Women in Sport

Women in Sports Business: a proposal for overdue change.

[ISFM Sports Business Consultants since 1988]

Peter Holmes à Court5.22.2010

© www.isfm.com.au

21C sports performance

19C sports governance

21C sports performance

© www.isfm.com.au

proposal must be:– eminently do-able– measureable– proven to work– ensure best women not hurt– a market based system

the power of sportlive human gamesparticipatory+professional

not the box office clout, the tv ratings or the value of our assets

*

*

the power of sport

to buildto transform- people- communities- ideas

the power of sport

both/and

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the power of sport

both tough and kind

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both/and

both tough and kindboth community and business

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both/and

both tough and kindboth community and businessboth elite and inclusive

© www.isfm.com.au

both/and

both tough and kindboth community and businessboth elite and inclusiveboth heritage and fresh

© www.isfm.com.au

both/and

both tough and kindboth community and businessboth elite and inclusiveboth heritage and freshboth well planned

and highly unpredictable© www.isfm.com.au

both/and

to win, you need big guys like this

capable of doing jobs like this

and you also need guys like this

to do jobs like this

it is important what he does here

capable of doing jobs like this

it is vitalwhat he does here

both/and

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the power of sport

both women?

© www.isfm.com.au

the power of sport

both women?

© www.isfm.com.au

the power of sportand

SYDNEY

Cathy Freeman

2000

SYDNEY

Cathy Freeman

2000

Layne Beachley

9 Times WORLD CHAMPSurfing godessGirl from MANLYWoman from SYDNEYRockSTaR and enviro-warriorBeloved by all, worshiped by many, the reason we want to surf. All of us. In a bikini.

Layne Beachley

SYDNEY

SYDNEY

Cathy Freeman

2000

Layne Beachley


Layne Beachley

Sam BurgessRabbitohs (NRL) is the most winning team in the history of Rugby League, the mighty South Sydney Rabbitohs. You see he is here now, although he has to go to France soon to play for England. Junior stats: Lots of big hits, runs and scored heaps of tries, speaks like a Gentleman, plays golf off a 6 handicap. Has lots of other numbers including: 1232, 45 98 and 5454. Junior club the Welsh Sea Ponies.

NRL RABBITOHS

SYDNEY

SYDNEY

SYDNEY

Cathy Freeman

2000

Layne Beachley


Layne Beachley


NRL RABBITOHS

Sailed round the world (the globe, the planet, the whole damn thing), by herself, her lonesome, just Jessica, on a boat, with a winch or two, and a webcam, and a small army of fb friends and family who made her story bloody inspirational and she came home and bought a prom gown and went to a party. What a bloody legend. Didn’t win an America’s cup, but could have if only someone had asked her to.

Jessica Watson

SYDNEY

SYDNEY

SYDNEY

Cathy Freeman

2000

Layne Beachley


Layne Beachley


NRL RABBITOHS

Sailed round the world (the globe, the planet, the whole damn thing), by herself, her lonesome, just Jessica, on a boat, with a winch or two, and a webcam, and a small army of fb friends and family who made her story bloody inspirational and she came home and bought a prom gown and went to a party. What a bloody legend. Didn’t win an America’s cup, but could have if only someone had asked her to.

Jessica WatsonEllyse Perry

Cricket AND Soccer

SYDNEY

SYDNEY

SYDNEY

wearing the ribbon of our major sponsor’s charity our players...


Beau Championindigenouslocal junior


Issac Lukekiwi international




Jamie Simpsontwice recovered fromlymphatic cancer



partner with the Ovarian Cancer Research Foundation off-field


Jamie Simpsontwice recovered fromlymphatic cancer


deliver extraordinary feats on-field

that is the power of sport.

draft and pre-release FFA National Facility Audit

1,737 football clubs inc. 4,755 football pitches563 LGAs >22,000 football teams

draft and pre-release

FFA National Facility

Audit



Audit

30% of NSW junior participants are female

Information for all levels



Audit

Women’s dressing rooms site locations (by LGA)



Audit

Western Australian football sites with flood lighting (by association)

788 Women’s clubs nationally, up 12% 2007-09

not all men

are grumpy

“The problem we’ve got comrade is that we’ve got to get more skirt in here”

Former Senator and goat shooter John Quirk

21% < 50%20% = 0and 3 very naughty boys

sports is a meritocracy. if it is good, people will watch it

on-field excellence is directly impacted by off-field decision making quality

boards make the key decisions

Premise

diversity adds to the quality of boards

there is not sufficient diversity in sporting boards

women would add to the diversity, and therefore women will add to the quality of decision making

Premise

only thing that works to increase minority participation (in situations where the decision is subjective)

is lots of time or a mandated minimum standard

(i.e. quotas)

My Experience:

We don’t have time, and we won’t have quotas

we don't have time: because Sport business constantly reminds you that no sport has an entitlement to audience, revenue etc

and we won't have quotas because

My Belief:

we don’t have theballs

we don’t have the

“the women in this government might just be shading the men”

thepunch.com.au editor David Penberthy(never hurt a goat)

Proposal:1. selection process transparent (i.e. advertised)

2. (at least) one women on the selection panel

3. and then 50% of the candidates interviewed for board positions must be women.

then chose only on merit!

based on a successful, proven system final decision made on pure merit it is a market system it will not hurt any women

and really, guys, it won't hurt a bit.

