Women With Know How November Issue

8/8/2019 Women With Know How November Issue

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BARDI TOTOStrategistSocialMedia

You bdI o juYou logo

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K L. Dtchy

Mci WiLLiM-BWig

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2/40

2

Dear eaders,

We are now approan e olda season and also

e end of e ear wll be ere before we know .

For me, s s a me also o be ankful for all e

wonderful ns n m lfe.

i s also e me o sar plannn for nex ear.

ar b examnn wa worked for our busness s

ear and wa ddn. to orre wa ddn ask for

elp! ge a menor o elp ou, i was a e Wi even

las mon, w addressed ow o be a menor and

menee, and learned ow suessful busness women

made w avn s n plae.

i am proud o sa, i ave asked someone i know andadmre o be mne, and was onored wen someone

asked me o be ers! i also wan o announe Lesle

Wlson Peare s now an aoun exeuve w

Wo With Kow How. We are ver exed o

ave er as par of our eam!

Lasl, ank ou o all our readers! i am askn ou all

o pu e word ou ow rea a read we are and also

forward e maazne o our frends and busnessassoaes.

have a wonderful tanksvn!

Mm

from the publIsher Mimi Zelman

Start by examiningwhat workedor your businessthis year andwhat didnt


3/40

30

pIoII

Bu

Mar lzabe Murp

26

pofIol

Sp

Maro Lord

contents

FeATuRes

MM 6obn crer

CMMuC 8 Jane nderson

Sp 12 nela Ke

SSuS 16Mz Knad

18

cov Sy

Bard too

35

food

holda nakspraon

DepARTmenTs

pSFCS 24Mare Wllams-Brown

Mk32Karen L. Dors

yupu36 Kmberl hues


4/40

4

ServingCharlotteandCharleston

puBlIsHeR/pResIDenT

Mm L. [email protected]

CReATIve DIReCTOR, GRApHIC DesIGn

PK [email protected]

FeATuRe WRITeR/COpy eDITOR

crsna cassd

DIReCTOR OF WWKH elITe

Maro [email protected]

ACCOunT eXeCuTIveLesle Wlson Peare

COnTRIBuTInG WRITeRs

Mar canandoMar lzabe Murp

Mare Wllams- Brownnobn crer

Jane ndersonof nderson Pc trann

Km huesof 704evens.om

CHARlesTOn

cona Mm Zelman704-491-1207

[email protected]

For more adversn nformaon allMm a 704-491-1207 or emal er a:

[email protected]

copr 2010

cover poorap: b psode Xi udos, LLc

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Great holiday gifts for yourWomen With Know How.


5/40

November 3-7 December 2-6 December 30 - January 2 February 3-6 March 3-6

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AT METROLINA EXPO

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6/40

6

MOREINFO

OIpartnerInc.Coa

Careermanageent

soution

www.coacareer.com(704)849-2500

[email protected]

Being Creative When ItComes To Compensation

management Robyn Crigger, CEO Compass Career Management SolutionsOI Partners Inc.

Wa That eor Ca

Coat Bod

saari

Man emploers are sll oldn a

rope on er salares eer

onnun e freeze on salares or

developn a new, redued salar

sale. i s undersandable sne epubl and busnesses are sll t

spendn mone.

however, as an emploer,

provdn some valued

benes an elp

o rean our

ood emploees.

Unforunael, ourless-produve,

movaed emploees

end o sa.

Wen emploers are alkn o job

sear anddaes, e are dsovern

a e anddaes are onerned

abou e lower salar ranes, espeall

f e ave ood experene and sklls

o offer. o ow do emploers and ood

emploees ome o erms w s

lower salar prae?

Bridgig th ga

s i old one uman resouresmanaer reenl, ompanes need

o e reave n elpn o brde

e dfferene n prevous pa sales

ompared o urren pa sales. Man

small busnesses a need o nrease

er usomer bases an be ood

ares for jon benes.

Companies needto get creative in

helpingto bridge thedierence in previouspay scales compared to

current pay scales.


7/40

For nsane, an emploer, wo was

seekn oer was o ompensae

s/er emploees, bul a relaonsp

w a dr leaner busness. te

dr leaner offered o ve ese

emploees a small dsoun and even

ome o e busness on an areed

sedule o pk up and drop off

er emploees dr leann. tswas a ne bene for e emploees,

and elped e dr leaner o

nrease busness. wn-wn for bo

ompanes D emploees.

noer ompan s avn er

emploees ars wased ever oer

week as a perk. ta ompan asked

a ar waser o ome o er falever oer week and was e ars

for a eaper rae. te os o e

emploer s e use of er waer, and

e emploees reeve a less expensve

ar was wle workn. ne and

unque bene o ose emploees.

tere are man oer reave

deas. ne ar salon offered arudsouns o a nearb ompans

emploees. two dollar off ea ar

u! Meanwle, brou a rea

nrease n busness for e ar salon.

Cratig a wi-wi itatio

if emploers seek ou perks a

mos emploees would use and value,

an denel be a wn-wn suaon.

mploers are enouraed o sele

benes a an redue e sress

for emploees bus lves. Wa perkswould ou value? Mabe a roer an

m onsder a dsoun proram

for a ompan of a larer number of

emploees. Wa abou a ar repar

fal, wo m ome and pk up

ars needn work? you sould ben

ekn w useful ompanes, wo

ould be a b elp o our emploees.

te more busness ou ould send oa vendor/ompan, e beer e deal

ou an probabl arrane.

mploees sll need a far salar, bu

a leas some of ese deas ma elp

o rean our beer emploees.

www.dwinchesterdesigns.com

[email protected]

704-607-0678

Debbie WinchesterDesignsearth elements jewelry

Employers areencouraged to select

benefts that canreduce the stress or

employees busy lives.

I employers seek out perksthat most employees would useand value, it can defnitely be a

win-win situation.


8/40

8

communIcatIon Janet Anderson, Anderson PC Training

lat oth I xaid

th roc of cratig a

databa i exc. now I

a goig to that it to crat

ab. Grat tiig for ai-ai hoida card. Thi tr i

a arig artic. Wr goig to

wak throgh th roc togthr.

Ad th bt art oc

it do o ha it

for a ftr hoida

card aiig.

you would lke o sendpersonalzed messa-

es durn e oldas.

