Wong lo kat entry brazil new
Transcript of Wong lo kat entry brazil new
MBA 414 Management of Finance
Wong Lo Kat
Entry Brazil
International Marketing MBA 414Zou Mei1103/8223
Company Overview
Strategy to entry Brazil
Product Adaptation
Outline
Promotion Adaptation
Company Overview
Ownership Criterion
FDI (foreign direct investment)
Managerial Control
Nationality Criterion
Strategy to entry BrazilBe responsive to important environment forces
Draws on a common pool of resources
Link strategic vision with affiliates
Product Adaptation
Labor
Increase the productivity of
labor
Unemployment increase
Wong Lo Kat
Daily Magic Ener Genie
CHINA BRAZIL
Product
Category
Functional
drinks
Functional
drinks
Healthy
drinks
Energy
drinks
Brand name Wong Lo
Kat herbal
tea
Wong Lo
Kat herbal
tea
Daily
Magic
Herbal tea
Ener
Genie
Product
Ingredients
1honeysuckle
flower
2licorice
roots
3other
herbals
1honeysuckle
flower
2licorice
roots
3other
herbals
1cocoa
powder
(new)
2 original
ingredients
1Acai
Berry
(new)
2 original
ingredients
Promotion Adaptation
• What are MNCs?
• What is a true MNC?
• Positive Aspects vs Negative Aspects
China (tools) Brazil (tools adaptation) Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales—Promotion
---Restaurant Promotion --- Coupons, gifts and Premiums ----Neighborhood promotion Public Relations: ---Sponsoring public welfare activities; donations;---Interviews or feature articles on TV, in magazines and in newspapers;---Soft-sell techniques including internet posts; Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales Promotion---Restaurant Promotion --- Coupons, gifts and Premiums Public Relations: ---Sponsoring public welfare activities; ---Sponsoring sports events---Donations; ---Interviews or feature articles on TV, in magazines and in newspapers; ---Seminars on traditional Chinese medicine and herbal tea, etc.
Tools Tools Adaptation
Advertising--TV advertising --Out door advertising -- Internet Advertising
Sales—Promotion ---Restaurant Promotion
Public Relations: ---Sponsoring public welfare
activities; donations;
Advertising--TV advertising -- Internet Advertising
Sales Promotion---Restaurant Promotion
Public Relations: ---Sponsoring sports events
China (tools) Brazil (tools adaptation) Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales—Promotion
---Restaurant Promotion --- Coupons, gifts and Premiums ----Neighborhood promotion Public Relations: ---Sponsoring public welfare activities; donations;---Interviews or feature articles on TV, in magazines and in newspapers;---Soft-sell techniques including internet posts; Advertising--TV advertising --Outdoor Advertising -- Internet Advertising Sales Promotion---Restaurant Promotion --- Coupons, gifts and Premiums Public Relations: ---Sponsoring public welfare activities; ---Sponsoring sports events---Donations; ---Interviews or feature articles on TV, in magazines and in newspapers; ---Seminars on traditional Chinese medicine and herbal tea, etc.
TV COMMERCIAL IN CHINA
Out door advertising
Donations
Thank you!
Zou Mei EASB13 Jan 2012