Word of mouth case study: Nokia E72
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Transcript of Word of mouth case study: Nokia E72
“Fun games like this
is why I love Nokia.
What other company
sends clear, locked
boxes with brand new
cell phones?”
http://michaelsherlock.com/
A story…
People in social media love unboxing cool products…People in social media love unboxing cool products…
So we decided to totally disrupt what they love….
What would you do if you were sent an impossible unboxing of a hot new device?
What would you do if you were sent an impossible unboxing of a hot new device?
This?This?
Or this?Or this?
This was pissing people off all over the world
(in a good way…)
‘‘‘‘The most interesting The most interesting unboxing experience I’ve unboxing experience I’ve
had’’had’’
‘‘‘‘The most interesting The most interesting unboxing experience I’ve unboxing experience I’ve
had’’had’’Tech65, Singapore, AsiaTech65, Singapore, Asia
Everybody spoke about it...
…on blogs
25 posts read 45,000+ times
…On YouTube
24 videos seen 23,000+ times
…On Twitter
3,100+ tweets
… and, of course, offline
(the ripple reached many)
… and, of course, offline
(the ripple reached many)
http://www.flickr.com/photos/38159369@N00/446064720/
“When all is said and
done, the e72 is the
best Nokia device that
I have ever used...”
http://carltone65.wordpress.com/2010/01/03/
nokia-e72-review-business-meets-media/
[email protected]+44 203 206 2000