nb-wonderbag.com

An opportunity to invest

FEB 2012

INVESTMENT OPTIONS

Background

What is it:

• The Wonderbag is a non-electric, heat-retention cooker that allows food that has been brought to a boil on a stove or fire, to

continue cooking for hours after it has been removed from the direct fuel source.

• An ancient cooking technique reinvented to solve a modern day problem.

How does it work:

• The Wonderbag’s heat retention properties the retains the heat to allow the food to continue cooking without the use of

additional cooking fuel.

• Each Wonderbag comes with a recipe book containing instructions.

• Bring your food to the boil, place in the bag, leave for the recommended time open to serve.

Target Market • The need to fee a family in low income households has huge challenges; staple diets require long cooking times and

there is limited access to energy or water.

– Charcoal or tree-wood is used for cooking

– Resulting in smoke inhalation and burns

– Deforestation as communities consume the trees around them

– Leading to soil erosion and polluted drinking water

– Collecting wood is done by women and girls who are often taken out of schools for this task

– Travellelling as far as 5-10kms per day to collect leaves women prone to violence

• This vicious cycle of poverty will not end if girls don’t have time for school. Women spend 3-5 hours of their day cooking and

the environment is ravaged in the process.

• High income households – Going green is becoming topical, everyone is doing their bit for the environment, compounded

with the convenience of being able to leave the meal cooking while out of the house.

Development

• The Wonderbag is a brand invented in Africa.

• Developed out of a worldwide need to address issues of global warming and poverty alleviation.

• The Wonderbag, as part of the solution, is committed to improving the quality of lives through better health,

access to better food and to contribute to the environment through sustainable energy use.

• Origins of Heat retention cooking.

Growth of Wonderbag

• What began as a small sales out of the book out the founder’s car has grown into a much larger

distribution network, thanks in part to the drive from Unilever in South Africa.

• South Africa: This is where it all began - 10,000 bags in 2010, 100,000 in 2011, 500,000 in 2012.

• Rwanda – Set up a manufacturing co-op and registering a Carbon project.

• United Kingdom – Online sales of just under 9,000 Wonderbags since March 2012

• Kenya – Pilot distribution.

• Jordan – Pilot on the border.

• Somaliland – Pilot in the region, and distribution agent set up.

• Turkey and 23 surrounding countries – Licenced Partner to manufacture & distribute in these regions