WordPress Themes and Frameworks Explained
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WordPress Themes and Frameworks Explained
Richard MartinWordCamp Ottawa 2013
http://richardgmartin.me
http://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained
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Who Am I?
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Who Am I?
• Online entrepreneur in Ottawa
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Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing
![Page 5: WordPress Themes and Frameworks Explained](https://reader035.fdocuments.in/reader035/viewer/2022081400/5558c69dd8b42a995d8b4782/html5/thumbnails/5.jpg)
Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing
![Page 6: WordPress Themes and Frameworks Explained](https://reader035.fdocuments.in/reader035/viewer/2022081400/5558c69dd8b42a995d8b4782/html5/thumbnails/6.jpg)
Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing
![Page 7: WordPress Themes and Frameworks Explained](https://reader035.fdocuments.in/reader035/viewer/2022081400/5558c69dd8b42a995d8b4782/html5/thumbnails/7.jpg)
Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing
http://richardgmartin.meTwitter: @richardgmartin
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eLearning
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eLearning
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eLearning
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eLearning
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Online Client Programs
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Online Client Programs
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Online Client Programs
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Online Client Programs
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Physiotherapy Services
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Physiotherapy Services
Function to Fitness Physiotherapy and Fitness
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Physiotherapy Services
Function to Fitness Physiotherapy and Fitness
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Why WordPress
• Get found
• Build credibility
• Create evangelists
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WordPress Themesand Frameworks
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For what its worth ...
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For what its worth ...• Want “your look” and you are a DIY
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For what its worth ...• Want “your look” and you are a DIY
• Prepare to invest the time and money
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For what its worth ...• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience
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For what its worth ...• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience
• Hire an expert
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For what its worth ...• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience
• Hire an expert
• Want a safe solution and limited money
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For what its worth ...• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience
• Hire an expert
• Want a safe solution and limited money
• Purchase a theme from leading vendor that matches “your look”
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Foundation: WordPress
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Structure: WordPress Themes &
Frameworks
Foundation: WordPress
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Structure: WordPress Themes &
Frameworks
Functions: WordPress Plugins
Foundation: WordPress
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• Themes and plugins
• WooThemes Playground (test.woothemes.com)
• WooFramework
• studiopress.com
• Scribe, Premise, Genesis, hosting service
• Child-Parent design with Genesis Framework
• Widget oriented
• 3rd party themes
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What kind of website are you building?
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Down to Brass Tacks
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Pricing & Licensing
• Price bundles
• Upgrade options (lifetime support)
• License restrictions
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Structure• Layout
• Sidebars/Content/Full width
• Slider support
• Templates
• Blog
• Landing page
• Columns page
• Home page design
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Documentation
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Ease of Configuration (and Customization)
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http://www.woothemes.com/2013/04/case-study-stavanger-golf-club/
WooThemes Canvas customization case study.
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Support
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Case Study
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hughmorgan.net
• Goal: develop platform for personal brand and profile
• Blog oriented - seo, social, and email marketing
• Clearly communicate his services and qualifications to VCs, CEOs, marketing and sales VPs
• Responsive
• Originally on WordPress.com
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Summary1. Type of site are you building
2. Pricing
3. Licensing
4. Structure
5. Documentation
6. Ease of configuration and customization
7. Support
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http://richardgmartin.me@richardgmartin
http://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained