Turn your app into
a mobile growth engine
Alex Austin
your work begins
at launch
your mobile app
is
a growth engine
your mobile app
is
a growth engine
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
affiliate
Instacart & Yummly
Thanks for joining Austin on TwoDots! Get started with some extra free Moves & Bombs on us!
Branch link created that stores meta-data
from Yummly shopping cart
Share & Get Free Moves!
Call it Quits!
Your friend, Evan,
joined TwoDots. Thanks
for sharing the game -
here’s free Moves &
Bombs! Start playing
with him now!
Branch link completed, user brought to items from
Yummly recipe upon first opening Instacart
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
personalization
HotelTonight
personalization
Gogobot
Regular Onboarding
Personalized Onboarding
Using Branch Links
78%
Conversion to signup
contextual links
Allthecooks
Choose a channel to
share recipe
Deep link is generated
for message
Link takes user to app
store directly
Upon first open, user is
brought to recipe
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
natural sharing
The League
Invite a friend to skip the line
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
%
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
%
Paid
Affiliate
Blood,
sweat,
tears
App
stores
Viral
Awareness Share
ActivateDownload
%
= k-factor%%% xx
activation share influenced
download
1. measure the download source
2. optimize the welcome
3. make sharing align with the product
4. iterate
questions
[email protected]
@illustriousalex