Vodafone & JCDecaux Live!

• No.1 worldwide in street furniture

• No.1 worldwide in transport

advertising with 165 airports

• No.1 in Europe for billboards

• No.1 in outdoor advertising in the

Asia-Pacific region

• No.1 worldwide in self-service

bicycle hire

• 936,000 advertising panels in 55

countries

Scale of Large Format UK Operations

• 10,500 Large Format advertising faces• 90% Average Occupancy• Posted by 8 subcontractors over 5 days• Average number of postings per operative = 17

• 25,000 BT payphones with average 50% occupancy• Posted by 8 subcontractors over 4 days • Average number of postings per operative = 45

(London average is 65)

Scale of Street Furniture UK Operations

• 17,193 Roadside advertising faces

• 98% average occupancy

• 2,000 Tesco (supermarket) advertising faces

• 97% average occupancy

• 265 Operational staff

• Average number of postings per operative = 200

80

90

100

110

120

130

140

2000 2001 2002 2003 2004 2005 2006 2007 2008

All Display

TVPressRadio

Outdoor

Indexed v. 2000

Outdoor Revenue

Outdoor Market

2008

Source: OAA

2000

£938m

£697m

Outdoor Market Share

23% 22%

25%

16%

14% OtherOther

Source: OAA/JCDecaux Estimates

Brand Leaders

5,984

7,476

9,155

Source: POSTAR, Number of 48-sheet Billboards Feb 2009

Sales Team of the Year

2002

20032004

20052007

Accountability in Media

Transmission Reports

Voucher Copy

???

Accountability

What we committed to the industry

• Provide a state of the art ‘Proof of Posting’ system available via the web integrated into our existing and future operational activities

• Providing our customers with timely, relevant and actionable information.

• Posting instructions are automatically issued to Billposter

– Telling him where, when and what

• Billposter automatically confirms job completed– Time, date & location with photograph

• Photo delivered automatically to a Web Portal– Client able to see real-time posting

• Result• Client confidence enhanced • Improved control on billposter operations• Report posting issues faster

13

Photographic Proof of PostingWhat is it?

14

Key Stages

• Appointed as technical partner• Defined a detailed functional and user specification• Developed a pilot system• Specified the technical architecture• Appointed to integrate mobile application

and develop client portal

Application logic

Mobile Network(GPRS, 3G etc)

VAS Customer

Mobile Hub

VAS Server

Internet (VPN)

Client Portal

WebOpsArtesia Integration

Phoenix

Vodafone

JCDecaux

ArtesiaPhotographic asset database

Vodafone Application Service (VAS)

Phoenix = Asset database

& Booking programme

WebOps = Job list

programme for internal &

subcontracted teams.

Scale of Deployment

• Jan 2007 – 260 users for billboards across UK

• July 2009 – 130 users for street furniture across UK

• Jan 2010 – 20 users for Airport across UK

• Jan 2011 – 100 users for maintenance across UK

Why we chose Vodafone• Comprehensive network coverage – UK & Global• Large existing customer base - 55% corporate market

share• Financially stable • Global scale in technology and purchasing power

289 million customers worldwide1

100% UK voice

coverage

81% UK 3G coverage

1 As at 31 December 2008

11.7% 13.7%

52.7%

19.9%

14.4%

0%

10%

20%

30%

40%

50%

60%

Voice Messaging Data Fixed Line andother

Group ServiceRevenue

Growth in 2008

Free your timeVodafone’s specialist consultants managed design, planning and specification, through to implementation and ongoing support and management

Free your timeVodafone’s specialist consultants managed design, planning and specification, through to implementation and ongoing support and management

Fully integratedThe Vodafone solution integrated with our existing technology

Fully integratedThe Vodafone solution integrated with our existing technology

Rapid, low-risk deploymentVodafone’s Project Management processes based on the Prince 2 model ensured delivery on time and on budget

Rapid, low-risk deploymentVodafone’s Project Management processes based on the Prince 2 model ensured delivery on time and on budget

Project management & technical expertise

Single point of ownershipVodafone was the prime contractor for the solution, easing communication process

Single point of ownershipVodafone was the prime contractor for the solution, easing communication process

ProactiveVodafone introduced us to new ideas which will ensure the continued success of JCD Live

ProactiveVodafone introduced us to new ideas which will ensure the continued success of JCD Live

Business ContinuityFirst mobile operator to achieve the British Standard for business continuity management (BS 25999)

Business ContinuityFirst mobile operator to achieve the British Standard for business continuity management (BS 25999)

Bespoke ServicesAbility to design and build bespoke services with dedicated ITIL trained and accredited service managers

Bespoke ServicesAbility to design and build bespoke services with dedicated ITIL trained and accredited service managers

Comprehensive support services & quality assurance

SecurityHighest security standards aligned with internationally recognised security standard, ISO 27001

SecurityHighest security standards aligned with internationally recognised security standard, ISO 27001

Support• Best in class network and

service operation support

• Provided by 600 specialist network and service managers

• 24x7x365 Incident Management Team

Support• Best in class network and

service operation support

• Provided by 600 specialist network and service managers

• 24x7x365 Incident Management Team ITIL

Professionals

JCDecaux Live!

JCDecaux Live!

Client Portal – Finding a Posting

Client Portal – Browsing the Map

Client Portal – Campaign Summary

Client Portal – Reviewing Details

Bob Wootton, ISBA

Client Testimonials

“JCDecaux Live! enables Posterscope to provide even greater accountability and

verification to the marketplace.” 

“JCDecaux Live! tells me exactly when my campaigns

are posted on the street – delivering a level of

accountability never seen before in outdoor advertising.”

Lucy Catchpole Group Account Director Mindshare

Nick DavisClient Service Director Postercope

All formats | Fast ForwardJan 09 – Mar 09

There has never been a greater time to take money from

press and deliver short-term campaigns

208,765

Fast Forward & Live!

Press voucher appearing this week in The Sun and News of the World

Booked Thursday, printed Friday and up by Monday – ready to catch the morning commuter on route to buy their daily paper

JCDecaux Live! enabled Morrisons to watch their campaign go live across the country.

Fast Forward & Live!

AND

“StreetTalk is the one media channel that never gets questioned for being on the Media plan.”

Jennelle Tilling-Vice President of Marketing, KFC

Invigorating the Product

Invigorating the Product JCDecaux Live! on 6-sheets

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Any questions?