Word of iPod: a tale of love (marketing case study)
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“Word of iPod” video Paolo Tosolini – http://twitter.com/tosolini
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This is a mini case study proving the power of Twitter as a promotional tool of word of mouth marketing. In fact, it's what inspired me to create the site http://www.WordOfTwitter.com where everybody can share their "learnings" related to social media marketing and Twitter. Enjoy!
Transcript of Word of iPod: a tale of love (marketing case study)
Summary of the experiment
• Create a short video for YouTube distribution featuring various iPods I had collected over time
• Add some fun to the story and present it in a new curious way
• Let somebody else announce the video via Twitter
• Track results
Word of iPod: A Tale of Lovehttp://www.youtube.com/watch?v=X6Xb15f8hl0
Conclusions
• Become a Twitter user • Use Twitter as an additional marketing channel• Twitter is about immediacy vs. depth
Special thanks to @ChrisBrogan and @Pistachio for helping spread the word on this video.
Paolo Tosolinihttp://twitter.com/[email protected]