Bu e proess of wr-

n addresses on envelopes

ma be slown ou down mabe

o e pon of no ben able o wre

e noe a all.

Th agic of mai mrg

Mrosof fe Word as a wonder-

ful feaure alled Mal Mere, w

ombnes pees of nformaon from

a ls-su as Frs ame, Las ame,ddress-w a doumen a would

prn labels. man doumen s re-

aed a onans e plaemen

and odes represenn e pees of

nformaon. ls s en onneed

o s man doumen. ne ese are

reaed, a rd doumen s reaed b

How to CreateAddress Labels..For

Your Holiday Mailingsow you can ge ose cards and leers ou on ime!

MOREINFO

AnderonpCTraining

www.andersonpctraining.com

980.428.2066

Microsot OfceWord has a wonderul

eature calledMail Merge.


9/40

mern e rs wo, makn a dou-

men ou an prn. in our ase, we

wll be prnn labels.

Were on o use Mal Mere wzard,w s avalable n bo Word 2003

and 2007.

Frs, bu our labels. ver brand s

probabl e eases ones o use w

Word. te number on e fron of e

label ou bu s e number ou use

o oose e Word emplae used for

our labels. Word smpl formas ourdoumen o spae our nformaon o

properl prn ou labels.

Cickig or wa

throgh th roc

ow o e proess. i wll use Word

2007 for s example, bu e 2003

verson s smlar.

pen/reae a new blank doumen

n Word. n e MiLig ab, n

e ar Mal Mere roup, lk on

e ar Mal Mere buon. n a

menu, oose sep-b-sep Mal Mere

Wzard. to e r of e sreen a

ask pane wll appear and sep ou

rou. te rs of sx seps asks ou

wa pe of mere ou wan. clkon e rado dal buon nex o labels.

clk on e nex lnk on e boom

o onnue.

te nex sep as wo quesons for

ou. Frs, do ou wan o use e

doumen ou ave n fron of ou or a

brand new one? ne we sared w

a fres doumen, ere s no need

o ane ann ere. Wen ou

oose a label pe, Word wll ane

our laou o ree e labels. clk

on e lnk a sas label opons as loaed n e mddle of e ask

pane. ts wll open a dalo box ask-

n ou Which label ou wan. cane

e pe o ver and en oose

e number a orresponds w e

number on e fron of our labels.

ow ou sould see e rdlnes of e

able reaed a ma our labels.clk nex a e boom o ele

epens. e op of a pane ou

an oose from Use an xsn Ls

(w we ave), Use our ulook con-

as, or reae our new ls on e .

ts las oe reaes a ls n a Word

able. We wan e Use an xsn Ls

beause we ave reaed a ls n xel.

coose e Browse lnk o ell Wordwere e ls s. coose e folder and

name of e le ou named n xel

a onans our ls. if neessar ou

ma need o oose e see name f

ere are mulple sees.

From e dalo box, ou an sor, ler,

First, buy your labels. Averybrand is probably the easiest

ones to use with Word.


10/40

10

modf e ls ow ou need pror o

mern e nfo. an pon ou an

reurn o s ls e ed repens.

coose ex a e boom o rrane

your Labels.

ts s e par were ou are on o ell

Word wa nformaon ou wan on e

labels and were e are o be plaed. if

our ursor s no alread ere, lk n

e rs label.

in e mddle of e ask pane, oose e

ddress Blok lnk. ts wll ben a sor

proess of evaluan f our elds (pees

of nfo) are alkn e same lanuae. to

e r ou wll see a sample of a label.if ou don see e rs name, las name,

sree address, , sae and zp ode as

a sample ma mean a our elds are

no named e same as Words. if ou see

mssn nfo, lk on Ma Felds buon

on e boom r and area. tere ou

an lk on e down arrow for ea eld

o ell Word were e orre nforma-

on s. For example, ou ma ave namede sree address, smpl address. Word

names ddress1. ex o ddress1,

ou would lk on e down arrow and

oose ddress so a e nfo n yU

ls under ddress would be maed w

Clarity Organization Accountability Support

Life is full of foggy roads.We help you find your way

to where you want to go.

TM

Sounds complicated but remembera computer is STUPID!! You haveto tell it everything little thing.


11/40

ddress1 n Word. clk on K buon

we o reurn o e labels. you sould

ave a ode a sas

n e rs label.

yor i charg

ounds omplaed bu remember a

ompuer s tUPiD!! you ave o ell

evern lle n.

We are en ere. fer ou oose ad-

dress blok and ou orreed an errors,

ou need o replae all e oer labels.

ts ells Word o use e same ode nea label, bu ake e nex reord n e

ls. coose Updae ll Labels lnk furer

down n e pane. clk ex o prevew

our labels. te are no ofall mered

e; s s jus a quk peek a ow e

would look.

s pon f ou would lke o ane e

fon, sze or loaon on e label ou anuse e able ools o modf our labels.

clk nex o omplee e mere. in a

pane, i would reommend ou oose d

epen Ls lnk, t Prn. ts wa, e

ls wll mere w our man doumen o

reae a new doumen w e omple-

ed mere. ts doumen an be saved

and prned a an me.

nxt ar it wi b a a

fer ou ave done s, all ou ave

o do for nex ear, s updae our xel

spreadsee w new names and ad-

dresses, open e man doumen a

as e odes n , and re-mere . te

spreadsee s alread aaed. Wen

ou ave nsed s proess, save our

man doumen n a plae were ou wll

remember were s for nex ear.

Vol! you dd . Plae our label sees nour prner and send e mered dou-

men o our prner. you now ave labels

a represen our ls of frends and

faml. ow a ou ave e envelopes

addressed, ou ave tiM o send won-

derful senmens and updaes o em n

our andwrn nsde.

i ope ou are able o elebrae our ol-das w faml and frends.

(704) 849-2500

[email protected]

www.CompassCareer.com

Compass Oers:TALENTMANAGEMENT

Assess your workforce & determine potential leaders.Provide training for growth & leadership opportunities.

