Word PowerUsing suffixes &

Sales and marketing

Brainstorming

Look at the following words and tell

us what part of speech each word is.

health healthy

interest interesting

decide decision

n. adj.

n./ v. adj.v. n.

An English word can have several

derivatives. Many English words

share the same root word even though

they have different meanings or parts

of speech.

• How are these words formed?

• When you come across unfamiliar

words, do you often use the knowledge

of word formation to guess their

meanings? If so, can you give some

examples?

We can create adjectives by adding

suffixes to nouns or verbs. Read the

dialogue on page 6 and think about

how the adjectives in blue are formed.

Below are some of the different suffixes

used to form adjectives:

Noun

+ y

+ l

y

+ ic

+ al

+

ous

+ f

ul

health healthy

week weekly

hero heroic

origin original

danger dangerous

help helpful

Verb+ ed

+ ing

+ able

+ ive

amaze amazed

excite exciting

enjoy enjoyable

attract attractive

Read the advertisement on page 6 and fill

in blanks. Form adjectives by adding the

correct suffixes to the words in brackets.

Answers:

1. ________ 2. ________ 3. ________

4. ________ 5. ________ 6. ________

7. ________ 8. ________ 9. ________

lovely attractive boring

energetic friendly enjoyable

wealthy lucky fantastic

Some common suffixes:

Suffix Meaning Examples

-ical having the quality

of

-able having the ability of

-ous like, full of

-ful characterized by

-less without

practical

believable

adventurous

handful

careless

Some common prefixes:

Prefix Meaning Examples

un- not

in- not

dis- opposite

re- do again

mis- badly or

wrongly

unfair, unhappy

incorrect, invisible

disable, dishonest

rewrite, retell

mistake, misdirect

Suppose you own a small ice cream

shop and people from your local area

like your ice cream very much. You

have many customers and your shop is

doing very well. Now you would like to

expand your market and sell ice cream

in another area. However, there is

already an ice cream shop there. What

could you do to make sure that your new

shop would be successful? Think about

the following questions:• Do you think that the people in the

other area will have the same taste in ice

cream as the people in your local area?

• In order to make your new shop

successful, do you think you would

need to know about your competitor?

• What else do you need to do?

Read the passage on page 7. Focus on

the meanings of the sales and marketing

terms. You can compare your sales plan

discussed before with the ideas

introduced in this part. No matter what

you are trying to sell, the basic rules of

sales and marketing are always the

same.

market research

sales & marketing

department

market leader

market share

sales figures

Read the dialogue in Part B and finish it

with the blue words/phrases from Part A.

Answers:

1. _____________ 2. ________________

3. _____________ 4. ________________

5. _________________________________

6. _________________________________

market share sales figures

consumers market research

sales & marketing department

sales targets

Homework

• To go over what you’ve learnt in

this lesson.

• To preview the next part

Grammar and usage.