WNBA CultureAct Like A Lady, Play Like A Man

Toriana Easley

Article Review

• This article explains what people in the WNBA believe in regards to women playing a mans sports.

• It speaks about inequalities and unfair judgments

• Trying to keep a balance between basketball and feminity

Review cont.

• Many people don’t believe that women should play a male sport.

• Society is still under the notion that men are not equal to women and can not do similar things and stay within their gender roles

Review cont.

• WNBA and society clash often, but they fight to become more and more equal over time

• The culture they live by and practice has a lot to do with the positive outcomes and breakthroughs for the WNBA.

WNBA

• The WNBA is in its 20th season as an individual organization

• There are 12 teams made up of the best women’s basketball players around the world

• WNBA games are nationally televised and also have their own live access online.

• The WNBA is active on social networks such as Facebook, twitter, snapchat, and instagram.

WNBA

• The WNBA (Womens National Basketball Association) is the women counterpart of the men’s NBA (National Basketball Association)

• Although both are related, both are so different.

• The WNBA was founded in 1996 and still is not nearly as equal as the NBA

Organizational Culture

• What is culture? The way an organization upholds itself with values, beliefs and rituals.

• If you had to pick a way that they operate it would be with Deal and Kennedy’s approach because of the way operate. They practice components such as values and rites.

• Culture adds to one of the main reasons the WNBA stays relevant

Cultural Metaphor

• Deal and Kennedy’s cultural metaphor relates the WNBA and all the things they practice such as values, beliefs, and rites and rituals

• The WNBA fits perfectly because although they are involved in an a lot of non profit organizations they still focus on a strong culture and business.

WNBA Culture

• The WNBA believes in giving back to the community and making a difference in the environment

• They host charity games and events

• The focus on inspiring women outside of basketball as well as within

• They have their own non-profit organization

(WNBA Cares)

Mission/Values

• Every company has a mission or goal to uphold for its organization.

• These are the things that they live by and try to show the community what they are really about.

WNBA Mission Statement

The WNBA is deeply committed to creating programs that improve the quality of life for all

people with a special emphasis on programs that inspire youth and families worldwide,

promote health and wellness and education. WNBA cares goal alignment focuses on

philanthropy, service, legacy and inspiring women.

WNBA Cares

• The WNBA’s mission statement alone gives an outlook to their goals as an organization

• The WNBA holds events year round that give back to the community.

WNBA Rites & Rituals

• The WNBA holds events year round for different groups of people in order to impact the community

• FitDay, HoopsforTroops, Breast Health Awareness, Community Assist etc.

Rites and Rituals cont.

• The WNBA Holds Play Off games, All Star Games, and World Wide Organization Games to share the different cultures to all the different parts of the world based on Women’s professional Women’s basketball.

WNBA Values

• INSPIRATION: 27 current and former WNBA coaches and players have traveled to 27 countries across five continents as sport ambassadors inspiring youth and promoting health and wellness through basketball.PHILANTHROPY: Donated more than $11 million to charity, with more than $3.5 million raised in the fight against breast cancer

• SERVICE: More than 565,000 hours of hands-on service

• LEGACY: More than 45 places where kids and families can live, learn or play

WNBA Values cont.

• PHILANTHROPY: Donated more than $11 million to charity, with more than $3.5 million raised in the fight against breast cancer

• SERVICE: More than 565,000 hours of hands-on service

• LEGACY: More than 45 places where kids and families can live, learn or play

WNBA Heroes

• Deal and Kennedy’s beliefs on culture involves heroes or people who impact this community.

• Some heroes are the President of the WNBA, the teams themselves, and even the first woman to dunk.

• These are people in the organization that drive some people to want to stay a part of them.

WNBA HeroesPresident of WNBA

Lisa Leslie First Women to dunk

Lisa Borders

Sheryl Swoops MVP, All time leading scorer.

Interaction

• The WNBA is active on many social media sites which allows them to be active with its followers.

• They communicate and inform people on the things they are involved in heavily from these sites.

Questions

• How do you plan to make the WNBA more equal to the NBA.

• Why are both organizations so separate.

• What is a way to gain a fan base equal to or greater than the NBA.

• If there was something that differed between the actual sport to make womens basketball less femine would you change it.

• http://www.wnba.org/cares/

• http://www.curvemag.com/Culture/Its-WNBA-Playoff-Time-But-Whos-Watching-734/

• http://www.ebony.com/entertainment-culture/wnba-sexism#axzz40IGVVgfJ