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12/40

12

I a word that i raid chag-

ig, thr i othig r

cr ad acrd i th rac-

tic of traditio. Whthr th ar

roa traditio, rigio tradi-

tio or fai traditio.

tnk bak o our ldood. Wans sand ou n our mnd a

reall made an mpa on ou? Wa

radons dd our faml sare a

ou ave onnued? Faml

radons an reae

a lea and bond

beween eneraons

of famles. s famles

ae, some radonsave a enden o

fall b e wasde.

People move on or

e m raer do

somen else. Peraps s

me o renovae some of ose

old radons.

Th gdro tr

heres an example: grown up, we

alwas ravelled o m randparens

ouse on tanksvn and crsmas,

abou an our awa. i was a b deal a

crsmas beause we would ave o

leave all of our new os, pkn onl

n o ake. Wa a problem fora small ld. s we would approa

e drvewa, we were alwas exed

beause we knew e umdrop ree

would ave bloomed. te umdrop

ree was a ree n e fron of m

randparens ouse w some small

skers, jus perfe o old a snle,

small, suar umdrop. te oun

ldren were alwas n awe of e fa

InspIratIonal Angela Key, Premier Resources

Remembering theOld and Creating the New

MOREINFO

preierReource

TheForu@Baantyne

Coon

704.543.9200

Fax:704.543.0029

[email protected]

Familytraditionscan create a legacyand bond between

generations o amilies.


13/40

a s umdrop ree alwas bloomed a

e PFct me.

s one of man randldren, was

mporan o be one of e rs ones oarrve o be able o pk e bes olors.

te crsmas tree was u from er

woods. o a radonal crsmas tree

sape, mnd ou, bu one a was hUg

and ad los of ls and alwas oued

e eln.

maa To cia ro

M poor randfaer would rere o aorner w s ppe and sake s ead

a e mass pandemonum a onnued

rou e da and no e evenn.

Doors slammn, ommodes onsanl

usn, e door ben opened and

losed abou a undred mes, lle

ousns n, men dsussn fooball

wle e women lled ables w

asseroles, veeables, meas, onealedsalads and a speal desser able w

e 20 or so delful onoons. te

l was m Mama tones rolls. e

ad a f wen ame o bakn and

would make abou 200 eas rolls w

were all eaen b e end of e evenn.

s soon as e blessn was sad, usuall

b Unle Jr, and nluded a lo of ears,everone lned up and lled er plaes.

tables se up espeall for e da so

a 50 relaves ould sare n s faml

radon were qukl lled up and o

a lle queer. i was a lle sar o brn

a dae as one would never know wa

one of e unles would ome up w

o embarrass, bu daes were brou

nevereless. if e reurned e nex

ear, was a ood sn.

F aftr th fatigfer e exane of fs and everone

was sll oo full o do ann, ou


14/40

ame e ook ards. Plan ook

was a radon. Wen e kds ouldn

sand san n an loner, or peraps

e aduls ouldn sand e ldren

underfoo an loner, we all eadedousde for e reworks, alwas brou

o us b Unle gar. Bas and bas of

reworks were brou ou and ouped

parens and ldren alke for que a

wle. ne e reworks were one,

nsde everone wen and ou ame e

food aan!!

s i nk bak o our tanksvn and

crsmases were m moer, faer, m

moers ve sblns, er spouses and

ldren lled a small, umble ome n

e ounr, i realze wa ose radons

ave mean o me over e ears and

e wonderful plae akes me bak o.tose memores are sron and ll m

ear. i was a smpler me, r w

radon and e reaon of rue faml

and lea.

Man of e radons a m

randparens reaed ave been followed

for ears alou no one an make eas

rolls lke Mama tone. i realze e maa e brou o our faml rou

er love and onssen n radon,

even n small was.

A ho for chidr

s i fas forward o 2010, we ave los m

randparens and e ouse as sne

been sold and a new ome for ldren

14

I realize what those traditions havemeant to me over the years and thewonderul place it takes me back to.


15/40

as aken s plae. i an onl ope a

s new ome reaed for e are of

ldren n need wll provde for em so

man ns a dd for us and a

peraps a tanksvn or crsmas, e

umdrop ree wll bloom aan.

i ope a as ou remember our

ldood and faml radons a warm

our ear, ou m ake some of ose

and re-reae em for our own faml and

loved ones. in a world were evern

seems o be expensve, rean andsarn our radons are free and e

benes are man. Peraps ou m

wan o buld on old radons or reae

brand new ones. er wa, i beleve a

sron famls sare so man ns and

a radons are a wonderful wa of

esablsn a onneon w our pas,

presen and fuure.

have fun w ours!!

Specializing in

PERSONAL CASH FLOWMANAGEMENT

ANDRETIREMENT INCOME PLANNING

Securities and Investment Advisory services offered through ING Financial Partners, Member SIPCMoney Counts is not a subsidiary of nor controlled by ING Financial Partners

11121 Carmel Commons Blvd., Suite 400Charlotte, NC 28226

Debbie Peterson704.315.5623

[email protected]

SPECIAL OFFER -Six Hours of Consulting

at No FeePROMO CODE: 4FREE

M O N E Y C O U N T S

strategies for the business of l i fe

Traditions are awonderul wayo establishing aconnection with

your past, present

and uture.


16/40

16

MOREINFO

KincaidandAssociates, llC

301MculloughDr.4thFloor

charlotte,nc28262

(866)-435-5971

Independent Contractorsor Employees?

mployers need o know e rules

legal Issues Mitzi Kincaid, Attorney at Law

when startin a

siness, rs,

taxes an ther

aerrk an e intiiatin,

eseiay hen it es

t eyees.

Man small busness owners oose

o re ndependen onraors

nsead of rn par me or full me

emploees o avod pan axes and

ln forms w sae and federal

overnmen. ts s a b rap

for e unwar.

te inernal evenue erve(i) as spe udelnes

on rn onraors versus

emploees o keep busness

owners from avodn pan

paroll axes lke Federal and ae

Unemplomen insurane and oal

eur insurane.

hree fatrs r

cassiyin a e ire

o ow do ou know ow o lassf

a new re as an emploee or

ndependen onraor? te i as

esablsed wen faors busness

owners sould use wen lassfnnew res based on ree aeores:

Cotro: Does e emploer onrol or

ave e r o onrol wa e worker

does and ow e worker does s or

er job?

Fiacia: re e busness aspes

of e workers job onrolled b

e emploer? (ese nlude ns

To classiy a new hireas an independent

contractor or employee,choose employee.


