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WordPress for Real Estate 103
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WordPress for Real Estate: 103Post & Promote
Nicole Nicolay “@nik_nik”Co-Founder, Chief Creative Officer AgentEvolution.comfb.com/AgentEvolution
#agentevo
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Agenda
• Why WordPress? (review)
• Content Plan (review)
• How to Post Your Content
• How to Promote Your Content
• WordPress Resources
• BONUS: Q&A with @ChadAJohnson
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Why WordPress for Real Estate?
1. Affordable
2. Flexible
3. SEO
4. Functionality
5. OWN it!
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Content Plan
1. Strategize
2. Brainstorm
3. Bookmark
4. Schedule
5. Post
6. Distribute
7. Engage
8. Adjust
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More Content = More Exposure = More Leads = More Closings
Blog Post Frequency vs. Customer AcquisitionSource: HubSpot.com/ROI
Content: Consistency
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How to PostLogin to the WordPress Admin
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How to PostSelect Posts > Add New from the Admin Dashboard
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How to PostAdd text
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How to PostAdd images
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How to PostAdd video
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How to PostAssign Categories & Add Tags
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How to PostOptimize search & social description
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How to PostPublish
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How to PromoteDistribution Strategy “Hub & Spoke”
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How to PromoteYour WordPress Content
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How to PromoteFacebook
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How to PromoteTwitter
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How to PromoteLinkedin
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How to PromoteYouTube
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How to PromoteEmail
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How to PromotePrint
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How to PromoteShare Controls….give the power to your audience!
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Resource: MyTechOpinion.com
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Resource: AgentEvolution.com
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Let’s get connected!Nicole Nicolay “@Nik_Nik”Co-Founder / Chief Creative Officer – AgentEvolution.comBlogger & Editor – [email protected]
Chad Johnson “@ChadAJohnson”President / Chief Operation Officer – AgentEvolution.comBlogger – [email protected]