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ARIEL : TARGETING +25 YEARS WOMEN ON YOUTUBE

HOW TO INCREASE THE REACH OF YOUR INFLUENCER CAMPAIGN ?

SITUATION TARGETING WOMEN UP 25 YEARS ON YOUTUBE

CHALLENGEINCREASE THE REACH ON YOUR TARGET AUDIENCE

Target audience of the application

Organic reach

InfluencerAudience

SOLUTION 1 FIND CHAINS WHERE THE HEARING BEST CORRESPONDS TO YOUR TARGET HEARING

11:50

147KEST. VIEWS 60

DAYS

Proximity of the influencer to the audience of the brand

ANDREA COMPTON

Target age : +25 yearsGender : womenTarget interest : family, household routine, cooking...

Brand Content only

Brand Content + amplification

100K budget 100K budget

12 YouTubers 10 YouTubers

1M guaranteed views

1,3M guaranteed views

226K core target views

650K core target views

2:50 WT 2:55 WT

SOLUTION 2GO FURTHER THAN ORGANIC BY PUSHING TEASER ENGAGING THROUGH ADWORDS

1

2

3

BRANDED CONTENT VIDEO

TEASER30 sec - 1 min

AMPLIFICATIONREMARKETING & EMPLACEMENTS

WIZDEO ANALYTICS HELPS YOU TO : FIND THE MOST RELEVANT INFLUENCER

1 2 3

MOBILE APP

Target age : +25 yearsGender : woman

Target interests : family, household routine, cooking...

Andrea ComptonMATCHS ! RELEVANT INFLUENCEURS

n°1 n°2

Method approved by the YouTube Measurement Program

1

WIZDEO ANALYTICS HELPS YOU TO : IDENTIFY THE MOST RELEVANT LOCATIONS FOR YOUR AMPLIFICATION CAMPAIGN

1 2 3

YOUR INFLUENCEUR RELEVANT EMPLACEMENTSsorted by audience proximity

YOUR ADWORDS CAMPAIGN

Method approved by the YouTube Measurement Program

11 2 3 4

RESULTS CPV ON TARGETED VIEWS (+25 YEARS WOMEN) IS 4 TIMES LOWER WITH AMPLIFICATION

VIEWS WATCHTIME

2,1M 226K 2m50s 4,6%

+424K+424K 2m55s 10,5%

+ AMPLIFICATION

ORGANIC

50%

55%

WATCHTIME %VIEWS ON

TARGET

Example of BC video made

GOAL : reach and activate the woman’s target over 25

10BC videos

created and published on influencers' YouTube

channels

650 000views on the

demographic target core

1 300 000 views guarantees on 60 days (goal) + 800 000 free views at 60 days

2 100 000 views reached on 60 days (on the 10 videos)

2:55 min average viewing timeThat's more than 50% of the duration of the video

ARIEL CAMPAIGN : REACH ON THE HEART OF TARGET : SPANISH WOMAN +25 YEARS

40commitment

(likes, comments, shares/ 1000 views)

EAGER TO START YOUR NEXT INFLUENCER CAMPAIGN ?

FIND YOUR INFLUENCER HERE

AMPLIFY YOUR INFLUENCER CAMPAIGN HERE