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WMS Maritime Cellular

Innovative retail packages increase usage and offer a superior customer experience

© 2015 Wireless Maritime Services. All rights reserved.

Maritime Cellular

WMS ensures optimal and seamless operation of

your onboard network and provides training and

documentation to your onboard personnel. The

WMS Network Management Center is managed and

monitored 24 hours a day to ensure network quality and

provide vessel support. WMS’s dedicated professionals

are committed to customer service excellence.

WMS pioneered cruise line cellular connectivity over ten years ago, and has since maintained

an unparalleled focus on enhancing the passenger experience. Today, WMS serves the majority

of the global cruise market, and has the highest industry satisfaction ratings. WMS has roaming

agreements with more carriers in more countries than any other maritime cellular provider.

Having the largest number of roaming agreements and the most advantageous wholesale

roaming rates, WMS is best able to maximize cruise line cellular revenue. WMS is committed

to investing, and reinvesting, in the highest quality infrastructure and highest caliber people.

Passengers expect network reliability, call quality, pervasive onboard coverage, speed, and

service when it comes to their cellular experience, and WMS delivers. WMS is dedicated to

continuous innovation, improvement, and investment.

WMS helps you increase your return on investment:

WMS operates a mobile broadband

platform on cruise ships,

which provides opportunities for

limitless additional revenue generating

products and capabilities

WMS offers voice, text, and data

bundles resulting in increased take rates

WMS has a proven record of investing

in the best and most current technology for our cruise line

partners

WMS focuses on providing the

best experience to partner

cruise members, onboard IT, passengers and crew

WMS pioneered maritime 3G

networks, resulting in a better user

experience and increased penetration

WMS Supports

Your Cruise Line

NetworkManagement

Center

Finance

Roaming

ShipboardOperations

Customer Support

and Sales

Engineering/Technical

Operations

ProductDevelopment

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WMS CrewzFöne TM

Affordable pre-paid SIMs and network coverage in crew areas boosts morale and provides incremental revenue

In 2008, WMS led the wireless maritime industry when it launched a pre-paid roaming calling RTQFWEV�FGUKIPGF�URGEKƂECNN[�HQT�RTKEG�UGPUKVKXG�ETGY�OGODGTU��%TGY\(ÒPG�CNNQYU�ETGY�OGODGTU�VQ�UVC[�KP�VQWEJ�YKVJ�HCOKN[�CPF�HTKGPFU�YJKNG�CV�UGC��YKVJ�VJG�EQPXGPKGPEG�QH�WUKPI�VJGKT�QYP�OQDKNG�JCPFUGV�CV�CP�CHHQTFCDNG�RTKEG��

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� GPUWTGU�ETGY�OGODGTU�JCXG�EQORGVKVKXGN[�RTKEGF communications options, and results in increasing � RGPGVTCVKQP�

Crew-only POS System

CrewzFöne TM

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WMS offers an industry-leading Wi-Fi experience, which will help you realize step-change revenue growth. You will realize onboard connectivity synergies when WMS integrates Wi-Fi with cellular, providing your passengers with a comprehensive communication experience.

WMS provides a best-in-class user experience via a superior network, unmatched customer education and support and dynamic over-the-top applications. WMS is uniquely positioned to close the gap between terrestrial and maritime connectivity D[�RTQXKFKPI�C�WPKƂGF�QPDQCTF�EGNNWNCT�CPF�9K�(K�GZRGTKGPEG��2CUUGPIGTU�YKNN�JCXG�C�positive experience with this ability to use apps, play games, stream video, and engage in social networking.

Wi-Fi is your at-sea highway— the means to provide other products and services that will

enhance your passengers’ experiences and drive revenue growth.

WMS Wi-Fi

A portfolio of solutions and services for all Wi-Fi needs

Wi-Fi

21%Better Wireless

21% of passengers considering taking future cruises would consider switching cruise lines to get a better wireless experience!

