Work Samples Luis Liceaga
Transcript of Work Samples Luis Liceaga
![Page 1: Work Samples Luis Liceaga](https://reader033.fdocuments.in/reader033/viewer/2022052913/55a22b751a28aba8718b4806/html5/thumbnails/1.jpg)
PORTFOLIO
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Several Logo Proposals for a
Community of Practice that The World
Bank is introducing to promote the
knowledge and use of internationally
accepted Accounting Standards among
Government agencies in Latin America
that do business with the Bank.
The client wanted a logo that reflects
inclusiveness, interactivity, finding,
sharing, transferring, and archiving
knowledge in the fields of accounting
and auditing, based on the 4 pillars of
the program. Below is the final logo.
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Logo Proposals for the 10th Year
Anniversary of The World Bank’s
periodic newsletter called “en breve”,
published by the Latin America and the
Caribbean Region.
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E-mail header proposals for the LAC
IT Center of The World Bank Group
E-mail header proposals for the LAC
Learning Unit of The World Bank Group
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Logo, publication design and
editing for a World Bank’s technical
assistance guidance report on Chile’s
agricultural vision for 2030.
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Design, editing, desktop-
publishing for a World Bank’s
agricultural budget assessment
report commissioned by the
Bolivian Government.
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Design, editing, desktop-publishing of
the World Bank’s newsletter for the Latin
America and the Caribbean Region.
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Design, editing, desktop-
publishing and proofreading
of the SFLAC’s Trust Fund
Annual Report.
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Logo and posters design proposals for
The World Bank’s Innovation Days event,
where teams from around the world present
their most innovative projects to help reduce
poverty in the planet.
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Poster to promote an Open House of
the Latin America and the Caribbean
Region’s IT Center at The World Bank.
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Poster inviting to training sessions for
a new Document Filing System at The
World Bank.
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Poster for The World Bank’s Family
Network to promote an upcoming
career networking event among
spouses of World Bank, IDB and IMF
staff members.
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Web site created with
e-publish (proprietary
program) for the Quality
Enhancement Team of the
Development Effectiveness
Unit of The World Bank’s
Latin America and the
Caribbean Region.
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Web site created with
e-publish (proprietary
program) for Vice President
Unit of The World Bank’s
Latin America and the
Caribbean Region.
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Web site created with
e-publish (proprietary
program) for Operational
Services Unit of The World
Bank’s East Asia and
Pacific Region.
The GPS concept was my
idea as an easy moniker for
everyone to remember one
of the main goals of this
area, as a provider of
support for Operations.
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Invitation for training session of the
Middle East and North Africa Region
Financial Management Unit (MNAFM) of
The World Bank, which took place in
Cairo, Egypt.
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Graphic Design of
9 Banners for the
KSG (Knowledge
Strategy Group) of
The World Bank,
to present the
mission, activities,
services, members
and contact
information for
each of its GETs
(Global Expert
Teams).
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Graphic design, image selection and text editing for banner
and brochure to present a web-based program designed to
enhance procurement transparency in Latin American
projects financed by The World Bank.
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36 page Booklet to present an example of
Best Practices in the application of one of
The World Bank’s Safeguards Policies, for
an infrastructure project in Colombia.
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Graphic Design of a series of 19 Country Notes that were
presented by The World Bank at the International Conference
on Climate Change in Copenhagen, describing particular efforts
made by each Latin American and Caribbean nation to address
this issue.
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Banners and posters for The World Bank’s Innovation Days
Expo. They were placed through out the expo floor, to identify the
different stands and present the participating projects.
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Booklet (96 pages) for The World Bank to present the findings of
a study on building strategies for the agricultural sector of Latin
America to better respond to global climate changes.
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Different publications I have done desktop-publishing
and proofreading work for The World Bank.
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Desktop-publishing for 270 page book on
Performance Budgeting for The World Bank.
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Several materials created, edited and/or
proofread for the 2009 World Bank Conference
on Accounting and Accountability for Regional and
Economic Growth in Latin America and the
Caribbean Region (CReCER).
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Selected pages of
Brochure for
NEBB’s (National
Environmental
Balancing Bureau)
Annual Conference.
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Before (provided by client) and After (final publication) Graphs
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Before (provided by client) and After (final publication) Graphs
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Selected pages of
Magazine for NEBB
(National Environmental
Balancing Bureau).
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Cover and some pages of the 2007-2008 Annual Report I created using InDesign, as
a volunteer working with the Montgomery County Coalition for the Homeless.
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Cover and first pages of the 2006-2007 Annual
Report I created using InDesign, as a volunteer
working with the Montgomery County Coalition
for the Homeless.
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Assorted pages of the 2006-2007 Annual Report
I created using InDesign, as a volunteer working
with the Montgomery County Coalition for the
Homeless.
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New logo, brochures, flyers
and Internet Page created for
Caridad Inc., a non-profit
organization that helps Hispanic
single mothers in need.
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This is Editorial
Planeta’s main catalog,
which integrates the
company’s most
important products.
Like in many other
projects for the company,
I participated in this one
from its conception,
design layout and text
writing until its final
approval. I also
supervised production of
the piece and wrote the
training guide for the
sales force to use it.
