The Migration Process

• Types of Migrations:- Domain Restructuring- Rebranding- Merging Domains- HTTP to HTTPS

• Chrome 62, the Day of Reckoning

• What Does Secure SSL Look Like?

• Percentage of Secure Sites in the Universe

• Types of SSL Certs

• HSTS: The Ultimate in Online Security

• The Excellent Migration Process- 7 Pre-launch SEO Status Checks- 7 Go-live SEO Checks- 7 Post-launch SEO Checks

• Q&A’s

Domain RestructuringSame Top Level Domain (yoursite.com), but Different Structure- CMS Upgrade, Category Changes

RebrandingOld Domain to New Domain

Merging Domains

Absorbing an Affiliate or Purchase

HTTP to HTTPS

Moving From ‘Normal’ to Secure Protocol

Chrome 62, The Day of Reckoning

What Secure SSL Looks Like

HTTPS Usage Across The Universe

+ 56% of all SERP results are HTTPS~70% of all search results will be HTTPS within 2017

Source: https://moz.com/

Types of SSL Certs

Domain ValidatedCertificate

Organization Validated Certificate

Extended SSLCertificate

• Cheapest Available• 5 Minute Setup• Not Suitable for

eCommerce• HTTPS, no Padlock

• Suitable for eCommerce• 1-2 Day Setup• Sites Vetted• HTTPS + Padlock

• Most Secure• 3-4 Day Setup• Business Address Must

Be Verified• HTTPS + Padlock +

Green Business Name

• Hardcoded Into Chrome’s ‘Safe’ List

• Only Fully HTTPS Sites Can Be Submitted

• Request at hstspreload.org

HSTS Preload List

HSTS Preload

Countdown to Blastoff

T-7 to Blastoff

Create Benchmarksfor Rankings, Site Speed, Traffic etc.

T-6 to Blastoff

Crawl Legacy Site:Get a full list of URLs

T-5 to Blastoff

Identify the Most Valuable Legacy Pages(Traffic & Links)

T-4 to Blastoff

Create 301 Redirect Mapping DocumentOf all Legacy URLs to New URLs

T-3 to Blastoff

Create & Verify all four Versions of the SiteIn Google Search Console

T-2 to Blastoff

Download LegacyRobots.txt & XML Sitemap files

T-1 to Blastoff

Verify that Google Analytics Codesare in Place on the New Site

Blastoff!

Blastoff!

Use Real Time Google Analyticsto Monitor Website Traffic

Blastoff +1

Create XML Sitemap File& Submit to Google Search Console

Blastoff +2

Create Robots.txt File& Test in Google Search Console

Blastoff +3

Update All Internal URL’sto Secure Versions

Blastoff +4

Test All Live Redirects UsingScreaming Frog

Blastoff +5

LinkGoogle Analytics & Google Search Console

Blastoff +6

Update allOwned Channels to the New Version

Blastoff +7

Update allPaid Channels to the New Version

Orbit

Orbit

Crawl the New WebsiteUsing Screaming Frog

Orbit

Monitor YOY TrafficIn Google Analytics

Orbit

Use SEO Tracking Toolsto Monitor Organic Rankings

Orbit

Use Fetch as Googleto Request Indexing for Main Navigation URLs

Orbit

Use Analysis Toolsto Identify Broken Backlinks

Orbit

Check Google Search Console (and Moz)for Crawl Errors

Orbit

Run Post-Migration Audit to Identify Potential Issues

Orbit

Monitor SERPSFor Indexed Pages

The Primary Objective:Maintaining Organic Traffic

Involve SEO from the StartRedirects and Mapping Are EssentialUtilise Your DataMake Sure there’s an Owner of the Project