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WMS Connect TM

Features and Services Implementation BENEFITS

ADVERTISING PORTAL

Having passengers’ captive attention allows you to:• Increase take rate of onboard services• Communicate specials and promotions• Educate about events and activities• Monetize this lucrative market through advertising partnerships

Enable onboard revenue departments to engage passengers. Space can be sold to in-port retailers and relevant advertisers to drive awareness and increase exposure.

BROADCAST Onboard departments can send targeted (text, video, and voice) messages directly to selected passengers, in order to:• Engage passengers in real time• Target advertising• Distribute safety announcements

Allow onboard departments to send messages directly to passengers, such as: Stateroom Ready, Flash Specials, Safety Issue.

TEXT, VOICE, AND VIDEO MESSAGING

Text, voice, and video messaging empowers passengers to: • Safely and securely communicate with individuals and groups• Participate in social forums to connect with like-minded passengers

Connect with other users onboard via real-time or recorded text, voice, and video.

CONTENT DELIVERY

A library of infotainment content makes it easy and convenient for passengers to consume where, when, and how they want. This will allow you to:• Drive penetration and ROI of existing marketing material• Disseminate safety, marketing, and entertainment• Provide ‘meet the staff’ welcome aboard clips• Deliver engaging content through vendor partnerships

Video and digital print content can be streamed to user devices. Deliver QP�FGOCPF�CEEGUU��RFH�ƂNGU��UCHGV[�videos, destination information, and more.

DEPARTMENT CHAT

Provide your passengers the option to engage with onboard departments by messaging from their device, which will:• Cater to evolving consumer behaviors• Reduce lines at desks and phone wait times

Implement messaging capabilities that empower passengers to connect with onboard departments, where and when they want, while reducing the inconvenience and frustration of waiting in lines or on hold.

ENCOURAGE DEVICE UTILIZATION

Expanding consumer behavior increases the propensity of device usage, and will:• Increase take rates of onboard Wi-Fi and cellular• Result in incremental revenue

Empower passengers with this suite of features, which allows them to control how, when, and where they connect.

GROUP MESSAGING

Passengers and administrations can extend messaging functionality to unique segments and groups of passengers, which will:• Allow all members of a group to remain in contact• Facilitate partial charter communications

Allow families, friends, and charter ITQWRU�VQ�EQOOWPKECVG�GHƂEKGPVN[�with the entire group at once.

Your Guests Demand Dynamic Engagement: The average smart phone owner checks their device 100–150 times per day. What is your cruise line doing to take advantage of this evolving behavior?

Passenger Experience • Onboard Efficiency • Incremental Revenue

Advanced onboard communication, engagement, marketing & commerce platform

WMS Connect TM

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The WMS Content Delivery Platform provides a selection of on-demand content that makes

it easy and convenient for passengers to consume where, when, what, and how they want.

Now, you can:

• Sell studio-produced movies and television shows on-demand to passenger devices

• Leverage the advertising portal for onboard promotions

• Deliver incremental revenue by selling advertising space through WMS’s partnerships

• Introduce new revenue streams by leveraging WMS’s portfolio of vendor partnerships

• Increase penetration and ROI of cruise line owned and ship-produced content

• Engage, educate, and welcome newly embarked passengers

• Provide schedules for onboard events and entertainment

The WMS Suite of Location-Based Services uses the latest

technology to deliver endless possibilities. You can:

• Deliver targeted

communications and content

• Provide navigation services

•� &KTGEV�VTCHƂE�ƃQY�VQ�RQKPVU� of interest

• Implement and monetize

data analytics

WMS Solutions

WMS Solutions

A portfolio of curated content affords passengers the control they demand

Location- Based

Services

NavigationAsset

Tracking

Targeted Communications

Safety & Security Analytics

Points of Interest

Audio Books

eBooks Destination Information

Local, Domestic, and International Newsfeeds

Onboard Advertising

Ship Owned Video Entertainment

Studio Movies

Television Shows

• Track and manage assets

• Introduce new metrics to

measure employee

performance

• Fortify safety and security