17/40

lke ow and wen e worker s pad,

weer expenses are rembursed and

wo provdes ools/supples, e.) T

of Ratiohi/ bt roidd:

re ere wren onras or emploeepe benes (.e. penson plan,

nsurane, vaaon pa, e.)? Wll

e relaonsp onnue and s e work

performed a ke aspe of e busness?

Busness owners mus we all

faors wen deermnn weer a

worker s an emploee or ndependen

onraor. ome faors ma ndaea e worker s an emploee, wle

oer faors ndae a e worker

s an ndependen onraor. tere s

no ma or se number of faors

a makes e worker an emploee

or an ndependen onraor, and no

one faor sands alone n makn s

deermnaon. lso, faors w are

relevan n one suaon ma no berelevan n anoer. te kes are o look

a e enre relaonsp, onsder e

deree or exen of e r o dre

and onrol, and nall, o doumen

ea of e faors used n omn

up w e deermnaon a e me

of re.

he I deiesPeople su as lawers, onraors,

subonraors and auoneers wo

follow an ndependen rade, busness,

or professon n w e offer er

serves o e publ, are enerall

no emploees. however, weer su

people are emploees or ndependen

onraors depends on e fas as

appled o e i faors n ea ase.

te eneral rule s a an ndvdual

s an ndependen onraor f ou,

e person for wom e serves areperformed, ave e r o onrol

or dre onl e resul of e work

and no e means and meods of

aomplsn e resul.

Busness owners wo lassf an

emploee as an ndependen onraor

and ave no reasonable bass for don

so ma be eld lable for emplomenaxes for a worker and ould be

subje o penales and neres.

cntat a pr

classfn new res s a rk

proess and i would alwas sues

onan a busness aorne wo s

knowledeable n uman resoures and

i worker lassaons. i wouldalso sues ben onservave and

wen ou are n doub abou weer

o lassf a new re as an

ndependen onraor or emploee,

oose emploee.

For more nformaon please vs

www.ir.go

Many small business owners choose tohire independent contractors instead ohiring part time or ull time employeesto avoid paying taxes and fling ormswith state and ederal government


18/40

18

barit:iameia maen


19/40

This Social MediaStrategist Strives to Help

You Ride High on the Internet

faek, itter,

linkeIn...ere a ein

innate ith nstant

tak at sia eia an

h e nee t et in the ae.

nter bari t, a an

h is assinate at sia

eia. he reenty ae a

the ay r sn, rizna,t tak t the wen with Kn

ite netrkin r.

Bard ould bes be desrbed as a

self-made woman. es also someone

wo as no problem vn er opnon

abou er passon. as too, if oure

no usn soal meda effevel,

oure pun our busness bend ee ball.

t her athers knee

too was born n Dallas, texas, bu due o

er parens dvore, rew up n hawa.

e vsed texas frequenl o spend me

w er faer wo was n e armen

ndusr. e remembers er faer

akn er o work w m were se

would wa m selln and presenn.

e beleves a was s exposure o

e world of busness a made er wan

o work for erself someda.

e reouns a n sool

se ddn wan o be a eerleaderor on e drll eam, or Mss

Popular. insead se joned Dc,

a sool oranzaon for kds

neresed n marken, busness and

enrepreneursp. e would o o

sool unl noon, and en o o a job

e res of e da. as too, te

enrepreneural spr was n m blood

and n m soul.

lou se loved marken, lfe led

too down a dfferen pa. e suded

nursn and worked n a professon

for 15 ears. bou a ear afer se

beame a nurse, e door se worked

for appened o sow er ow o send

by Mimi Zelman


20/40

20

20

an emal o er former usband n

german usn L (mera nlne.)

as too, i remember workn a

da and all i ould nk abou was

en ome and en on s n

alled L and learnn abou . e

was nrued a se ould emalsomeone and e ould emal er

bak mmedael.

siness is rn

ree olok e ver nex mornn

se awoke and drew up a er for a

marken ompan. e loved elpn

people as a nurse, bu se also wanedo reae er own busness. ordn

o too, er new enerprse was an

overn suess. e deded o sa

n nursn wle runnn er ofne

marken busness, bu several ears

laer ns aned.

in 2007, too dsovered you tube, and

er ofne ompan wen onlne. eadms a a e me se was sared

of enolo. realor frend of ers

old er a e was en a rea

deal of busness from you tube. he

explaned a ad o do w vdeos

onlne. rs too was skepal. ten

e frend allened er. he sad a

f se dd a vdeo for r das se

would see wa would appen, bu ebe er a se ouldn do .

f ourse, i love a allene, sas

too, so se reaed somen alled

M or Marken on you tube

were se alked abou wo se was,

abou ben born n Dallas, a se

ad lved n hawa, a se was a

nurse, e. too sas, People sardenfn w ou wen ou sar

alkn abou ourself, and e waned

o e o know me more. ordn

o too, er rs you tube annel ad

over 950,000 vews. Due o a personal

rumsane, sas too, i ad o ake

down, bu was ver powerful.

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21/40

h nt te

i was a s pon a too deded

o leave e nursn professon and

beome a full me onlne soal meda

sraes. ne a me se asdeveloped somen se alls te

oal Meda Pro sem. too, no

one o mne words, explans drel

w se sared e ssem. i o so

sk of people elln people wa o do

and no sown em ow o do .

too sas er ssem sows em ow.

her oal Meda Pro sem, explanstoo, onsss of ree DVDs n w

se sows ou, sep-b-sep, ow o

ulze soal meda. tere s also a

40-pae ude nluded a explans

wa soal meda s, w ou need for

our busness and ow our busness

an bene from soal meda. in e

bak of e ude, ere s an area

alled te oadmap o oal Medafor our busness. too desrbes as

a busness plan were people an wre

down nformaon abou er busness

o elp em see ow soal meda an

elp er ompan. in addon, too

ondus weekl webnars a provde

ps on soal meda.

as too, i old someone, if oure

no on faebook oure no n busness,

w sounds ver ars, and n fa,

somebod o upse w me for san

a. Bu e pon im rn o makes o sa hello! Wake up! op wasn

our mone on prn, sop wasn our

mone on bllboards.

ix the I ant hrase

too alks abou ow se wans o

empower women enrepreneurs. e

sresses ow mporan s o ake e i

an ou of our voabular. e sees alo of women afrad o learn abou soal

meda. is beause a lo of us were

rased a s s a mans world and a

men were supposed o be suessful

and no women n er busnesses. Bu

ns are ann, sas too. Women

are san, how dare ou ell us a we

an do somen!

