WOMEN’S TREND DIRECTION - s3.amazonaws.com Women's SS19... · sport, fashion, travel and art....
Transcript of WOMEN’S TREND DIRECTION - s3.amazonaws.com Women's SS19... · sport, fashion, travel and art....
FORECAST SS19
We are living in the age of liquid identity. The self is redefined with a strong need for individuality.
Product and places with heart and local charm are becoming more important to us. We seek to support regional artisans and makers whose craft is their livelihood.
The rise of sensory design with emotional impact is connecting us to objects and spaces in an experiential sense.
New Creatives are leading disruptive innovation across all markets focusing on collaboration, hyperculture, and blending data technology with the creative industry.
SPRING | SUMMER 19MACRO TRENDS
NEW LOCAL
As we explore the idea of the New Creative, we think of boundary
pushers, a remix of information, education, and subcultures. This trend is
about discovery, mixing codes, the new status quo, disrupting the
industry, hyperculture, and new media. These new leaders are
provocative, daring, free spirited, non-conformist, art and science
minded. The young generations of today are bringing new life into music,
sport, fashion, travel and art. Hyperculture is a defining trait of the New
Creative often seen through the mix of high and low brow culture, and
fusion of the data and creative fields.
The Rise of Freelance Culture
NEO-NERD
P U R P O S E
EVERYDAY UNIFORM
NEW PROFESSIONAL
ENGINEERED S T Y L E
E N E R G YS M A R T E C O
MACRO TREND
LIFESTYLE TRENDS
FORECAST
S L E E K
Interactive Entertainment
E A S E TECHNOLOGY INFUSED
NEW CREATIVE
SPRING | SUMMER 19MACRO TRENDS | NEW CREATIVE
NEW LOCAL
The urbanization growth that the world is feeling is not necessarily population
growth in large hubs like New York, London, Seoul, and Sao Paolo - it is being
felt in a second wave of cities like Nashville, Austin, Montreal, Medellin, and
Berlin. These smaller, yet ever-so-trendy urban centers, are emerging as
hotspots with surging household wealth, gentrification, and booming real
estate developments. Even with the rising populations of these smaller cities,
the main attraction is local charm. A regional shift is occurring where location
is becoming more relevant than class, like the shared love of a local coffee
shop, movie theatre, or a fourth generation ceramic shop.
Boutique Discovery New Suburbia
A R T I S A N
QUALITY
LOCALLY SOURCED
S I M P L E L U X U R Y
B E T T E R P R O D U C TBASICS
R A W NATURALAUTHENTIC
NEW LOCAL
MACRO TREND
LIFESTYLE TRENDS
FORECAST
SPRING | SUMMER 19MACRO TRENDS | NEW LOCAL
NEW LOCAL
As technology continues to distract us, we develop an increased need to connect
through real human emotions. Self growth, spiritual practices, and personal
exploration of self become a priority as we focus on mindfulness and our
emotional journey. The rise of design with emotional connects us to objects and
spaces on a deeper level than necessity - it is about the experiential sense. We
are starting to grasp that what we experience is only a tiny fraction of our
emotional capacity. The evolution of self relies on us practicing the capacity of
feeling. We have mastered thinking and neglected the realm of feeling. The wide
dimensions of experience lives in our learning to think and feel simultaneously.
Urban Meditation Sensual Women Movement
S E N S U A L I T Y
S O U L F U L
F E M I N I N E
E M O T I O N A L
P A S S I O N
FLUID C A L M I N GH A R M O N Y
MACRO TREND
LIFESTYLE TRENDS
FORECAST
L A Y E R E DL A Y E R E D
EMOTIONALCAPACITY
SPRING | SUMMER 19MACRO TRENDS | EMOTIONAL CAPACITY
NEW LOCAL
We are becoming more fluid with how we define ourselves. The nuanced
concept of identity is influenced by politics, religion, gender, race, history, and
geography. The appearance of the human race continues to evolve with the
increasing trend of interracial partnerships. Society is transitioning from an
empowerment conversation to one of authenticity. Today it’s much more
common for an individual to belong to a variety of ethnic backgrounds, which
is one of the reasons we are traveling more and using DNA testing to look to
our heritage for answers about self-identity.
