1. Industry Needs in MOT * Technology and Its Enablers *Changing Trends in Industry *Issues in Managing Technology *Determinants of Nations Capability * Managing Change * Bringing Innovation to Market *

2. Understand needs in managing technology Know the issues in managing technologyExplain requirements in managing change 3. Identified by National Research Council (1987)1. How to integrate technology into the overall strategicobjectives of the firm2. How to get into and out of technologies faster and moreefficiently3. How to assess / evaluate technology more effectively4. How best to accomplish technology transfer5. How to reduce new product development time6. How to manage large, complex and interdisciplinary or interorganizational projects/systems7. How to manage the organizations internal use of technology8. How to leverage the effectiveness of technical professionals 4. Issues falling under the scope of MOT can becategorized as follows:1. Methods and tools for effective management ofresources2. The business environment and the ability to managethe interface between the organization and theexternal environment3. The structure and management of organizations4. Management of R&D and engineering projects5. Management of human resources under conditions ofrapid technological and social change 5. The decline of U.S. industrial competitiveness in the 1970s and 1980s is widely perceived to have resulted not from aninability to develop new technologies but from the failure tomanage available and emerging technologies in an effective and timely manner The unifying theme for the entire field of MOT is technology as a creator of wealthThe concern is the conditions dictated by changes in technology and by the global business environment 6. ResourcesThe Business EnvironmentThe Structure & Management of OrganizationsProject Planning & ManagementManagement of Human Resources 7. Managers that live in competitive environment must be equippedwith predictive methodologies and decision tools that arereliable, flexible, practical and fast. Areas are considered critical:a. Methods of Performance Assessmentb. The Measure of Performance of a Technologyc. The Measure of Benefits from R&D Activitiesd. New Tools for Optimizing Decisionse. Alliances as Alternative to Rivalry Their continued research, validation, refinement and applicationdeserve a high priority. 8. To remain competitive, a firm must anticipate and evaluatetechnological opportunities before other firms attain aninsurmountable competitive edge. The following are considered priority issues:a. The Integration of Technological and Strategic Plansb. The Impact of Third Parties on Technological Changec. Increasing the Users Influence in the Selection and Application of Technologiesd. Decreasing Social Resistance to the Introduction and Adoption of Technology in the Workplacee. Distributing the Benefits from New Technologies to Gain Acceptancef. Other Areas of Concern to the Firm 9. Installation of technological gatekeepers, the encouragement ofinternal entrepreneurship and the increase of joint ventures inboth R&D and production have major consequences fororganizational structure. The following topics are viewed as priority issues:a. Factors Leading to Reorganization of Technological Activities in Firmsb. Evaluating the Impacts of Reorganization on Technical Activities (R&D and Manufacturing Engineering)c. The Effects of Different Organizational Structures on the Efficiency of the Product Development Cycled. Facilitators and Inhibitors of Technological Innovations and Transfer within Organizationse. Documentation of the Decision Processes Leading to Organizational Changes 10. Complex R&D projects require the mobilization of substantialresources and the coordination of activities. Attention to the following items deserve special attention:a. Project Portfolio Selectionb. Human Problems in Project Managementc. Initiation of Innovative Ideas in Organizations: Top Down or Bottom Up? Creating a balance between these divergent views Understanding the dynamics of this balance Finding and evaluating existing patterns and identifying theirimpact on organizational performanced. Postmortem Analyses of Projects 11. Biggest challenge for organizations is harnessing and fullyutilizing the capability of employees Special attention should be accorded to the following points:a. The Effects of Technological Change on the Skill Requirements of the Workforceb. Matching and Training the Skilled Workforce to Meet the Requirements of New Technologiesc. Obsolescence of Professional Staff and the Continuing Need for Professional Development Activitiesd. The Role of Technological Gatekeepers and Internal Entrepreneurse. Social Consequences of Technological Changef. Other Areas of Importance 12. Scientific andMarket Demand An Agent That TechnologicalThe scale of domesticTransforms ThisCapability marketsCapability into GoodsThe strength of the national The openness of global and Services researchmarkets as engines for innovation and itsSynergy between basicThe quality of technicalcommercialization research and downstreameducation technical activities such asThe strength of information design and productiontechnology infrastructure capabilitiesAbility to continuallymodernize plant and equipment 13. Managing Operation Managing Innovation Creating Todays Revenue Creating Tomorrows Revenue Single Route and ResultMultiple Routes and ResultsDriven by Functional TeamsDriven by Cross-Functional Teams Clear, Shared GoalsUnclear, Often Conflicting GoalsTraditional Players & Roles New Players & Role DOING THING RIGHTS DOING RIGHT THINGS 14. 1 2 3 15. 4 Gap between suppliersand demanders34Ps Marketing Strategy2Market Positioning1Product Definition 16. Organization will loose their competitiveness if fail to manage technologies in aneffective and timely manner 5 essential issues in managing technologyA new managing style to adapt the changes isrequire for organization survival in currentenvironment