WordCamp Boston 2012 - SEO & WP: Killing it in 2012
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Transcript of WordCamp Boston 2012 - SEO & WP: Killing it in 2012
![Page 1: WordCamp Boston 2012 - SEO & WP: Killing it in 2012](https://reader034.fdocuments.in/reader034/viewer/2022051816/5455feb1af79594f558b4ae6/html5/thumbnails/1.jpg)
http://www.slideshare.net/Casieg
SEO & WP: Killing it in 2012
@casiegDirector of Online Marketing
KoMarketing Associates
#wcbos
![Page 2: WordCamp Boston 2012 - SEO & WP: Killing it in 2012](https://reader034.fdocuments.in/reader034/viewer/2022051816/5455feb1af79594f558b4ae6/html5/thumbnails/2.jpg)
Who am I?
@casieg
Casie Gillette
Director of Online Marketing
#wcbos
Nerd alert I love SEO!
![Page 3: WordCamp Boston 2012 - SEO & WP: Killing it in 2012](https://reader034.fdocuments.in/reader034/viewer/2022051816/5455feb1af79594f558b4ae6/html5/thumbnails/3.jpg)
What’s happening in SEO?
@casieg#wcbos
• Article syndication
• Blog networks
• Paid links
• ‘Over-optimization’
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The good news…
@casieg#wcbos
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@casieg#wcbos
What can we do?
42 Million!
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@casieg#wcbos
Best Practices – Meta Tags
Things to Know
1. Title tags ARE important
2. Meta Descriptions ARE important
3. Meta Keywords are….not so important
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@casieg#wcbos
Best Practices – Meta Tags
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@casieg#wcbos
Best Practices – Meta Tags
Meta Description
• <170 characters
• Call to Action
• Easy to Read
Title tags
• < 65 characters
• Keyword
• Brand Name
* Good article from SEOMoz
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@casieg#wcbos
Best Practices – Site Architecture
• URL structure
• Robots file
• Sitemaps
• Proper redirects
• Canonical URLs
• Error conditions
• The list goes on…
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@casieg#wcbos
Yoast SEO Plugin
That’s Nuts!
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@casieg#wcbos
Good, Better, Best Practices
Broken Link Checker
Smush.it Image compression
Google XML Sitemaps
W3 Total Cache
*All Linked
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@casieg#wcbos
I just want to be your friend
But I also want to know…
Where do you live?Who do you know?What do you look at?
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@casieg#wcbos
Sharing is caring
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@casieg#wcbos
Sharing is caring - Plugins
ShareBar
Shareaholic
Facebook Comments
*Also Linked
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@casieg#wcbos
G+ Direct Connect
Google+ Your Site
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@casieg#wcbos
Who wrote that?
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@casieg#wcbos
Who wrote that? – Authorship Plugins
AuthorSure
Yoast SEO
<link rel="author" href="https://plus.google.com/whateveryoursis"/>
Add this within your blog head tags
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@casieg#wcbos
Connect in other ways…
Zemanta
SmartLinks
Yarpp
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@casieg#wcbos
Measure
Google Analytics Plugin
It is this awesome.
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@casieg#wcbos
Measure - Social
Social Media User Detection