WORD OF MOUTH
Transcript of WORD OF MOUTH
PRESENTED BY :PONNY ROSE
WORD OF MOUTH MARKETING word-of-mouth marketing is the
interaction of consumers and users of a product or service serve to amplify the original marketing message
Word of mouth: is the act of consumers providing honest information to other consumers
Word of Mouth : is driven by influencers with large social networks who are inspired to talk positively about a brand, product or service
What is WOMM ? Word of Mouth Marketing(WOMM) It happens when people are given a
reason to talk about a product(s) or service(s) – online and offline.
WOMM is based on driven customer satisfaction , two-way dialog and transparent communications
Positive Neutral Negative
Advantages of Word-of-Mouth Marketing
Free PubCredibilityMarket EfficiencyMarket Acceptance
Disadvantages of Word of Mouth Advertising
Spreads SlowlyLimited AudienceTracking IssueNegative Feedback Effect
The 4 Rules of WOM Marketing
Be interesting - No one talks about boring products
Make it easy - Find a simple message -Help people share it
Make people happy -Fix anything Earn trust and Respect -Make ethics a part of everything you do
WORD OF MOUTH ADVERTISING IN SOCIAL MEDIA
Reference
www.wordofmouth.comwww.connectingwithconsumers.nethttp://www.thefreedictionary.com/by
+word+of+mouth
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