Mike Jen: Mike Work Mike Portfolio

Yin Fong SeafoodRelocation

First thing first!

Yin Fong Seafood relocated in another township in Yangon 1 month before I went to work at the restaurant. Yet our frequent guests, mostly Chinese and Myanmar businessmen, had not been well-informed of the relocation and we received several enquiries asking for our new address every day at the time. To resolve this problem, I first contact Google My Business via e-mail to request an update of our location on Google Maps.

Second, I designed a location map and uploaded it to Imgur so that we could send it via text message to whoever asking for our address. In doing so, the time spent on the phone with guests, who sometimes got nowhere near the restaurant due to poor communication with our counter receptionists, had been much reduced.

Third, I made an advertisement on Universal Press to both address the relocation and introduce our new restaurant.

New location map design,2015

New pin on Google Maps,Yin Fong Seafood2015

Newspaper advertisement,Yin Fong Seafood,2015

Restaurant Brochure Given the spacious new restaurant that can accommodate up to 500 guests, it is ideal for groups of tourists, staff party, birthday party, wedding banquets, to have meals at Yin Fong Seafood. I proposed to

the owner to create a restaurant brochure for travel agencies, airline offices, and public/private companies to attract these target customers.

Trifold Brochure (front),Yin Fong Seafood,2015

Trifold Brochure (back),Yin Fong Seafood,2015

Yin Fong Buffet Available starting from July 2015, Yin Fong Buffet was aimed to fill up the daytime hours when there wasn’t as many guests as nighttime hours.

Being popular among walk-in guests, this new offering opened up a whole new territory of business opportunities that we started to receive enquires of both outdoor and in-house buffet catering.

Since its debut, I had run a series of marketing campaigns in various forms including “All You Can Eat,” “Buffet Voucher Sale,” “Buffet Coupon Giveaway,” etc.

“All You Can Eat” campaign,Outdoor vinyl banner,2015

Facebook advertisement,Yin Fong Seafood,2015

Buffet vouchers,Yin Fong Seafood,2015

Outdoor vinyl banner,Yin Fong Seafood,2015

Table display advertisement,Yin Fong Seafood,2015

Outdoor banner stand,Yin Fong Seafood,2015

Flyer (front),Yin Fong Seafood,2015

Flyer (back),Yin Fong Seafood,2015

Chinese New Year Set Menu For the first time ever at the restaurant, as I proposed to the managing director, we introduced Chinese New Year dinner set, which was specifically targeted at Chinese Myanmar and Taiwanese businessmen, with some dishes that had never been served before.

One of the 3 New Year set menu,Yin Fong Seafood,2016

Outdoor banner stand,Yin Fong Seafood,2016

New Product Development—FMCG

Myanmar has become a more and more exciting place from a business perspective as people foresee economic reform after National League for Democracy (NLD) winning the general elections in late 2015.

After Chinese New Year, we started to develop more FMCG in addition to our popular soy food products (soft/dried tofu, soy milk, and tofu skin). The new products were selected from the restaurant’s popular dishes and others that we introduced during

Chinese New Year: Pork/Chicken Dumplings, Sichuan Smoked Salted Duck/Pork.

Dumpling packaging (front &back),Yin Fong Seafood,2016

Menu Redesign That the restaurant had different menu in different languages had always bothered me, as for other waiters/waitresses, whenever I took orders from customers. I, therefore, proposed a redesign of the menu that is multilingual.

Menu redesign,Yin Fong Seafood,2015

Partnership—Lotus Bakery & Cafe

1st business card (front & back),Lotus Bakery & Cafe,2015

2nd business card (front & back),Lotus Bakery & Cafe,2015

Flyer design (front & back),Lotus Bakery & Cafe,2015

Moon Cake Gift Set flyer,Lotus Bakery & Cafe,2015

Newspaper advertisement,Lotus Bakery & Cafe,2015

Miscellaneous Air-conditioning card design(1st & 2nd prizes),Nation Taiwan Ocean University,2010

Anniversary logo design,Nation Taiwan Ocean University,2013

Design proposal: https://goo.gl/H0qWuH

Logo design,Dpt. of Shipping & Transportation,National Taiwan Ocean University,2013

Design proposal booklet: https://goo.gl/QuD9GP