Won Hundred AW10 Missing Lines & Hard Shapes

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Missing Lines & Hard Shapes AUTUMN/WINTER 2010

description

Lookbook for Won Hundred's autumn winter 2010 collection.

Transcript of Won Hundred AW10 Missing Lines & Hard Shapes

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Missing Lines & Hard Shapes

AUTUMN/WINTER 2010

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A/W collection

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THE CUBIST EPOCH

A/W collection

Inspired by the straight lines and hard shapes from the cubistic art, combined with the soft and natural influences from the collage art of the same era. Materials like wood, paper and all sorts of found objects are glued and taped together. While black, grey and white are key, this seasons colours range from spice brown to a dark duffel bag green accented a washed out aubergine and a muted jade green. Using qualities such as coated cotton makes for a draped dress to have a paper-like finish. Small amounts of metal spun in a cotton yarn makes a bomber jacket look worn and creased. Washed and soft qualities make the oversized squared shapes into feminine dresses. Double layered shirts for a collage effect tucked into corduroy trousers make the heritage gentleman style to have a modern twist. The tailored suit is back with minimalistic lines both for men and women. Calf length classic overcoats makes a statement this season alongside oversized cardigans in wool, worn together with deconstructed shirts. All of this styled happily together with our unisex flat boots. Besides the main collection Won hundred also goes back to its denim roots this season with a comprehensive jeans offer with some new perfectly tailored models and washes. The shoe collection has also been expanded with a broader range of shoes in leather, nubuck and suede.

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[BECAUSE I’M CURIOUS TO KNOW WHAT IT LOOKS LIKE.]

HAVE YOU SEEN THE FRONT OF THIS COAT?

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Answers to the name Freddie. Wandered off last weekend.Please check your sheds and gardens.

LOST SHOES

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IF FOUNd pLEASE CALL[+45 36160904]

THIS BLACK SpOT IS LOST

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How to make a ‘missing’ posterLosing something treasured can be the end of the world. Of course you want to do

anything to get it back. Putting up a poster can be an important part of the search process.

1. Put a word like ‘lost’ or ‘missing’ at the top of the poster in capital letters.

2. Add a description of your missing item, with its most noticeable features.

3. Remember to include your contact details.

4. Complete the poster with a picture.

5. A good thing is to offer a reward - this will help people keep their eyes open.

6. Use telephone or street light poles at busy street corners to hang your poster from.

7. Go home and wait by the phone.

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CONCEPT, ART DIRECTION AND GRAPHIC DESIGN

Femmes Regionales

PHOTOGRAPHYJonas Bie

MAKE-UP AND HAIRMaria Hall

MODELSFrederikke and Jacob J. / Unique

OUTDOOR MODELSChristopher , Emilie, Frederik, Julia, Kamma

Rosa, Kasper, Lennart, Marie Louise, Micha,

Morten, Sally & Yukari.

THANK YOUMonies

HEAD OFFICEWon hundred

Ryesgade 19e, 1st floor2200 Copenhagen N

Denmark

Phone: +45 361 609 [email protected]

STYLES ON PAGE:

02Frederik:

Blazer – Pain

Shirt – Willus

4Frederikke:

Blazer – Crayon

06-07

From left to right

01 - Morten:

Jacket – Carson

Jeans – Stone

Mittens – Camera

02 - Kasper:

Cardigan – Patrick

T-shirt – MickSquare

Trousers – Airen

03 - Christopher:

Jacket – Dakota

Shirt – Peter

Jeans – Dean

04 - Frederik:

Shirt – Willus

Blazer – Pain

Trousers – Jester

05 - Kamma Rosa:

Jacket – Ebba

Shirt – dance

Trousers – Manga

06 - Emilie:

Jacket – Erin

07 - Micha:

Shirt – Elliot

Blazer – Mineral

Trousers – Strict

08 - Yukari:

dress – Rocha

Jacket – sandra

Jeans – Lillian

09 - Sally:

Blazer – Crayon

Hood – Lina

Tank top – Garnet

Leggings – Resta

08Jacket - Ebba

10-11From left to right

01 - Lennart:

Scarf – Strepsil

Jacket – Step

02 - Marie-Louise:

Jacket – Nicky

03 - Frederik:

Hat – Sailor

Cardigan – Andrew

Shirt – Peter

04 - Emilie:

Hat – Silly

Scarf – Meteric

05 - Kamma Rosa:

Jacket – Erin

06 - Micha:

Cardigan – Maxfield

Jacket – Carson

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01 - Emilie:

Jacket – Erin

Shoes – Tula

02 - Micha:

Shirt – Elliot

Blazer – Mineral

Trousers – Strict

Shoes - Walk

03 - Lennart:

Cardigan – Richard

T- shirt –Mick Cirkel

Trousers – Corden

04 - Frederik:

Blazer – Pain

Shirt – Willus

Trouser - Jester

17Jacob:

Jacket - Carsson

Sweater - Neil

18Shoes - Freddie

1901 - Frederik:

Shirt – Alexander

02 - Kamma Rosa:

Shirt – Nana

22Frederik:

Shirt – Willus

Blazer – Pain

Trousers – Jester

Shoes – James

Design philosophy

WON HUNdREd

Appreciation for simplicity and understated design. A search for refined and clean lines transforms a classic wardrobe into a modern history. Inspired by heritage gentleman style and cultural influences from art, nature, music and people makes the minimalistic designs to have an old soul. A sharp eye for detailing and a love for fine qualities add to the heritage feeling off a strong and clean collection.

“ We have a dream of creating clothes that enforces the personality of the person who wears it, as opposed to dictating an invented identity. We want the personality of the user to transcend through Won hundred’s designs. This way every piece becomes unique.”

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