Children’s Christian Church Woodstock GA, Children’s Church Woodstock GA, Ministries Woodstock GA
Woodstock Farmers’ Market Setting the Table for Collaboration.
-
Upload
rolf-harvey -
Category
Documents
-
view
214 -
download
0
Transcript of Woodstock Farmers’ Market Setting the Table for Collaboration.
![Page 1: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/1.jpg)
Woodstock Farmers’ Market
Setting the Table for Collaboration
![Page 2: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/2.jpg)
History
• Producer-only market.• 1982-2004 five vendors.• Located on space donated
by local merchant.• Operated within Chamber
of Commerce with limited autonomy.
• First grant received from Illinois Dept. of Agriculture for promotion of Market in 2004.
• Last grant received from USDA for education on eating locally year round.
![Page 3: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/3.jpg)
b
Stakeholders
Vendors
Municipality
Local Merchants
Customers
Community Groups
![Page 4: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/4.jpg)
Vendors
• Need to increase number of vendors and products offered.
• Need to determine what type of promotion is most effective.
![Page 5: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/5.jpg)
City of Woodstock
• Increased services needed for increased traffic.
• Health Department advisory for food sampling.
• Safety of customers if moved to street.
![Page 6: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/6.jpg)
Local Merchants
• Concerned about diminished parking.
• Effect of Market on business.
![Page 7: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/7.jpg)
Customers
• Desired increased options for local and organic produce, particularly berries, mushrooms, eggs, free-range meats and dog treats.
• Information about the various methods of agriculture (organic, natural, etc.)
![Page 8: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/8.jpg)
Customers
• Many indicated interest in joining the Market but felt they needed more information before committing.
• Viewed the Market as an “event” and requested activities such as music and cooking demos.
![Page 9: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/9.jpg)
Community Groups
• Wish to use the Market space for community education.
![Page 10: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/10.jpg)
Current Status
• Recognized as #1 in the state by Local Harvest.
• Vendor base increased to 35.
• Market surrounds the Square.
• Parking signs strategically directing customers to additional parking.
![Page 11: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/11.jpg)
Current Status
• Increased vendor participation allows for market manager.
• Cross marketing options with restaurants and other businesses.
• Split from Chamber for increased autonomy.
• Two advisory positions created on board for increased feedback.
• Increased business allows for Market to be eligible for Hotel/Motel Grant.
![Page 12: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/12.jpg)
Current Status
• Increased vendor base allows for additional funds to be offered to community groups.
• Community groups offered free vendor space.
• Music and chef demos offered for both Markets.
![Page 13: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/13.jpg)
Institutional Engagement
• High schools receive free vendor space.
• These have historically been groups that are not often involved with extracurricular activities.
• University of Illinois Master Gardeners provide education for customers.
• Farmers’ Market 101 offered at community college.
• Marketing for local cheese production developed by University of Illinois class.
![Page 14: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/14.jpg)
Engagement
• Oregon State University tools used for rapid market assessments.
• Market has become involved with a cohort of universities involved in value-added product.
• Latest grant provides education on eating locally throughout the year through preservation of product and production of value added product by vendors.
![Page 15: Woodstock Farmers’ Market Setting the Table for Collaboration.](https://reader035.fdocuments.in/reader035/viewer/2022081603/56649ebe5503460f94bc871d/html5/thumbnails/15.jpg)
Future
School gardens Food incubators Agriculture in the classroom Business development Food councils Agriculture Conservation Easement
Commission for farmland Institutionalizing organic and local food