Benefits:

in 2006: 70 percent of the NFL's players were black but only 6 percent of the head coaches were African-Americans

in 2010: 70 percent of the NFL's players are black but now 22 percent of the head coaches are African-Americans

“I really feel and hope, that we will not need a Rooney Rule very long.”

Dan Rooney, US Ambassador to Ireland, Chairman Emeritus Pittsburg Steelers,Legend

Thank you and the end.

Janie Barrett - Bodybuilder at Coogee Beach

presentation: slideshare.net/peterhacwww.isfm.com

International Sports and Facilities Management helps organisations in the sports and leisure industries understand their assets and manage them better through a number of processes we have been using (and improving) for over 20 years.

We believe the key is understanding that the sport industry has unique properties and that nothing can be done without extensive consultation to understand all the intangible (read: emotional) elements.

While the intangibles are important, all sporting and recreational organisations need to know and manage the boring stuff: know exactly what their assets are, manage and maintain them, monetise as appropriate, and never forget your community wants you around.

Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff.

Thanks to our founder, Graeme Watson, we have been doing this for 20 years and have worked in every state in Australia, across NZ and Asia and for virtually every major sporting body and many Clubs and Government entities.

© www.isfm.com.au

isfm does:

Peter Holmes à Court, Chairman, is co-owner (with Russell Crowe) of the South Sydney Rabbitohs, a director of Viocorp International, one of Australia’s leading internet broadcasting companies; he is on the board of the Barangaroo Delivery Authority and recently Peter became the Founding Chairman of The Greater Sydney Partnership and Brand Sydney, a not for profit initiative established to help promote Sydney's interests as a global city.

In 1993, Peter formed Back Row Productions, operating in New York, London and Sydney. Back Row produced over 20 live shows in 30 countries and 300 cities worldwide. Live acts included the Australian show Tap Dogs, the UK’s Eddie Izzard and the US’s Jerry Seinfeld.

Peter returned to Australia in November 2000 and until January 2004 held the position as Chief Executive Officer of the Australian Agricultural Company and was responsible for re-listing AACo on the Australian Stock Exchange. Founded in 1824, AACo is Australia’s oldest continuously operating company and today is the largest cattle company in the world managing over 600,000 head of cattle over 15 million acres. Until recently he was also a director of Queensland Rail.Peter read law at Oxford University and received his BA in economics and theatre from Middlebury College, Vermont. He lives in Sydney and is the proud husband of Divonne Holmes à Court (the founder of Smart Population Foundation) and father to their two sets of twins, George and Robert and Elsa and Madison. Peter warmed the bench for the Oxford Blues rugby union side and today rides a bike and does the odd triathlon, both of which he does slowly. Graeme Watson, Founder, Graeme has in excess of 40 years experience in the sports and entertainment industry as a qualified architect, strategic business and financial planner. Establishing ISFM some 20 years ago, Graeme has worked with the majority of sporting codes to assist them in restructuring and building their businesses to ensure long-term financial well being. A significant part of Graeme’s work today is devoted to the master planning of facilities and businesses which satisfy long-term objectives and optimise financial returns of clients. Recognised by his peers as a leader in the industry, Graeme’s early involvement in the sports industry included representing Australia, as well as Victoria, Western Australia, and New South Wales, in cricket during the 1960’s and 1970’s. In addition, Graeme played Australian Rules Football for Melbourne during the 1960s which included 1964, Melbourne’s premiership year.Chris Green, CEO, has extensive experience in the sports and entertainment industry, beginning with CMA in Dallas (a division of Host Communications), and implementing Sears’ sponsorship of collegiate sport. On returning to Australia in 1999, Chris was appointed Marketing Manager for Athletics Australia, the governing body for track and field, in the lead up to the 2000 Sydney Olympic Games. Following the success of the Games, Chris became General Manager (Marketing) of the horse racing industry, overseeing 26 tracks and 500 race meetings per annum. He held this position from 2001 until 2004.Following this, Chris was General Manager (Strategy) for DSEG, a sports marketing consulting business which has become a leader in the delivery of negotiation and advisory services. During 2007, Chris joined Peter Holmes à Court at White Bull Holdings and provides specialist advice to the sports industry through ISFM.

© www.isfm.com.au

isfm execs:

Women in Sport

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