At home DNA kits help us discover our genetic background stories
ENERGY EVOKING
H E R I T A G E
J O U R N E Y
R O O T S
GOODNESS
EARTHLYSYMBOLIC
MACRO TREND
LIFESTYLE TRENDS
FORECAST
ANCIENT TRADITIONS
Increase in visual language promoting diversity and
inclusivity
P U R I T Y
IDENTITY
SPRING | SUMMER 19MACRO TRENDS | IDENTITY
WOMEN | NARRATIVE | SUMMIT | TAKEAWAYS SPRING | SUMMER 19
Power Tailoring
Clean Lines
Updated Plaids
Sport Leisure
Strong Shoulders
Clean Stripes
Hacked Shirting
Matrix-inspired Graphics
Twists & Knots
Athletic Contrast Trim
VISIONARY
SEASONAL NARRATIVE
RELATED TREND STORIES
WOMEN | NARRATIVE | SUMMIT | BRAND ALIGNMENT SPRING | SUMMER 19
Lacoste | FN PLATFORM (LV)
Current Air | FAME (NY) + WWDMAGIC (LV)
WOMEN | NARRATIVE | SUMMIT | BRAND ALIGNMENT SPRING | SUMMER 19
Sinuous | STITCH @ PROJECT WOMENS (LV)
Berg + Betts | ACCESSORIES THE SHOW (NY)
Melie Bianco | ACCESSORIES THE SHOW (NY) + WWDMAGIC (LV)
WOMEN | NARRATIVE | THE VALLEY | TAKEAWAYS SPRING | SUMMER 19
Suburbia
50s/60s Silhouettes
Cheery Pastels
Kitsch Geometrics
Athleisure
Pleats
The Midi
Sets
Role Reversal Graphics
Mixed Media
VISIONARY
SEASONAL NARRATIVE
RELATED TREND STORIES
WOMEN | NARRATIVE | THE VALLEY | BRAND ALIGNMENT SPRING | SUMMER 19
Mali + Lili | ACCESSORIES THE SHOW (NY)
Pia Rossini | STITCH @ PROJECT WOMENS (LV)
Werner Calcados | FN PLATFORM (LV)
WOMEN | NARRATIVE | THE VALLEY | BRAND ALIGNMENT SPRING | SUMMER 19
Ouigal | FN PLATFORM (LV)
Black Tape | WWDMAGIC (LV)
WOMEN | NARRATIVE | SANTA FE | TAKEAWAYS SPRING | SUMMER 19
Nomadic
Desert Hues
Draped Styling
Natural Materials
Sensual Details
Flowing Dresses + Skirts
Embroidery
Macro Florals
Dye Effects
Fringe
VISIONARY
SEASONAL NARRATIVE
RELATED TREND STORIES
WOMEN | NARRATIVE | SANTA FE | BRAND ALIGNMENT SPRING | SUMMER 19
Avarcas | FN PLATFORM (LV)
Macondo Belts | POOLTRADESHOW (LV)
Vocal | FAME (NY) + WWDMAGIC (LV)
Wild Honey by Honey Punch | FAME (NY) + WWDMAGIC (LV)
WOMEN | NARRATIVE | BODHI | TAKEAWAYS SPRING | SUMMER 19
Spiritual Connection
Exotic Geometrics
Adventure
Crafted Embellishment + Beadwork
Jacquard
Parkas
Bohemian Roots
Mystical Graphics
Wrapped + Draped
Knots
VISIONARY
SEASONAL NARRATIVE
RELATED TREND STORIES
WOMEN | NARRATIVE | BODHI | BRAND ALIGNMENT SPRING | SUMMER 19
Rails | PROJECT WOMENS (NY + LV) Irregular Choice | FN PLATFORM (LV)
Grey Theory Mill | POOLTRADESHOW (LV)