LAUNCH April 26, 2016

WELCOME FROM OUR HOST

Chris Dalton CEO

CloudCraze

Ernst & Young Entrepreneur of the Year

Sold Acquity Group to Accenture in 2013

Supported multiple Women’s Initiative over the years: The

Power of X, The Digital You, Breaking Glass, The Girl Scout

Netiquette Badge, + Women of Influence Honoree Luncheon

FOUNDER

Kelly Stickel Founder + CEO

Remodista

Chairwoman of Women Influence Chicago

Member of the ITA IoT Council

Launched Women to Watch in Retail Disruption 2016

Honored as a one of Business Journal’s Woman of Influence

MISSION An organization that operates, as an umbrella, to cultivate women executive leaders in

enterprise, start-up and not-for-profit technology organizations, a goal to connect

community and increase female leadership at the top; C-Suite, President, GM, CEO,

and Public Advisory Board positions across all verticals in Chicago.

PURPOSE Why and “The Why”

ACTION Building a Group

INSPIRE Chicago Sky + Inspire Girls Academy

NEXT STEPS Takeaways

PURPOSE: ADVANCE. CONNECT. POSITION.

Tap into bringing specialized groups together under one umbrella to help connect and align more women in C Suite roles.

•  Women want to be in more diverse groups with different types of leaders •  Women business leaders want to connect with women technology

leaders – they are often not each others touch point in business •  Use same framework at Remodista – Where we have created checks

and balances that advance, connect and position women leaders in the Retail sector

SUCCESS WITH COMMUNITY + REMODISTA

We have spent the last 3 years working with retail leaders to develop educational content to better understand what is happening with disruption and innovation

•  16 of 20 Retail Committee Members were promoted in 2015

•  Launched list of 80 Women to Watch in Retail Disruption •  Developed and published 6 RetailSource Papers

•  Q1 – 34 wins (promotions, articles, interviews, keynotes, Shark Tank)

GROUPS UNDER OUR UMBRELLA • We  have  invited  enterprise  women  leaders  to  tap  into  their  women  groups  –  how  can  we  connect  with  your  groups?    

• We  have  companies  looking  to  build  a  women’s  group  in  their  organiza<on.  • We  have  new  areas  stemming  from  innova<on  and  disrup<on.  We  can  base  line  the  opportuni<es  and  build  women  specific  groups,  i.e.:  IoT,  Customer  Experience,  VR,  3-­‐d  Prin<ng,  or  Digital  Manufacturing?  

•  Opportunity  maximize  exposure  for  women  in  leadership  in  the  most  innova<ve  and  forward  thinking  areas  of  business.  *The  women  tend  to  have  their  heads  down.  

 

*Best  opportunity  for  investment  is  in  the  area  of  IoT.  

The  Internet  of  Things  (IoT),  physical  

assets  are  turning  into  par<cipants  in  

real-­‐<me  global  digital  markets.  The  

countless  types  of  assets  around  us  

will  become  as  easily  indexed,  

searched  and  traded  as  any  online  

commodity.    -­‐World  Retail  Congress  2015  

INFLUENCE TECHNOLOGY INITIATIVES

•  Example -- We want to map out Women in IOT in enterprise and startup companies across all verticals in the Midwest (ITA – IoT Survey)

•  Enrich ITA’s IOT summit - X% women speakers by 4th Annual Summit

•  Increase the number of Chicago women speaking locally, nationally and globally by helping them develop their POV

•  Brenna Berman - Name one of 42 women in IOT - Connect World

•  Goal to have X Chicago women nominated for that list in 2017

ACTION Steps to Building a Group TEAM  

THE  

Review •  Mission – Vision •  Goals Process •  What makes a good name •  Brand attributes •  Submitted ideas / new ideas (all) •  Nominate a Name

AGENDA – NAMING OUR GROUP

Input - Facilitated Brainstorming Session What does a “Women’s Committee” mean to you?

•  Words •  Feelings

Output

•  Mission…A diverse group dedicated to the empowerment and advancement of women in the workplace and their impact on the community.

•  Vision…To have CloudCraze recognized as a brand that supports and inspires women.

INPUT: OUR MISSION + VISION

Input  -­‐  What  would  you  like  to  Achieve  as  part  of  this  “Women’s  CommiAee”    •  Long  Term?  •  Short  Term?  

Output    •  Facilitate  the  development  of  mutually  beneficial  “win-­‐win”  rela<onships  •  Acknowledge  and  celebrate  professional  achievements  •  Build  a  culture  that  supports  the  recruitment  and  reten<on  of  a  diverse  workforce    •  Con<nually  fostering  an  environment  for  learning  and  growth  

INPUT: OUR GOALS

•  Review characteristics of a good name •  Review community brand attributes •  Review ideas submitted •  Solicit new name submissions •  Everyone nominate  

INPUT: OUR BRAINSTORMING PROCESS

What makes a good name?

•  Evokes positive associations •  Easy to pronounce and remember •  Suggests group’s benefits •  Is distinctive •  Does not infringe on existing

registered brand names •  Makes sense both internally and

externally

INPUT: WHAT MAKES A GOOD NAME

 What type of names are there to consider?

Descriptive / literal e.g., Community for Women

•  Advantages: easy to understand and remember

•  Disadvantages: may not be distinctive

Synthesized / made-up or combined e.g., GenEq

•  Advantages: can sound intelligent

•  Disadvantages: may be difficult to understand, lack meaning

Metaphorical e.g., Apple

•  Advantages: can reinforce positioning, can be memorable

•  Disadvantages: can be viewed as silly or have a negative connotation *A good brand name should reflect the mission,

vision, goals and personality.

Preliminary Attributes (from Mission – Vision Brainstorming)

•  Culture of contribution, recognition and celebration •  Community oriented •  Collaborative •  Inclusive •  Supportive •  Holistic •  Growing •  Professional •  Vibrant •  Strong

 

INPUT: OUR COMMUNITY NAME + BRAND ATTRIBUTES

Why hashtag – digital, trendy, fun, stands out

•  Crazed •  CloudChicks •  WomenForce •  AboveTheCloud •  Roots •  Elevate •  DiverseDivas •  ccElevate •  ccELEVATE

INPUT: OUR COMMUNITY NAME - SUBMITTED IDEAS

ccElevate    

Chicago Sky + Inspire Girls Academy

20

•  Chicago Sky - #RedefinePossible - Nominations Open •  Inspire Girls Academy - STEAM 4-6 year olds

INSPIRE

21

TO CONNECT + LEARN MORE!

Kelly  S<ckel  CEO  of  Remodista  +  Founder  of  Women  Influence  Chicago  Kelly@remodista.com  312-­‐371-­‐9302