WK 02. SOCIAL MEDIA CHANNELS

EMERGING + SOCIAL MEDIA, #ADPR4300

MARQUETTE UNIVERSITY

Reviewing Assignment

#ADPR4300 Leaderboard

Social Media Trivia

Social Media Channels (Pt 1)

Break

Social Media Channels (Pt 2)

Assignment

Q+A

TODAY’S AGENDA

SEPTEMBER 9, 2015

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2Emerging + Social Media: Welcome to #ADPR4300

REVIEWING LAST WEEK

THOUGHTS ON YOUR ASSIGNMENTS

3Emerging + Social Media: Welcome to #ADPR4300

4Emerging + Social Media: Welcome to #ADPR4300

#ADPR4300 UsageWHO IS #WINNING ON TWITTER

Find some good examples, share comments / screenshots.

#ADPR4300 LEADERBOARD

WHO IS #WINNING ON TWITTER

5Emerging + Social Media: Welcome to #ADPR4300

6Emerging + Social Media: Welcome to #ADPR4300

#ADPR4300 UsageWHO IS #WINNING ON TWITTER

Posts

Dennis Jenders 8

Trevon Wesley 4

Madeliene Casciaro 4

Unrivaled Ambition 3

Kyle Kania 3

Christian Naber 3

Abi Gilman 3

Tim Leibforth 2

Sarah Gentil 2

Mike Perotti 2

Kayley Edgin 2

Dena Vang 2

Abby Cole 2

Posts

SnkookyZ 1

Paul DiLorenzo 1

Matt Hetrick 1

Markesha 1

Kelly Watts 1

Elise Timmerman 1

Curtesia Robinson 1

Colleen Lee 1

Claire McDonald 1

Chezney Peel 1

Caroline Heckler 1

Bridget Cirone 1

Stephanie Zimmer 1

LET’S PLAY A GAME

SOCIAL MEDIA TRIVIA - FOR CANDY

7Emerging + Social Media: Welcome to #ADPR4300

8Emerging + Social Media: Welcome to #ADPR4300

GAME RULESSOCIAL MEDIA TRIVIA

!

USE THE INTERNET: Google, Tweet a Friend, Wikipedia, etc.

TWEET YOUR ANSWER: First person to tweet the CORRECT answer wins.

WHAT’S ON THE LINE: Warm fuzzy feelings of accomplishment. And candy.

"

#

QUESTION 1

Q: Who founded Facebook?

JK. That’s Jesse Eisenberg.

QUESTION 1

Q: Who founded Twitter?

A: Mark Zuckerberg

Okay, that was basic.

QUESTION 2

Q: How many characters in a tweet?

QUESTION 2

Q: How many characters in a tweet.

A: 140

Warm up, complete.

QUESTION 3

Q: Who founded Twitter?

QUESTION 3

Q: Who founded Twitter?

A: Jack Dorsey

Jack is also the founder of Square. The mobile payment service.

QUESTION 4

Q: Can you name another popular social channel owned by Twitter?

QUESTION 4

Q: Can you name another popular social channel owned by Twitter?

Hint… #BatDad

QUESTION 4

Q: Can you name another popular social channel owned by Twitter?

A: Vine

QUESTION 5

Q: What channel launched in 2002, kicking off the “social media” trend?

QUESTION 5

Q: What channel launched in 2002, kicking off the “social media” trend?

A: Friendster

QUESTION 6

Q: What other major social media network launched in 2002?

QUESTION 6

Q: What other major social media network launched in 2002?

A: LinkedIn

QUESTION 7

Q: The average social media user spends ___% of their day on social networking sites?

Hint… According to Adweek and Social Times

QUESTION 7

Q: The average social media user spends ___% of their day on social networking sites?

