Word of Mouth Just Got LOUDER
Transcript of Word of Mouth Just Got LOUDER
Word of Mouth Just Got
LOUDER
Matt West, Chief Marketing Officer, Feefo
Jellyfish Digital Journeys
Probably the best known unknown brand
WOM is more powerful than ever
WOM is more powerful than ever
75% 85%
58% 95%
of consumers are influenced by good reviews
of UK consumers will ALWAYS check out online reviews before making a purchase
of consumers share their positive
experiences on social media (SDL)
of unhappy customers would return if an
issue was dealt with easily and quickly
When I was 5 years old, my
mother always told me that
happiness was the key to
life. When I went to school,
they asked me what I
wanted to be when I grew
up. I wrote down ‘happy’.
They told me I didn’t
understand the assignment,
and I told them they didn’t
understand life.
““
John Lennon
Notonthehighstreet.com
Still not on the highstreet but known on the highstreet
1.5mReviews
OneReview every minute
Hit over ½ m reviews
5.7m passengers
3m unique pm
WOM also creates fans
I now last longer than it takes to leave this feedback “
“Oh my days, I aint seen this kinda quality since I shoplifted Gucci in Paris. Such fine leather and don’t get me started on the stitching cos it gave me a h****n
“ “
Petdrugsonline.com
99% Feefo rating
31%Business growth versus
8% market growth
Roxy is happy too
Brand ambassadors don’t always have to be humans
If you accept, as you must, that there is no such thing as the perfect marketing strategy, only the idea of it, the real purpose of striving for perfection becomes clear, to make people happy.
“ “Thomas Keller