Word carrot #lLEGup
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Transcript of Word carrot #lLEGup
![Page 1: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/1.jpg)
© Copyright 2011, LearnAhead
Creating a language learning app - London Educational Games Meetup Group
(#LEGup)
Caroline MooreLearnAhead Ltd.
28.6.12
![Page 2: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/2.jpg)
© Copyright 2011, LearnAhead 2
o why now?
o principles
o usability
o development
omarketing
o what next?
o demo
Overview
![Page 3: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/3.jpg)
© Copyright 2011, LearnAhead21/03/12 3
o technology
o the team
o cost
o aim
Why now?
![Page 4: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/4.jpg)
© Copyright 2011, LearnAhead4
o interactive experience
o appeal
o game aspect
o scope
Principles
![Page 5: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/5.jpg)
© Copyright 2011, LearnAhead21/03/12 5
o intuitive design
o global multilingual
market
o present in
international app store
Usability
![Page 6: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/6.jpg)
© Copyright 2011, LearnAhead6
o fast initial development: October 5 – December 21 2011
o detailed graphic specification
o in-house designer
o iterations: alpha / beta testing
Development
![Page 7: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/7.jpg)
© Copyright 2011, LearnAhead7
Marketing
o learners: website; facebook;
o teachers: free resources, website; facebook;
Twitter, Slideshare, Scoopit
o SEO on websites and app store
o Conferences, competitions
![Page 8: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/8.jpg)
© Copyright 2011, LearnAhead8
What next?
![Page 9: Word carrot #lLEGup](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483e3cbb4af9f3d0e8b4580/html5/thumbnails/9.jpg)
© Copyright 2011, LearnAhead928/6/12
Caroline Moore [email protected]
@LearnAhead
@Constellata
www.learnahead.co.uk
www.wordcarrot.com
www.facebook.com/wordcarrot
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