable insights into their return-on-investment. These insights can then
be used to inform the next BTL communication to the audience and tailor the
messaging based on the feedback received.
Below the line communication is a more effective method than the other two for this
market. This market consists of companies who directly deal with their customers
therefore BTL gives them a good platform to market their goods. Choosing BTL over
ATL helps companies save a lot of money which is helpful.
- 39 -
TRADE SHOWS:
Trade shows are designed to let entrepreneurs meet many potential customers face-to-
face in a brief period of time inexpensively. It is possible during the course of one
trade show to personally meet most of your important clients and suppliers, making
shows a good way to establish and reinforce relationships. Because business-to-
business shows typically do not allow selling on the show floor, generating sales leads
is the most common reason exhibitors participate. Norm Hughes, president of Norda
Technologies, a software firm in Newton, New Jersey, uses the computer industry's
major shows as his primary marketing vehicle for introducing new products, another
popular reason for exhibiting.
Common reasons for exhibiting include:
Generating sales leads
Generating actual sales at the show
Enhancing your image and visibility
Reaching a specific audience
Establishing a presence in the marketplace
Improving the effectiveness and efficiency of your marketing efforts
Personally meeting your customers, competitors and suppliers
Prospecting for new customers
Introducing new products and services
Demonstrating your product in ways not possible using other marketing
channels
Recruiting distributors or dealers
- 40 -
Cologne Trade Fair:
koelnmesse (Cologne Trade Fair or Cologne Exhibition Centre) is the name of the
international trade fair and exhibition center located in Cologne, Germany. With over
70 trade fairs and over 2.000 conferences held annually, koelnmesse is the country's
largest trade fair organizer and with 284.000 m² exhibition floor area the third largest
by area.
The Cologne Trade Fair ground was founded in 1922, on initiative of former Cologne
mayor Konrad Adenauer. The old Fair Tower Cologne is a landmark building from
1928 and features a tower restaurant on the top floor.
China’s Canton Fair
The Canton is a trade fair held in the spring and autumn seasons each year since the
spring of 1957 in Canton (Guangzhou), China.
The Fair is co-hosted by the Ministry of Commerce of China and People's
Government of Guangdong Province, and organized by China Foreign Trade Centre.
Its full name since 2007 has been China Import and Export Fair renamed from
Chinese Export Commodities Fair, also known as Canton Fair.
The Fair is the largest trade fair in China . Among China's largest trade fairs, it has the
largest assortment of products, the largest attendance, and the largest number of
- 41 -
business deals made at the fair. Like many trade fairs it has several traditions and
functions as a comprehensive event of international importance.
Fifty trading delegations, being composed of thousands of China's best foreign trade
corporations (enterprises), take part in the Fair. These include private enterprises,
factories, scientific research institutions, wholly foreign-owned enterprises, and
foreign trade companies. The 101st fair saw 314 different companies from 36
countries.
- 42 -
CONCLUSION
The basic conclusion for Sangeeta Tools Pvt. Ltd.. is that the company can make
more and more profit only when it can satisfy all its customers, dealers and
distributors in order to do that company should agree with all their fair suggestions
and make them happy.
The Research concluded by me states that Sangeeta tools Pvt. Ltd is exceeding over
many companies, however deep Tools are giving them a good competition.
The Market share of this company is high and I could only see this company
dominating the tool industry in India over the coming years.
- 43 -
LIMITATIONS OF THE PROJECT
1. Due to the industry being a B2B industry, it was hard gathering information. As
the suppliers were mostly not in Ludhiana and customers being from abroad
gathering data was hard.
2. The scale of research could not get very large.
3. As some data is secondary so there is a possibility of wrong information. T
- 44 -
BIBLIOGRAPHY
WEBSITES
www.wikipedia.com
www.google.com
www.indiamart.com
www.sangeetatools.com
- 45 -
- 46 -