WORDPRESS. SEO AKA – “Search Engine Optimization” Technique to make sure large search engines...
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Transcript of WORDPRESS. SEO AKA – “Search Engine Optimization” Technique to make sure large search engines...
WORDPR
ESS
SEO
AKA – “Search Engine Optimization”
Technique to make sure large search engines like Google, Yahoo, and Bing find your site and let others know where it is
In WP, every time a post is published other blogs and websites are notified of the change in an effort to drive traffic to your site
WHY SEO?
• About 90% of searches made at Google (65%), Yahoo (17%) or Bing (12%)
• Today there are about 300 billion websites of which only about 25 % are active
• Each of these search engines use a Spider or “Software Robot”
SPIDER TECHNIQUE
1. Spider visits site
2. Spider plows through site content
3. Indexes search results in a large database
4. These databases use a search algorithm to display the most accurate results
SEARCH ALGORITHM CRITERIA
The algorithm checks how many times a keyword appears on the site
The algorithm also checks how a page is linked both internally and externally
MOST EFFECTIVE USE OF KEYWORDS
1. Analyze potential visitors
2. Develop a keyword list of 3-4 words. Too many can be considered spamming
3. Do Google searches of your list. Analyze searches at the top of your search
4. Goal is to create the “Target Visitor” consider geographic area or sometimes “Niche Marketing” which focuses on your unique product or service
MOST EFFECTIVE USE OF KEYWORDS
5. Put keywords into the following
• Content
• Taglines
• Titles
• Categories
• Headings
Search Engines algorithms focus on products or services but are rigged to detect exaggeration
ANALYZING KEYWORD DENSITY
http://www.seocentro.com/tools/seo/keyword-density.html
1. Enter Keyword
2. Enter Access Code
3. Click Submit
ANALYZING KEYWORD DENSITY
Navigate down to Keyword Density List
KEYWORD DENSITY - TRY
1. Go to SEO Centro
2. Enter a URL
3. What are the largest keywords?
4. Look at your own site: what are your most frequently used keywords?
ADVANCED KEYWORD SEARCH
• Add Permalinks
• Put Keywords in Image Tags
• Establish Backlinks
• Add a reference to dmoz.org
ADD PERMALINKS
A permalink is a permanent URL assigned to each page
1. Edit the page
2. Click on Edit of Permalink
3. Enclose more descriptive page in the following format xxxx_xxxx_xxxx
4. Click Update button
PUT KEYWORDS IN IMAGE TAGS
Include both Caption and Alt Text!! Don’t forget to Publish!!
ADDING REFERENCE TO DMOZ.ORG REFERENCE1. Add text box widget to a region
2. Copy the existing code into text widget
3. Click Save
<a href="http://www.dmoz.org/" target="_top"><img src="http://www.dmoz.org/user-banners/banner5.gif" alt="Open Directory Project at dmoz.org" width="468" height="60" border="1"></a>
RESULT OF ADDING REFERENCE TO DMOZ.ORG
WP USER ROLES
Administrator – nothing is off limits
Editor – has access to all posts, pages, comments, categories, tags, and links.
Author – can write, upload photos to, edit, and publish their own posts.
Contributor – has no publishing or uploading capability, but can write and edit their own posts until they are published
Follower (public sites) / Viewer (private sites only) - can read and comment on posts and pages
ADDING USERS
1. Enter User Names or Email Address
2. Select Role
3. Note: “Learn More About Roles” link
4. Add a Message
5. Click “Send invitation”
button
ADDING USERS
REMOVING USERS OR CHANGING ROLES
SITE STATISTICS
Site Stats can show the following:
1. How many users have visited your site
2. The users location
3. Keywords used
4. Posts liked and disliked
5. Their navigational sequence
6. How long they spend on your site
CRITERIA ON HOW WELL YOUR SITE IS LIKED
How long a person spends on your site indicates how well they like it
WP STATS FROM THE DASHBOARD
HITS ARE MISLEADING
A Hit is registered every time a server asks for a file
For example, if you have 3 images on a site, it would count as 3 hits
A better stat is a “unique visitor” which is counted only once
WP STATS
• Available from the dashboard
• Click View All button
STATS – VIEW ALL INFORMATION
• Note “Views by Country”
• Note magnifying class to drill down into details
STATS – VIEW ALL INFORMATION
• Note “Totals, Followers, and Shares”
• Click on Publicize button
STATS - TRY
1. Everyone bang at each one’s site
2. Try pages, You Tube, Polls, feedback
3. Note Stats
PUBLICIZE
• Used to connect to other Social Network services
• Note the Contents column – this shows how to use, setting up etc
>SETTINGS>SHARE SETTINGS
• This area is used as a Portal to link to a host of social networking services
• The user still ahs to own or set up an account with these services
STAT COUNTER
www.statcounter.com
STATCOUNTER – SUMMARY SCREEN
STATCOUNTER – SUMMARY SCREEN
STATCOUNTER – ENTRY PAGES
STATCOUNTER – VISITOR ACTIVITY
STATCOUNTER – COUNTRY/STATE/ISP
STATCOUNTER – COUNTRY/STATE/ISP
STATCOUNTER – COUNTRY/STATE/ISP
STATCOUNTER - BROWSERS
STATCOUNTER – SYSTEM STATS
STATCOUNTER – RETURN VISITS
STATCOUNTER - FEATURES
STATCOUNTER – LOOKUP IP ADDRESS
STATCOUNTER – SAVE AS EXCEL
STATCOUNTER – SAVE AS EXCEL
STATCOUNTER - TRY
1. To view IP Address: https://kb.iu.edu/data/aapa.html#xp
2. Everyone bang away at Harleysville Brew Club
3. Click on pages, Submit, try poll, play You Tube videos
4. Click on StatCounter
5. What URL is yours?
6. What browser?
7. Service Provider?
HTML
• Hypertext Markup Language
• Structure to build Web Pages
• Based on XML Architecture: <tagname></tagname>
• W3C schools as a reference: http://www.w3schools.com/html/html_elements.asp
BASIC HTML PAGE STRUCTURE
• <html></html> defines the boundaries of a page
• <body></body> defines the boundary of page content
<!DOCTYPE html><html>
<body><p>This is my first paragraph.</p></body>
</html>
FORMATTING TAGS
1. Headings
<h1></h1>….<h6></h6>
H1 is the largest heading
2. Comments
<!-- This is a comment -->
3. Paragraphs
<p></p>
4. Bold
<b></b>
FORMATTING TAGS
5. Italics
<i></i>
6. Lists
a. Ordered – shows list in 1,2, 3…n order
<ol>
<li></li>
</ol>
b. Unordered – shows list as bullett points
<ol>
<li></li>
</ol>
FORMATTING TAGS - CONTINUED
7. Tables
<table>
<tr><th></th></td>
<table>
8. Links
<a href="http://www.w3schools.com/">Visit W3Schools</a>
9. Images
<img src=“image.gif" alt=“My Image" width=“300" height=“350">
HTML EXAMPLE - TRY
1. Build basic html page
2. Add an <h1> title – use BOLD and ITALICS
3. Add an unordered list
4. Add an ordered list
5. Add a table with 2 rows, each with 3 columns
6. Add a link to W3 schools
7. Add an image; Add an alt text with 400 x 500 (w by h)
MAKING A SITE TOTALLY PRIVATE
See instructions here
http://en.support.wordpress.com/settings/privacy-settings/
SUMMARY
1WordPress basics The Dashboard Building Pages Posting/Comments Polls
2Themes Widgets Images You Tube Videos Feedback Forms
3SEO Setting Roles Site Statistics Basic HTML Making a site private