A: 28% - 1.72 hours / day

SOCIAL MEDIA CHANNELS

FACEBOOK TO TWITTER AND EVERYTHING IN BETWEEN

28Emerging + Social Media: Welcome to #ADPR4300

29Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsWINDOWS 10 - THE FUTURE STARTS NOW

30Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPERISCOPE

Periscope a live video streaming app for iOS

and Android developed by Kayvon Beykpour

and Joe Bernstein. The startup behind the app

was purchased by Twitter for a reported $100

million in March 2015. On March 26, 2015,

Twitter officially relaunched the application on

iOS under its own App Store account and later

on Android. It now boasts over 2 million active

daily users.

31Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPERISCOPE

$

Periscope was founded in March 2015 and has a total of 10 million registered users and 2 million daily active users.

Over 350,000 hours of video are streamed daily on Periscope.

Time spent watching Periscope broadcasts and replays on iOS and Android devices: 40 years.

%

&

Source: TechCrunch, Periscope

32Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPERISCOPE: KOHL’S + LAUREN CONRAD + FASHION WEEK

Source: WWD, LCRunway.com

33Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPERISCOPE: EEA + RED BULL

34Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFACEBOOK

'Launched in 2004, Facebook was originally

open to college students before allowing

anyone to register in September 2006 and the

creation of pages in 2007. Supplanting

MySpace, the network is now the largest in the

world with 1.49 billion members, with nearly

968 million daily active users as of June 2015.

Source: Facebook

35Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFACEBOOK

(

Facebookers of all ages are equally likely to be using the platform several times daily.

Almost half of online customers expect brands to provide customer service on Facebook.

More than 20% of online buyers found Facebook pages “influential” or “extremely influential,” when making purchase decisions.

Facebook users upload more than 350 million photos / day, and share more than 500 million photos / day.

#

)

&

'

36Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFACEBOOK: A1 STEAK SAUCE

37Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFACEBOOK: TAKE THIS LOLLIPOP

38Emerging + Social Media: Welcome to #ADPR4300

Launched in 2006, Twitter is a microblogging

service that has become a critical channel for

personal updates, quick conversation,

connecting in real time and a leading platform

for sharing news and information – 140

characters at a time. The network has 316

million active users that send more than 500

million tweets a day.

"

Social Media ChannelsTWITTER

Source: Twitter

39Emerging + Social Media: Welcome to #ADPR4300

"

Social Media ChannelsTWITTER

*

30% of Twitter users are in the U.S. and more than 86% of B2B consumers use the platform.

Twitter is the go-to platform for breaking news and real-time information. The world learned about the passing of Whitney Houston 27 mins before traditional news sources.

Twitter processes more than 1.6 billion searches per day and rivals Google / YouTube as a major search engine.

Of Twitter users surveyed, nearly 40% said they’ve received news they would not have found elsewhere.

#

)

&

40Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsTWITTER: MERCEDES

41Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsINSTAGRAM

+Instagram is a mobile photo and video-sharing

social network that enables its users to take

pictures and videos, and share them on a

variety of social networking platforms.

Launched in October 2010 as a free mobile

app the service rapidly gained popularity, with

over 300 million active users that share 70

million photos per day. It was acquired by

Facebook in 2012.

Source: Instagram

42Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsINSTAGRAM

+(

300 million monthly active users, up 50 percent in just nine months and now larger than Twitter.

Brand engagement rates highest on Instagram. (58x more than Facebook, 120x more than Twitter)

More than 30 billion photos shared. 70 million uploaded / day, with 2.5 billion likes / day.

,

&

Source: Get Elastic

43Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsINSTAGRAM: GENERAL ELECTRIC

44Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPINTEREST

-Pinterest is self-defined as a “visual

bookmarking tool that helps you discover and

save creative ideas.” The platform launched in

March 2010 as a “discovery engine” committed

to helping people be discover and be inspired

by the things they love. It currently has over 72

million active users - 80% of which are

females, 50% are moms.

45Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPINTEREST

- .

72.8 million Pinterest users, 25% increase from 2014.

70% of social users turn to Pinterest specifically for inspiration on what to buy.

Most pinned categories: Food & Drink, DIY & Crafts, Home Decor, Holidays & Events.