For too, e ake awa er lens

e n usn soal meda s wa sall abou. ne of er lens ere n

carloe, James Wemann, owner of

lver Fox Lmos, as seen drama

anes n s busness n jus a sor

me. too s pleased a ns are

on well. We are onl wo mons

no s, and es been sold ou ever

I told someone, I youre not onacebookyoure not in business,

which sounds very harsh.

Hello! Wake up! Stopwasting your moneyon

print, stop wasting yourmoney on billboards.


22/40

22

weekend sne we sared on faebook.

hs busness urned around 360 derees.

teres anoer reason too s exed

abou vsn carloe. e admsa se loves c. e as

even done e ard Pe Drvn

xperene and enjoed ever mnue

of . Desrbn erself as a free spr,

se menons a se as also one

skdvn and beleves a f ou an

jump ou of a plane a 13,000 fee, ou

an do jus abou ann!

Despe er love for soal meda,toos lfe learl eners around er

wo sons, 12 and 16. i asn been

eas ben a snle mom runnn er

own busness. e sas ses been

offered man opporunes for speakn

enaemens and as ad o urn

em down beause of er kds. Bu

se doesn le a boer er. e

knows ere wll be me for a laer.i ave e wo bes kds n e world.

te nspre me. nd looks lke se

nspres em, oo. her older son sas

a e wans o run s own busness

someda, jus lke s mom does, and

e doesn wan o ave o work for

anone else.

Its a t y

if ou know lle or non abou e

inerne, toos vdeos and webnars

an be elpful n en ou sared.

too auons, owever, a i anprovde e ools, bu people ave o

make e oe wa e do w

. if ou e ou ere and do ,

wll appen, bu f ou don do ,

nons on o appen. Bu ou jus

an ve a da. is abou buldn

relaonsps. e sas a some

people nk e are on o e

r quk, and ou se sas aspossble, s all n e wa ou do ,

and ow ou do .

toos oal s smple. e sas se wans

o e our busness ou ere lke a ood

sore umb. ome people don nk i

ave a lfe, se sas, laun, bu i love

wa i do. im ver ver passonae abou

elpn oer busnesses.

her srones

adve o ose

jus sarn ou

n soal meda

s o no be

afrad. aes

too, Don

omplan, aeres an

eonom problem.

Do somen abou .

you know, e ou ere; don be afrad.

Beause people need ou, e need o

see our busness and ear wa ou

ave o sa.

Dont complain, that theresan economy problem. Do

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520-867-2530

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23/40

But I do know where to east. When Im hungry, theres

no doubt that I will nd ood. You can just bet I didntprepare it.

In like manner, those o us who have an insatiable

hunger to grow in character and vision cant do it alone.

We need help in cooking up the characteristics we desire.

Do you want to become a better leader, ace adversity

with more grace, or improve your listening skills? I

know where theres a east! Amazing people with asmorgasbord o skills are within your view at this very

moment. Dont miss the savory treasures to be discovered

in the people you pass by each day.

Make time this month to read an inspiring

autobiography. Flip through the pages o this magazine

with new eyes. Theres a bounty to be had!

The holiday season guarantees traditional meals willabound, but to enjoy a east o a diferent sort, make

yoursel ully aware o the delectable oferings just within

your reach.

Bon Appetite!

Feast o a

Diferent Sort

Kim Jackson, Chie Creative

Ofcer o KIMmunicator, LLC,

enjoys weaving words in to

inventive presentations or

diverse audiences. Contact her

at [email protected]

www.kimmunicator.com

Those who know me well will agree: I am culinarily impaired.

Translation: I cant cook. In act, all I can make withsuccess is microwave popcorn and reservations.


24/40

24

personal forecast Marcie Williams-Browning

November is theTime or Empowermentand Sel-Mastery

MOREINFO

ChryaliHynoiCenter

www.mindBodysiritBiz.com803.493.033

2

Or th coig ar I wi

har with o ara of

foc for ach oth. A

o crat or a for cc ad

work that a th ggtio wi

gi o a car foc for th oth.

Wre down our oals, dreams and as-

praons and look a em ofen. Wrn

em down brns em no e psal

world and makes em anble

and real. s ou onsder

areas o fous our aen-

on s mon be sure

o look a ea area

from our menal andemoonal sae, our

psal well-ben, our

sprual needs as well as

our nanal ones.

te olor for e mon of ovember

s orane and e eme s i am em-

powered o ane m world. i s e

me o look o e fuure w posve

ous and objeve ees. ome of

e areas o onsder are lsed below.

te bes da n ovember o wre

down our desres and wses s e

5. ts s e da of e new moonw s onsdered e maal da for

wses o be expressed.

eowrt

ovember s e me o onor e se-

res of oers. i s also e bes me

o be n omplee awareness of e

needs and moves of oers. ts s e

me for polal benes n e work-plae and our naon. Use our power n

onsruve, eal was. llow our

arsma o sne.

Chag

ts mon s all abou ransforma-

on. ts s an deal me o elmnae


25/40

old baae and norporae ane.

esore and renew rou our rans-

formaon and ane. in e proess

of ransformaon, forveness s on of

e ke aons o nlude.

Crii ski

ts s e me o ake rsks n order o

an power. Manae our ompulsons

and obsessons s mon b vn

em and ex pon or e losure

needed o move beond em. you wll

feel nense neraons s mon as

ea of us moves rou ransforma-on and ane. you ma nd ou

wan o lve on e ede a lle o

w .

sf-matr

you ma nd man examples of ood

versus evl s mon. Fnd sren

n ane and use self-dsplne o

maser s me of ane. your depof araer and ommmen o self

wll see ou rou e ener

s mon.

Bodig

ts mon s abou nmae relaon-

sps and soul maes. you ma nd

ourself drawn o deep emoonal on-

neons. bsorpon ma also nd swa no our lfe a s me. Look for

valdaon from oers and e opporu-

n o reproae.

