woodland research framework

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PROJECT FRAME WORK Presented By- AMIT KUMAR SHARMA 2 nd Semester (2009-11) Centurion Institute of Professional Studies, Jaipur

description

Amit is doing pgdm from Centurion Institute of professional studies,Jaipur

Transcript of woodland research framework

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PROJECT FRAME WORK

Presented By- AMIT KUMAR SHARMA 2nd Semester (2009-11)

Centurion Institute of Professional Studies, Jaipur

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BROAD

AREA

MARKETING

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AREA OF INTEREST

RETAIL OUTLET

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RESEARCH PROBLEM

Identify and analyze the factors which are responsible for the purchase of shoes from “WOODLAND.”

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RESEARCH OBJECTIVETo know about the perception of customer’s towards “WOODLAND”.

To know about the brand image of “WOODLAND”.

To analyze the most influential factors responsible for purchase of WOODLAND shoes.

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FACTORS / VARIABLES

• Price • Quality • Variety• Promotional schemes• Grievance handling • Trend• Availability• Fitting• Offers and Discounts• Location

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TYPES OF RESEARCH

DESCRIPTIVE

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DATA COLLECTION INSTRUMENT

QUESTIONNAIRE

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DATA COLLECTION METHOD

INTERROGATION THROUGH PERSONAL

INTERVIEW

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SAMPLING DESIGN

NON PROBABILITY WITH CONVENIENCE

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SAMPLE SIZE

100

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QUESTIONNAIRE

NAME OF RESPONDENT…………………………………………..

ADDRESS……………………………………………………………. …………………………………………………………………………

GENDER: Male Female

OCCUPATION: (A) Business (B) Services (C) Govt.Job (D) Student

QULIFICATION: (A) 10th (B) Graduate (C) Post Graduate (D) No

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1. Which large format store you prefer more? & Why? (A) Single brand outlet (B) Multi brand outlet

2. How many times you visit large format store in a month?

(A) Once (B) Twice (C) Thrice (D) More then thrice

3. Which Brand comes in your mind while thinking of branded Shoes? (A) Woodland (B) Reebok

(C) Adidas (D) any other (specify) ---

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4. What brand of shoes you own currently?

(A) Woodland (B) Reebok (C) Adidas (D) any other (specify) ----

5. “I changed my old shoes to new one because “? (A) It got old (B) of changing fashion

6. How often you purchase new shoes? (A) Every six month (B) six month-one year (C) one year-two years (D) more than two years

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7. From where do you get information about Woodland? (A) Advertisement (B) Magazines (C) Friends/ Relatives (D) Any other..............

8. What attributes you look for in shoes while purchasing it (A) Quality (B) cost (C) brand name (D) durability

9. What was the life of the last woodland article you purchased ? (A) Less than 1 year (B) between 1 to 2 years (C) between 2 to3 years (D) more than 3 years

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10. When you think of woodland what is first thing that comes to your mind ? (A) Quality (B) Style (C) Durability (D) All of these 11. What is your first preference? (A)Formal shoes (B) Casual shoe (C) Depends on occasion (D)any of the 2 with good style

12. What price do you think is appropriate for purchasing shoes ? (A) Below 1000 (B) 1000 to 2000 (C) 2000 to 3000 (D) Above 3000

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13. Please saturate the following according to your satisfaction level.

Variables Highly

satisfied

very

satisfied

Satisfied Dis-Satisfied

Highly Dissatisfied

1.Price

2.Quality

3. Variety

4.Promoti-onal schemes

5.Grievan-ce handling

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CONTD……….

Variables Highly

satisfied

very

satisfied

Satisfied Dis-Satisfied

Highly Dissatisfied

6. Trend

7.Availability

8. Fitting

9. Offers

and

Discounts

10.location

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14. Your valuable suggestion.--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Thank you for filling the form.

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