Switch to Wordpress

Easily Manage & Grow Your Restaurant

IntroductionMost website owners lack control over their content, expertise, and website budget. The fact is, you can manage, update and grow your site without knowing HTML, CSS or PHP. This eliminates the need to pay a webmaster every time you want to make edits, add features or publish new content.

Here’s a case study on how a restaurant grew their website using a content management system solution called Wordpress

Problem Overview

The Brookland Café launched a static website to promote their Restaurant services in Washington D.C. Because of budgetary constraints they couldn't afford to pay a third party website management company to update their site.

Their current hosting platform, made it difficult to update, edit and add pictures. Also due to increased competition, the need to promote their culture and additional services was vital..

The growing needs of Bcafe• Track SEO & Adwords campaigns from 1 interface• Display videos and photos to users• Allow Registration for wine tasting and events• Display a well structured menu (easy to edit)• Reach fans on Facebook • Manage and send weekly newsletters• Capture leads for catering and space rentals• Allow customers to order takeout from the web• Sell Gift certificates• Publish a blog• Sell Merchandising ( T-shirts, Hats and Mugs)• Make website more mobile friendly

Current Process

Current Process: utilize tech resources to update the site weekly which was to add more pages and features every time their needs grew. Since no one had skills or experience with HTML, Adobe Dreamweaver, Photoshop or CSS, doing it themselves was out of the question.

The Solution

Convert The website to a Wordpress CMS (content management system).

Features & Benefits of WordPress

FeaturesLow costGood supportRoom for GrowthCustomizabilityDo it yourself maintenanceMedia ToolsScalability

BenefitsIt’s free!Easy-to-use AdminThousands of themes & pluginsEasy as writing an emailBuilt in tools and pluginsMultiple subscription optionsCaching helps!

Sample list of Plugins

Test Drive it for yourself

Login and see how easy managing your Wordpress website could be, from adding new plugins, updating text, adding a video or creating forms.

Url: http://demo.tagglefish.com/wp-admin/Username: tagglePassword: admin001

Kawani Bkawanib@tagglefish.com

site: tagglefish.comTwitter: @tagglefish

Address:3744 12th Street N.E Washington D.C

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