Entrepreneurship and Management of Small and Medium Enterprises

WOMEN ENTREPRENEURSHIP IN INDIA

- EKTA KAPOOR THE QUEEN OF INDIAN TELEVISION INDUSTRY.

Presented by:

Group No. 1 11 Aakashdeep Singh Dukhi 12 Ronald Fernandes 25 Sumaiya Sakhani 26 Urmi Sampat 31 Sonia Verma 53 Aseem Shah

Women Entrepreneurs

Concept of Women Entrepreneurs. Definition: Joseph Schumpeter: “Women who innovate,

imitate or adopt a business activity are called women entrepreneurs.”

Reasons for emergence. Features.

Women Entrepreneurs Classification: Chance entrepreneurs Natural entrepreneurs Forced entrepreneurs Benami entrepreneurs

Generations: First generation

entrepreneurs Modern entrepreneurs Classical entrepreneurs

About Ekta Kapoor As she Quotes.

“Seeing your own production being aired is a great kick and the fact that most of them figure among the top ten TRP rating makes me feel wonderful.“ – Ekta Kapoor.

As Quoted.

"Ekta is a superb story teller and has fleshed out very real characters in very real situations. Her stories have universal appeal.“ - Sameer Nair, Executive Vice President, Star India.

Ekta’s early life.

Multi Faceted

Ekta Kapoor Founder & Creative Director, Balaji Telefilms.

Shobha Kapoor Managing Director, Balaji Telefilms.

Ekta Kapoor Coming of age as an Entrepreneur, Creative Head, Managing Director, Producer, Film-Maker…

Balaji the Indian Media Powerhouse

About Balaji Telefilms

BLT’s Success: Framework for

success: Conceptualization Focus on Content Efficient management Driving channel profits Expert guidance

Transforming Challenges into opportunities:

Creativity Corporatization Shift to motion pictures Exploring new genres Strategic alliances

PRODUCT SHOWCASE

Entrepreneurial Style

Ekta as an Entrepreneur The Flak What makes Ekta click

Leading figure in the fastest growing entertainment market:

Creativity as a discipline Targeted Content Constant Improvisation Exploring New Vistas Strong Management Skilled talent pool Conducive environment

Core strengths

Graphics

Share of Balaji Telefilms on various channels.

Ekta’s Milestones

TheJourney…

Challenges and Failures faced by Ekta Kapoor

Ekta’s Success Story- A reasoning

Achievements “Queen of Soap Operas” award in the late

1990’s with which she ventured into filmmaking.

For her entrepreneurial skills and achievements Ekta Kapoor was awarded with “Ernst & Young (E&Y) Startup Entrepreneur Of The Year” award in 2001.

She was also awarded with the 6th Indian Telly awards 2006 and also Hall of Fame awards for having contributed colossally to the Indian TV industry.

Named as Young global leader 2006 by an affiliate of the Economic Forum

Most Promising Entrepreneur 2009 by the Indo –American Society.

She was chosen as the Head of the Confederation of Indian Industries, CII.

THANK YOU!! ;)