Fiacia partrhi

ts s e me o make anes on

loans, axes, debs or rans. ts s

also a rea me o revew wlls or

neranes as well as onras or

busness opporunes.

mi of powr

vod e emoons of revene, jealous,

ul and suspon. Be auous of ars

judmens, desruve ures and powersrules. Move qukl rou old s-

sues of abandonmen.

s ou reae and work our plan s

mon ake a look a ourself w

objeve ees and nlude ose areas

were ou need some work and el-

ebrae e areas were ou ave done

well. Lfe s a journe and one we aremean o learn and ea from. ver

snle experene we ave we are learn-

n rou and ean from. Learn

well and lve n jo!

November afrmation:I powerully create my world.


26/40

26

e s at hat rht

y t chartte?carloe beame ome for me

n Ma 1993. i ook a ane on a a-

reer opporun o reloae from e

Md-Wes and afer m rs vs ere i

was sold!

what y ike est

at iin an rkin

in the Qeen city?Probabl e endless sunsne and e

delous barbeue!! ddonall, e

people ere are so warm and ena-

n. carloe s a dverse w

rea people and endless busness

opporunes! te self as rown

mmensel n e 17 ears i ave

resded ere and i feel forunae o be

able o parpae and lve n su aproressve .

Yr siness, ak fsin

sns ery ttin-ee. e

s at hat kin series

it ries.

talk Fuson s absoluel amazn! i

professIonal spotlIght by Kim Hughes

Margo Lord


27/40


28/40

28

er das are no loner somen se

an parpae n and s ome pre-

ard. i brns a wole new meann

o e word movaon!

I y ha t ie aie

t a an entrerener h

as st startin t,

it e?

Buldn a suessful busness s abou

buldn relaonsps w oer people.

i doesn appen overn and akes

perseverane, fous and deermnaon.

People do busness w ou beausee rus ou, and ben enune n

our effors and dal rean ou w

a vn ear wll open doors for rea

suess. Be onssen, follow a srae-

plan and nd a menor, or parner

o keep ourself aounable. tere

s rea value n sarn our busness

srens and weaknesses w some-

one wo as alread raveled e roadou are on!

I y sna yr ners

an e anythin y ante t

e, hat y e?

i am onesl no sure a i would snap

m ners and ane me. ven ou

we all ommen and dream abou ben

someone or somen dfferen, would

we? Lke mos folks, i seek o onnu-

all mprove, bu i am pre app n

m own skn. We are all unque and

ndvdual reaures for a reason. i avebeen blessed w m own speal fs

and im no sure i would ve up s

amazn journe i ave experened o

be someone or somen else. i jus

ma no be a ood !

when yre nt rkin har at

yr siness an in the i-

in thins that y , hat y t nin?

ased b enrepreneural and ars

parens i ave a sron reave ene.

im ver app don a new desn

proje, workn w olor and pan

and expermenn o brn somen

dull bak o lfe! i am pre mu a

pors Junke espeall fooball, yes

i do wa fooball -te Bukees arem eam! i bleed sarle and re. M

ldren ave all been alees, and so

naurall e spors world as been a

rea par of our lves. lso, i love o

plan owers and d n e dr; i refer

o as erap. i enjo e eare,

and mos musal venues, and sarn

We are all veryortunate tobe on this planet and I think

sometimes we lose sighto what is really important.

We are all uniqueand individual creatures

or a reason. I have

been blessed with myown special gits


29/40

me w m preous 14 mon old

rand bab!

I y ne thin t

hane the ay ee ereiethe r, hat that e?

We are all ver forunae o be on s

plane and i nk somemes we lose s

of wa s reall mporan. ur ulook

deermnes e uome of mos ns

and f we ould all ake a few momens

ea da o be raeful for wa we ave

and e relaonsps we ave formed, our

perepon of ow rul forunae we arewould ome o l. graude s empower-

n! i makes our world a beer plae.

where y see

yrse an yr

siness e years

r n?

in ve ears i plan onresdn bea-sde

w e sal ar, and

wan m faml pla n e

sand. i an do m busness from an-

were anks o talk Fuson, and wll

provde me e opporun o do jus

a. tenolo drves man ns

n our world, espeall busness and i

beleve a m busness wll onnueo prosper and provde man row

opporunes n e omn ears.

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30/40

30

relatIonshIps Mary Elizabeth Murphy, Managing Director of S.T.A.R. Resources

Dar mar eizabth I jttrd 50, ad ha ot

awa aitaid th

hathit of dit. A a birthda

rt to f, I dcidd to

tick to a hath a of atig

ad xrci that I odd

aftr a dar frid.

M problem s a i don seem oave e dsplne o sk o . rea

example: m frend drnks wea rass

jue, w s ver ood and eal.

e poured me a lass e oer

da a m ouse, and e r-

mae on m fae mus ave

been ruesome, beause

m usband mmedael

sad, Well? Was wor? how do i t m

prores, Mar lzabe?

how do i onvne mself a

s wor ?

inerey,

frstrate in fitness

Dear Frusraed,

s we move rou lfe, ea of us

needs o t our prores for an

one of a number of reasons. n,

eal onerns, anes n eonom

rumsane, e br, raduaon,

eduaon and marrae of a ld are

jus a few examples. nd oure r:

s dful o jusf ese aneso ourselves wen we are so used o a

roune se of prores.

is wor ? tas probabl one of

e mos smpls, msleadn and

ofen-used prases n e lanuae and

answers s own queson smpl b

posn . in fa, e queson ma no

ave even been n our ead before ouwere asked. Bu nk abou wa our

usband asked ou n e ken. Was

wor ? Dd e momenar dspleasure

ou fel a drnkn wea rass jue

ouwe s poenal eal benes?

is e exra ardovasular endurane

wor e s n our sde from run-

Priorities Button

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31/40

nn wo mles? Wa e was reall

askn ou was, is a eal ane n

lfesle wor e momenar dsomfor

a ane auses ou?

ts s a rea opporun o use e

four sep n e t proess: m-

paszn our core Values. Make a ls

of e new prores ou aspre o keep.

teres no need o ls em n order

of mporane; smpl wre down all of

e reasons ou wan o adap our new

lfesle beer overall eal, loner

lfe, prevenn ear dsease, renewedsense of well-ben, er ener, be-

er sleep, e. ten, besde ea

of ese new prores, make a ls of

drawbaks and oss assoaed w

er mplemenaon.