75% of Pinterest usage takes place from a mobile device. Mobile usage peeks on nights and weekends.

#

/

&

Source: Outdesk, Sprout Social,

46Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPINTEREST

47Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPINTEREST: NORDSTROM

48Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPINTEREST: NORDSTROM

49Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsPINTEREST

50Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsYOUTUBE

0YouTube was created by three former PayPal

employees in February 2005. In November

2006, it was bought by Google for US$1.65

billion. The site allows users to upload, view,

and share videos. The video-streaming site

now has more than 1 billion users. Every day

people watch hundreds of millions of hours on

YouTube and generate billions of views.

51Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsYOUTUBE

0 #

YouTube has more than 1 billion users.

300 hours of video are uploaded to YouTube every minute.

Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers.

#1 searched topic in 2014: Music. #2 searched topic in 2014: Minecraft

⋆

%

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Source: YouTube,, Observer, Variety

“As brands continue to blur the line between advertiser and creator, we want to recognize those brands that

regularly publish content—paid or otherwise—to build an engaged fan

base.”

- Google

53Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsYOUTUBE: QUAKER

54Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsGET SOCIAL

LETS TAKE A 10 MINUTE BREAK

55Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsLINKEDIN

2LinkedIn is a business-oriented social

networking service. It was founded in

December 2002 and launched on May 5,

2003, it is mainly used for professional

networking. In 2006, LinkedIn increased to 20

million members. As of March 2015, LinkedIn

reports more than 364 million acquired users

in more than 200 countries and territories.

56Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsLINKEDIN

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380 million active users - 56% of which are males.

Most used words on LinkedIn: Motivated, Passionate, Creative, Driven, Responsible, Strategic

Most popular skill on LinkedIn in 2014: Statistical Analysis & Data Mining

♥

&

Source: LinkedIn,

57Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsLINKEDIN: FORBES BRANDVOICE

58Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsTUMBLR

5Tumblr is a microblogging platform and social

networking website that allows users to post

multimedia and other content to a short-form

blog. Users can follow other users' blogs, as

well as make their blogs private. Founded in

2007 it was acquired by Yahoo! Inc. in 2013.

The service hosts more than 250 million

blogs.

Source: Tumblr

59Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsTUMBLR

5(

20% of online adults age 18 to 29 use Tumblr and 16% of urban internet users making it the platform of choice for a younger generation.

42% of users agreed that interesting content shared by a brand weighs into their decision to continue using that brand, a lift of 12% when compared to non-users.

Users who engage with branded content on Tumblr are the most inclined to perform off-site actions.

(

&

Source: Compete, Pew Internet

60Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsTUMBLR: NBA

61Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsTUMBLR: BEAUTIFUL DEATH

62Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsGOOGLE+

+Google+ is an interest-based social network

that is owned and operated by Google Inc.

Launched in 2011, the service is Google's fourth

foray into social networking and experienced

strong growth in its initial years, reaching 540

million active users. The longevity of the

service is in question as user engagement has

waned in recent months.

Source: Wikipedia

63Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsGOOGLE+

+#

While Google states 540 million active users, there have been some indications that the platform is being dismantled.

Google+ Hangouts On Air allows you to broadcast video for free and immediately archives the session to YouTube.

A Google+ prescence can still have a positive net effect on a brand’s search engine ranking.

%

&

64Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsGOOGLE+: MANCHESTER UNITED

65Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFLICKR

Founded in 2004 and acquired by Yahoo in

2005, Flickr is a popular website for users to

share and embed personal photographs, and

effectively an online community, the service is

widely used by photo researchers and by

bloggers to host embedded images. The

service has 112 million users and more than

1 million photos posted per day.

7

66Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFLICKR

#

Flickr provides a solid platform to host and share brand imagery that is well indexed by search engines.

The most popular camera on Flickr is the Apple iPhone, demonstrating the importance mobile plays in the creation and sharing of media.

Flickr is a good repository of images for non-commercial usage and classified under a Creative Commons license.