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Planeta is a distributor of Encyclopaedia
Britannica in Latin America.
I designed this booklet because sales
agents needed a piece written in Spanish
to offer this English language collection to
an upscale market. The piece achieved its
purpose of reflecting the luxury, high quality
and long standing reputation of the product
depicted in its 16 pages.
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Claves para la vida (Keys for Life) is a collection that was
originally sold by Planeta as 4 separate books.
The purpose of this brochure was to integrate them all
under one concept and sell them always as a set,
increasing both the sales income per customer, and the
agents’ commission in each successful visit to a new client.
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Mi amigo especial (My
Special Friend) is a
beautiful Planeta product
for children that was in bad
need of a “facelift”.
When the DVD version
replaced the VHS one,
I proposed a complete
redesign of every element
involved, from the product
itself, to its packaging and
demonstration materials
for the sales force.
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Each of Editorial Planeta’s
products needed to have a
quick fact sheet, a very
brief, but yet thorough
description of its contents,
highlighting the most
important features and how
these would satisfy
potential clients needs.
I had to study every
collection to summarize,
design and layout, in just
one page, its main
characteristics.
This is an example for the
Enciclopedia de México
CDROM.
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The purpose of this
demonstration sheet
was to show how all of
Planeta’s children’s
products target specific
areas of a child’s
development, thus
helping the sales agents
to present a strong
argument on why the
client should buy several,
if not all, of them.
I did the research, wrote
the copy and created the
design concept for this
piece.
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I created this brochure to
give prospective new sales
agents an overall view of
Editorial Planeta, its
products and the role they
play in education, as well as
the professional development
opportunities and potential
earnings the company offers
to people who decide to be
part of the Sales Team.
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Using basic knowledge of Dreamweaver and Fireworks, this
e-mail pieces were designed for seasonal campaigns
directed at existing “subscribers” in the company’s
database, whom we denominated “Elite Planeta” members.
I was involved from the selection of the products to offer,
to the design of each piece, the training manuals for
telemarketers and measuring/reporting/analyzing results.
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Time Line created with InDesign to showcase the chronology of
events during a multi-front campaign that certain Union undertook
against a Company (our client) trying to get her to agree on its
workers becoming unionized.
The purpose of
TrialGraphix is to
present usually ample
and complex
information in the most
effective and assertive
possible way, for a
judge, mediator or jury
to understand our
clients’ cases.
I have changed the
names of the real
parties involved to
preserve the required
confidentiality.
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Animation created with PowerPoint to illustrate how certain
Union would affect a Company (our client) if it didn’t agree to its
workers becoming unionized.
The purpose of TrialGraphix is to present usually ample and complex information in the most effective and assertive
possible way, for a judge, mediator or jury to understand our clients’ cases.
I have changed the names of the real parties involved to preserve the required confidentiality.
![Page 45: Work Samples Luis Liceaga](https://reader033.fdocuments.in/reader033/viewer/2022052913/55a22b751a28aba8718b4806/html5/thumbnails/45.jpg)
Bar Chart created with Illustrator to demonstrate the
extraordinary difference in responsibilities and monetary
compensation between our client – the plaintiff (on the right) and
the CEO of the same real estate management company.
The purpose of
TrialGraphix is to
present usually ample
and complex
information in the most
effective and assertive
possible way, for a
judge, mediator or jury
to understand our
clients’ cases.
I have changed the
names of the real
parties involved to
preserve the required
confidentiality.
![Page 46: Work Samples Luis Liceaga](https://reader033.fdocuments.in/reader033/viewer/2022052913/55a22b751a28aba8718b4806/html5/thumbnails/46.jpg)
Flow Chart created with Illustrator to graphically explain to a jury
the process followed by pharmaceutical companies to develop,
get approval for sale and market any new drug in the U.S.
The purpose of
TrialGraphix is to
present usually ample
and complex
information in the most
effective and assertive
possible way, for a
judge, mediator or jury
to understand our
clients’ cases.
![Page 47: Work Samples Luis Liceaga](https://reader033.fdocuments.in/reader033/viewer/2022052913/55a22b751a28aba8718b4806/html5/thumbnails/47.jpg)
Line Chart created with Illustrator to graphically demonstrate the
projected GDP growth of the world’s top 10 economies until 2050,
highlighting the period in which China is expected to surpass the U.S.
The purpose of
TrialGraphix is to
present usually ample
and complex
information in the most
effective and assertive
possible way, for a
judge, mediator or jury
to understand our
clients’ cases.
![Page 48: Work Samples Luis Liceaga](https://reader033.fdocuments.in/reader033/viewer/2022052913/55a22b751a28aba8718b4806/html5/thumbnails/48.jpg)
Illustration used to represent how the opposing party in certain
trial had only partially presented the required elements to “build” a
credible case to win a ruling in his favor. Thus, the idea of only
one completed bridge but others barely sketched (non-existent)
over big “abysses” of missing information.
The purpose of
TrialGraphix is to
present usually ample
and complex
information in the most
effective and assertive
possible way, for a
judge, mediator or jury
to understand our
clients’ cases.