Look from one olumn o anoer. W

ems orrespond o our ore values?

W of em seem o alen or are for-

en o ou? if ou are able o make ese

deermnaons, ou wll o a lon wa o-

wards ann our lfesle for e be-

er wou ompromsn wo ou are as

a person. nd en, es, ever deson

ou make wll ave been wor .Unl nex me i reman

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32/40

32

marKetIng Karen L. Dortschy, Sandbox Solutions

so What i a Brad? What do

th foowig roduct ha

i coo -- Kx, Coca-

Coa, Bad-Aid, Q-Ti, scotch Ta

ad Goog? your right! Th ar

a rgitrd brad a that

ha bco oou with th

actua roduct. ma I a ha

a Kx? Do ou ha a Bad-Aid for ar cut?

ll ese produs also ave

Brand qu, w nludes

usomer awareness, fa-

mlar, loal and pref-

erene. Wa exal s a

Brand? Wkpeda desrbes

a brand as a smbolembodmen of all e nforma-

on onneed o a produ o

reae a feeln and expeaon abou

a ompan. a wa?

uall, a Brand s e meann bend

e name, bend e loo and bend

e produs. ke s a Brand. o are

pple, e gap and e ew york yan-

kees. in e ase of pple, e are no

jus a ompuer manufaurer. Mos

onsumers see pple as a ompan

a promoes nnovaon, ndvdualsm

and reav. tas er Brand.

Brand s also e onssen ornonssen of ow emploees

answer e pones, e snaures on

everones emals, and even e wa

a ou and oers n our ompan

nrodue ourselves and our bus-

ness o a poenal len or e person

bend ou on lne a e sore.

your proa Brad iyour Bui Brad

For small busness owners and enrepre-

neurs, our Personal Brand s drel ed

o our Busness Brand. ta means ou

need o presen ourself onssenl and

redbl n evern ou do, n ever

ou pon w a len. you sould

Your Brand isNot Just Your Logo

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on

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box.com


33/40

be alwas a-e-read o professonall

presen our busness ard, even f oure

n e arden ener on e weekend and

loadn our vele w mul. you are

our Busness Brand and our BusnessBrand s you.

start With a Coig

Coa na

Les o bak o e foundaon of our

ompans brandn our ompan

name and e loo. you need o reae a

ompelln, memorable and relevan om-

pan name. consder ese:dgehink for a sales rann ompan.

Consistentresults for a bookkeep-

n and aounn rm. tese are real

examples of small busnesses a were

reenl renamed o beer ree er

unqueness and produs.

rea ompan name doesn ome eas-

l. you need o make sure ou do exen-sve resear o ensure a our ompan

name s ndeed ompelln, memorable,

and relevan o our poenal lensand

mos mporanl, avalable leall.

Do a Rat,

morab Tagi

noer ke omponen of our Brand

s a alne. tnk abou wa makes aalne ompelln and relevan nk

of ones lke te eal tn, Bul

Ford tou or We brn ood ns

o lfe. you wan o reae bo a

onve and emoonal (brans and ear)

response wen e usomer ears or

sees our alne.

esear sows a a e end of a full

ear of onssen adversn and mes-

san, e usomer s jus bennn o

beome aware of e lnk beween e

alne and e ompan represens.

o oose a alne a ou an lve

w for a lon me, and en use on-ssenl n all ommunaons.

A brand is the meaningbehind the name, behind thelogo and behind the products.


34/40

34

Crat a strog logo

ne ou ave e foundaon of our

Brand--a rea ompan name and

alne-- ou need o reae a loo a

ses e one, mae and vsual fous forour busness and wa sands for.

sron loo an reae a posve mae

for our busness and ommunae s

msson or values. ood loo s also

easl readable and efen n ow

prns on paper, sns, srs or seen

on a ompuer sreen. powerful loo

s smple and unomplaed w fewolors. tnk ke, gap and BMWea

are jus one olor. Fnall, a sron loo

needs o work n andem w e alne;

e sner of e pefae and plae-

men of e alne s rual o e loo.

how do ou, as an enrepreneur or

small busness owner, suessfull

reae all s for our Brand, sne

ou probabl don ave e marken

bude of coa-cola or pple? tereare man was; parnern w a small

marken rm a as experse and

experene n brandn and den,

or workn w onlne resoures a

reae busness loos, or onan

e rap ars deparmen a a lo-

al ommun ollee, and offern a

prze or small solarsp o e wnnn

suden of a ompan name, loo and/or alne.

Buid Brad equit Through

e mor Coitc

an, onssen s e ke word wen

omes o mporan ommunaons

lke an nfo spee, e 30-seond mn-

spee a ou use o nrodue our-

self a meens or neworkn evensor o e nebor a e ommun

lubouse. emember, ou are our

busness brand and e ompan brand

s ou. o alwas be sure a everone

n our busness, nludn our spouse

or snan oer wo ma ell oers

abou our busness, speaks onssen-

l abou our ompan.

er ommunaons a need oave onssen n look, feel, and de-

sn nlude dal broures, busness

ards, noe ards, vele raps,

srs, sns and even e name bades

ou use for neworkn evens.

Coitc i Kig

ad Qu too!

conssen s ke o Brand qu.Wen oure onssen, a means

powerful ommunaons, w resuls

n efen aross all our ou pons

w usomers, w means os sav-

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a. ow o rab a cokeum, a soda,

and e sared n buldn our Brand!

A strong logo can create

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its mission or values.

