WNC Forest Products Cooperative Marketing Project - … · WNC Forest Products Cooperative...
Transcript of WNC Forest Products Cooperative Marketing Project - … · WNC Forest Products Cooperative...
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WNC Forest Products Cooperative Marketing Project
Erica Anderson, AICP Land-of-Sky Regional Council
Social and Economic Uses of Southern Appalachian Forests Livable Regions and Communities in Appalachia July 12, 2012
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• $1.974 million ARRA grant awarded to Land-of-Sky Regional Council through competitive process by USDA Forest Service’s Southern Research Station
• Goal – generate jobs for un/underemployed Forest Producers through diversifying products, marketing, and regional cooperation
• Led to creation/retention of 164 jobs directly
• 68+ estimated additional jobs in community
• $4.2 million estimated community financial impact
• 90% job retention rate
Project Overview & Results
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Project Structure
• 15 Businesses and Non-profits in 9 counties in WNC selected through competitive process
• 4 Cooperating Organizations providing Technical Assistance, workshops, marketing, regional branding
• Regional Technical Advisors providing specialized assistance in fields such as legal, accounting, web design, and budgeting
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Project Accomplishments
• Market Analysis and Consumer Survey for Forest Foods
• 50:50 Marketing Cost-Share Program
• NCSU Extension information sheets for Forest Foods
• One-on-One Technical Assistance, marketing, branding
• Innovative eBook for forest product marketing and education
• Workshop series - Does Your Forest Talk Money?
• WNC Forest Owner’s Resource Directory: wncforestowners.org
• Curbside Consulting Workshops
• WNC Forestry Success Stories – video documenting workshops and on-site demonstrations
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From the Horse Logger’s Mouth…
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DOUBLETREE FARM COMMUNITY FORESTRY PROJECT
Turner HD Media
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THE BOGGS COLLECTIVE
Rimas Zailskas
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The Boggs Collective
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Elly Wells
APPALACHIAN DESIGNS
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Turner HD Media
Elly Wells
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BARK HOUSE SUPPLY COMPANY
barkhouse.com
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BLUE RIDGE WILD TIMBERS
E. Anderson
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Turner HD Media
FURNITURE SPECIALTIES
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Turner HD Media/C. Edwards
RECOVERING TRADITIONAL CHEROKEE DELICACIES
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Turner HD Media
GREEN RIVER FOREST PRODUCTS
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Green River Forest Products/E. Anderson
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HIGHLAND CRAFTSMEN
Photo by E. Anderson
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Turner HD Media
NC MOUNTAIN MUSHROOM COOPERATIVE
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MOUNTAIN VALLEYS RESOURCE CONSERVATION AND DEVELOPMENT COUNCIL LOGGER TRAINING PROGRAM
MVRCD
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Photo by Turner Media
SMOKY MOUNTAIN NATIVE PLANTS ASSOCATION
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Turner HD Media E. Anderson
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HICKORY NUT GAP & BIG SANDY MUSH COMMUNITY FORESTRY PROGRAM
Turner HD Media
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Parting Thoughts…
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Erica Anderson, AICP
828.251.6622
www.landofsky.org
www.wncforestproducts.org