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Womens Apparel Unit 4

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History of womens apparel Womens Apparel

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Clothes made in the home, some homes even producing the raw materials such as cotton. Custom-made-clothing fitted specifically to the wearer

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1910 a blouse and skirt were sewn together to make the first RTW dress Ready to wear clothing made in factories to standardize measurements. 1910 a blouse and skirt were sewn together to make the first RTW dress

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Pret-a-porter (pret-ah-portay) French term for ready to wear.

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Garment District- Seventh Ave. (Fashion Ave.)

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It had a large pool of cheap, immigrant labor. It was located near textile producers in New England and the South It was a port city Garment District Seventh Ave (Fashion Avenue) WHY DID NYC BECOME THE CENTER OF THE GARMENT INDUSTRY?

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Unionization 1900 ILGWU- International Ladies Garment Workers Union 1909-1910 strikes paved the way for collective bargaining 1911 Triangle Shirtwaist Factory Fire -146 killed led to strict building codes and protective labor laws

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FIRE AT THE TRIANGLE FACTORY The Triangle factory, at Greene Street and Washington Place near the New York University law school, made shirtwaists, or womans blouses. The blouse and skirt was the uniform of the truly modern woman. Unlike corsets and hoops, the shirtwaist was practical, and appropriate for the factory.

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The fire occurred at the end of the day on March 25, 1911, as workers were getting ready to leave. Some were primping for dates that evening, others had stopped to chat with friends on their way out. As was customary at Triangles closing time, some doors were locked: Management wanted all the workers to leave by the same exit, so their bags could be checked for stolen goods. Many workers deaths were attributed to these locked doors. In all, 146 people died. Some burned to death, while others jumped to their deaths to escape the flames

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Today 35 hr 5 day work week, paid vacations, health, welfare and pension programs LOOK FOR THE UNION LABEL

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CREATION OF WOMENS APPAREL Developing a line Collection expensive line

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SEASONAL LINES Spring Summer Transitional (Fall I) Fall (Fall II) Resort/ Holiday

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Kate Spade Spring/Summer 2015

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Tori Burch Pre-Fall 2015

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Marc Jacobs Fall/Winter 2014-2015

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Design Concept- Sketch developed on muslin Sample hand- designers assistant, seamstress Design Concept- Sketch developed on muslin Sample hand- designers assistant, seamstress

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Computer Aided Design (CAD) Computer image design

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Producing a line Production begins when a sample pattern is created and presented to retail buyers at manufacturers seasonal shows. Orders are placed or dropped.

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Cutting Graded or Sloped developed from the sample pattern, adjusted to meet dimensional requirements of each size.

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Marker A long piece of paper upon which the pieces of the pattern of a garment in all its sizes are outlined and which is placed on top of many layers of material for cutting purposes.

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The layers of material are placed accurately by a spreader. After pieces are cut, they are bundled Bundling pattern pieced tied into bundles according to their sizes

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Sewing- Most American manufacturers are using off-shore production- the manufacture of American goods in cheap labor foreign countries

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TYPES OF PRODUCERS Manufacturers Apparel Jobbers Contractors https://youtu.be/k6-OhLNAEPY

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Manufacturer performs all the operations required to produce apparel, from buying the fabric to selling and shipping the finished garment. Advantage close quality control can be maintained.

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Apparel Jobbers- handles the designing, the planning, the purchasing, usually the cutting, the selling, and the shipping, but not the sewing operation.

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Contractor is a producer whose sole function is to supply sewing services to industry. It is sometimes called an outside shop.

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MASS PRODUCTION Section work or piece work each sewer sews only a certain section of the garment such as a sleeve or hem.

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QUICK RESPONSE A strategy used by manufacturers to shorten the ordering cycle to compete with foreign imports

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TRADITIONAL BASIC CATEGORIES Outerwear coats, jackets Dresses Sportswear and Separates After- five and evening Suits Bride & Bridesmaid attire Blouses Uniforms & Aprons Maternity

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SIZE RANGES Womens Misses Juniors

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SPECIAL SIZES Petites Large Size Maternity

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PRICE ZONES Designer (highest prices) Bridge Better (medium- high prices) Moderate (medium prices) Budget (lower prices)

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Tommy Hilfiger, Jones New York Designer Bridge Better Levi-Strauss, Jessica Simpson, American Rag, Budget Moderate

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Off-price apparel stores- the selling of brand name and designer label merchandise at lower than normal retail prices. EX: Marshalls, TJ Maxx

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MARKETING OF WOMENS APPAREL Advertising Womens Wear Daily W Vogue, Harpers Bazaar

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Trunk Shows- A form of pre-testing that involves a producers sending a representative to a store with samples and exhibiting those to customers at announced showings.

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Trunk Shows give the designer or manufacturer the opportunity to meet customers in the store and obtain an on- site reaction to the line and promote sales

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Publicity Supply celebrities with cloths Fashion Shows and Press Weeks.