Consistency is thekey wordwhen it

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35/40

Open ouses and poluks and snds

o m! From e bennn of e

olda season r rou e ew

year, seems ere are endless reasons o

ndule n r and deaden foods. Wle all

ases ood on down, an brn some ulalon w e sre pans.

mar snakn s one wa o elp omba e

pal olda bne le. Keepn eal and

umm opons on and makes eas o sasf

our uner durn e da and elp keep ou

from overean rouou e olda season.

te Laun cow onlne ommun ame upw a bun of munable snak deas a elp

w olda snakspraon rouou e olda

season. here are ve of er favores:

Mn Babbel (an avor) and almonds

pple and peanu buer

on-fa greek our and berres

Mn Babbel (an avor) and an apple

Bab arros and ummus

From s wax wrapper a keeps fres and

poron-onrolled, o e smoo, mld ase,

Mn Babbel eeses are a delfull

sasfn snak opon. W no aral avors

or preservaves, e are also a ood soure of

alum and proen.

ianaksiratin

yWen ou do ead ou o elebrae, ere are some

for ow o keep a andle on our par appee:

sack bfor ou go: have a proen-r snak,

su as a andful of nus, plan our w fru, or a

few rakers w Mn Babbel. Proen elps keep o

sased wle vn ou ener o dane jus a lle

b loner.

vg out whi our thr: insead of eadnsra for e desser bar or loadn up on e as-

serole, ead for e vee ra. Munn on eal

veeables rs ves our bod some mu needed

nurens and elps redue e empaon o p ou

on pasres.

Thik a: if oure a a buffe, ake e smalles

plae avalable. People end o ea waevers on er

plae so f ou ave a b plae, oull ea more. Fll

a small plae (or even a napkn) w ealer sele-ons elps onrol our porons wle len ou fee

lke oure avn a feas.

ge more snakspraon and jon e onlne

ommun a www.elaunow.om.


36/40

36

36

Young entrepreneur Kimberly Hughes

Business Networking= Waste o Timetis nrepreneur has had noug of Me, Me, Me!

Igot or atttio didt I? I

a goig to adit it; I ha

bco a bi tworkig

ob. If I watd bi card,

I wod go to a oca owd

rtarat or coff ho ad ick

card ft arod b o to

root thir bi.

why etrkin is bakiste

eenl, i wen o vs a new

neworkn oranzaon and

e aendees were ven an

nonspuous es b

me and uess wa?

verone faled.

i lef sad neworkn

even w abou 30

busness ards and

pamples. te were

passed around lke wldre

wou a are of wo dd or

ddn e e maeral. i souldn sa

mu; i followed su o be objeve n

m es. fer reurnn o m ofe,

ose sak of busness ards and

pamples saed on m desk for 6

das 6 busness das. i waed for

someone o rea ou o me and uess

wa? o one dd o ne o mee

ous, les rab offees, or no lesonne furers.

n e seven da, i wroe ea

person a personal emal san

was ne o mee em, remndn

em of m serves and wa i do,

and asked ow i an elp em - wo

MOREINF

O

704events

www.704e

vents.com

704.281.44

82

kim@704eve

nts.com

I waited or someoneto reach out to meand guess what?No one did


37/40

e need o know, wa e are

lookn for n busness, and wa a

spe example of a rea len s for

em. e dae i wre s (roul

ree weeks afer e even), i reevedwo reples: rea onneon w

one and an emal from anoer wo

noed e were oo bus o onne

w me.

Its t ein

i souldn bus on neworkn; i

am e presden of a neworkn

oranzaon (cLt - carloeLeadersp team) bu e one n i

sress o m members s o onne

w ea oer and see ow we an

elp ea oer, reardless of ow

dfferen our busnesses are from

ea oer. Proudl, cLt, a roup of 12

ore members, ave passed over 200

leads n e las few mons and ave

losed over $35,000 n losed nome.

o busness icM. W are we

suessful? i drve ome m pon of

vew of lookn a fellow members

as an exended sales fore: duae,

onne, and reae a relaonsp

w ose around ou abou our

oals, deals, and busness praes- trou ose relaonsps, our

overae wll be a more expansve

and lear.

few ears bak, i was a member

of ree neworkn oranzaons,

mnus m own, and wn a ear, i

dropped ou of all of em. W? i

o beond sk and red of people

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38/40

38

rn o sell er produs o me. yes,

i do undersand a s e pon of

neworkn - o row our busness, bu

sn more onduve o reae and

rean sron relaonsps w severalbusness professonals a ou an

vew as referral parners, raer an

o fous on selln o one person? if

we jus bou and sold ea oer,

we would be broke and know no one

ousde of ourselves.

art bsiness etrkin 101

i am a omplee relaonsp person.i rve on rus and elpn people

and s no rare for me o mee w

someone and before i even menon

wa i do, a i am andn ou name

afer name for people o ona o

row er busness. W? Beause

s no alwas abou me and i wan

o be e person a people look

o wen e need eal busnessprofessonals o work w. i akes

me a wle o an rus n referrn

someone and wen one ans a

rus, our ona nformaon wll be

passed lke dses on tanksvn.

i nk as busness professonals

we need o sop s me, me, me

menal and work oeer. i don

lke o be sold i lke o bu. i wan

o feel omforable workn wsomeone; i wan o ener wllnl no

a relaonsp. i wan o be a ravn

fan and no uled or pused no a

deson. Do ou nk i am on o

refer someone wo s pus and snle-

mnded? ever. BUt, i am on o

refer ou someone wo s loal, akes

e me o know me, sows neres

n m busness, works o elp mebeome as suessful as e see uno

emselves, and above and beond

all, someone a sowases eal,

sron, and rue busness praes.

Int tin

o, les sar ere. if ou are wlln o

ake me ou of our da o nework

and e a on of ards D somenw em. conne w e people

ou mee. ven f ou thiK a e

wll do non for ou; ou wll be

soked. how lon does ake o make

a quk all o someone ou me and

nve em o ave offee? eonds.

is a few seonds wor makn a sale

Give someoneenough leads, enough

connections, or enoughpositive remarks.


39/40

or bennn a relaonsp a ould

lead ou o a mulude of sales? i would

surel ope so.

Don ave me o mee w everone?gos, wo does! Wa abou an emal?

Le e ona know ou enjoed

meen w em; remnd em of

wo ou and wa ou do, and see

wa ou an do for em. yes, em.

i s lke e wdel known Bi erm,

gvers gan gve someone enou

leads, enou onneons, or enou

posve remarks and e wll o ouof er wa o do e same for ou.

carloe, mu less mos es, s

all abou wo ou know. Las me i

eked, ben well onneed does no

onsue oldn a busness ard a

sas someones name, pone number,

and emal address.

Les make a sand Women W Know

how lle more W and less allabou me.

When one gains that trust,your contact inormation will be

passed like dishes on Thanksgiving.


40/40

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