8

(

7

67Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFLICKR: EAA

68Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFLICKR: EAA

69Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsFLICKR: EAA

70Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsREDDIT

9Reddit is an entertainment, social networking,

and news website where registered community

members can submit content, such as text

posts or direct links, making it essentially an

online bulletin board system. Launched in

2005, Reddit 36 million active users and

nearly 170 million monthly unique visitors.

Source: Reddit

71Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsREDDIT

9(

Another network used by younger audiences, 55% of site visitors are 18-34 years old.

There are more than 850,000 subreddits dedicated to a variety of niche comments.

Often cited as the front page of the Internet, many popular threads and memes start here.

)

&

72Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsREDDIT: BARACK OBAMA

73Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsREDDIT: LUNG CANCER ALLIANCE

74Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsVINE

:Vine is a short-form video sharing service

where users can share six second-long looping

video clips. The service was founded in June

2012, and American microblogging website

Twitter acquired it in October 2012, just before

its official launch. Users' videos are published

through Vine's social network and can be

shared on other services such as Facebook

and Twitter.

75Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsVINE

(

40 million active users. 25% of teenagers have a Vine account.

Over 1.5 billion Vines loops are played every day. That’s over half a trillion Vines annually.

Every minute of the day, Vine users share an average of 8,333 videos.

)

&

:Source: Gigaom, Entrepreneur,

76Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsVINE: LOWES

77Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsVINE: DUNKIN DONUTS

78Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsSNAPCHAT

Snapchat is a video messaging application

created by Evan Spiegel, Bobby Murphy, and

Reggie Brown, then Stanford University

students. Using the application, users can take

photos, record videos, add text and drawings,

and send them to a controlled list of recipients.

These sent photographs and videos are known

as "Snaps". Users set a time limit for how long

recipients can view their Snaps as of March

2015, the range is from 1 to 10 seconds.

79Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsSNAPCHAT

(

Snapchat was founded in September, 2011 and now has 100 million active daily users.

71% of Snapchat users are under the age of 21 years old. 70% of users are female.

Top Snapchat influencers earn upwards of $100.000 in endorsements for generating sponsored brand content.

Snapchat users are sending 400 million “snaps” a day.

;

)

&

Source: Wall Street Journal, AdWeek, TIME

80Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsSNAPCHAT

Source: Fast Co.

81Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsSNAPCHAT: TACO BELL

Source: AdAge

82Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsDATA NEVER SLEEPS 2.0

Source: Entrepreneur,

83Emerging + Social Media: Welcome to #ADPR4300

Social Media ChannelsDATA NEVER SLEEPS 2.0

See a complete list on Wikipedia.

CLASS ASSIGNMENT

WK 2: SEPTEMBER 9, 2015

84Emerging + Social Media: Welcome to #ADPR4300

85Emerging + Social Media: Welcome to #ADPR4300

Class AssignmentSEPTEMBER 9, 2015 // DUE: SUNDAY, SEPTEMBER 13 @ MIDNIGHT

READINGS

Social Media Diary

• Write a blog post chronicling (by the minute) all of your social media usage for 24 hours.

• The blog post should be in the form of a timeline and should include details about the channels you

used, how long you used them, why you used them and the context in which you used them.

• Include 2 pieces of media in your blog post (screen shot of your phone, picture from your day, embed a

post you shared on one of your social channels, etc.)

• Conclude the post by reflecting on your social media consumption.

• Questions to consider: How did it fit into your day? Did you rely on social media more/less than you

expected? How did it impact your decision making? How do you think your life would be different

without social media? How would you communicate differently? How does your social media usage

compare to the 28% of time the average user spends on social networking sites?

ASSIGNMENT

• Create your Wordpress blog.

• Create an About Me page including a completed form of this Q&A.

• Create a Twitter account and follow everyone in class.

CLASS DISCUSSION

COMMENTS, QUESTIONS, ANSWERS

86Emerging + Social Media: Welcome to #ADPR4300