Wode spring '12
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Transcript of Wode spring '12
99.9 The HawkWODE-FM
Allentown-Bethlehem, PA/NJSpring 2012 Arbitron Report
WODE- FM 99.9 The Hawk
Wilkes Barre Metro County
Allentown-Bethlehem Metro
99.9 The Hawk
‣Classic Hits
‣Targets Adults 35-54
50,000 Watts
‣Allentown-Bethlehem, PA Metro
Quality Service
‣Promotions
‣Commercial Production
‣Testimonials
Promotion Commotion
Bike Nights at McDonalds
‣Summer long promotion
Top Star Free Refill Fridays
‣Five years and still running
‣Over 70,000 coffee mugs
distributed
Visual - Events & Appearances
‣Interactive games
‣At all major events
‣Allentown Fair
‣Musikfest
‣Charity & Fundraisers
‣Testimonials
We believe in client solutions
The Hawk is OnNo matter when & where your clients are listening... The Hawk delivers adults!
Source: 2012 Spring Arbitron Allentown-Bethlehem Metro 35-54 Multiple Dayparts
Avera
ge P
ers
on
sA
vera
ge P
ers
on
s
Michaels & Layne Morning Show
#1 Morning Show in the ValleySamantha Layne & Rick
Michaels
‣Personality Full Service Morning
Show
‣WFMZ-TV News & Traffic
‣Regular features
‣The Contest Roulette,
Morning Mindbender,
Defend Your Gender, 99 @ 953,000 Morning Drive Listeners!
The Back to Work Perkwith Kara Curry
Consistently #1 at
work!
More Loyal Listeners =
More Loyal Customers
52,600 Midday Listeners!
Reach more listeners
in
EVERY
demographic
WODE...Where the $$ are
Homeowners
‣78.8% own a home
High Household Income
‣27% earn $25k-$50k
‣23.4% earn $50k-$75k or more
Employment
‣68.5% are employed
‣34.9% white collar
‣33.7% blue collar
Households
‣58% are married
‣41% have children under 18
Gender
‣58% Male
‣42% Female
Education
‣47.8% have some college,
a degree or more
Age
‣24% ages 35-44
‣36.3% ages 45-54
‣16.8% ages 55-64
Source: Arbitron Retail Direct APR-JUN11/OCT-NOV11 ALLENTOWN-BETHLEHEM METRO
STATION WODE-FM
Hawk Online
All New Marketing OpportunitiesIntegrate your business’
branding with online advertising
Reach new customers through
one-to-one media!
Streaming, On Demand, “Powered By”,
Banner Advertising, Facebook, Twitter, E-
Blasts, and
The Hawk
WorkforceAsk your sales representative how we can build
and manage your reputation online!
www.999thehawk.com
June 2012 Website Statistics
‣37,965 page views
‣21,873 visits
June 2012 Streaming Statistics
‣31,405 total connections
‣2.35 average hours streamed
Source: Google Analytics
Why invest in the Allentown-Bethlehem Market?
Over 90% of area residents are reached by radio each week!
Listeners spend on average over 16 hours with radio each week!