WiZE Mobile Strategy

WIZE MOBILE SDN BHD

STRATEGY MOBILE BROADCASTING STATION

Project (1) Mobile Streaming TV

BRAND

INTERACTIF CONTENT

ACTIVITY

LIVE STREAMING

M-AWARD SHOW

M-MUSIC SHOW

M-FASHION

ADDITIONAL REVENUE

M-DOWNLOADS

M-HEALTH

M-LEARNING

M-BANKING

Wize Mobile Sdn Bhd Strategy

Introduction :WORLD

Geography ::WORLD

People ::WORLD

Population:

6,790,062,216 (July 2009 est.)

Age structure:

0-14 years: 27.2% (male 950,127,898/female 894,359,186)

15-64 years: 65.2% (male 2,235,114,476/female 2,192,071,874)

65 years and over: 7.6% (male 227,748,114/female 290,640,668) (2009 est.)

Median age:

total: 28.4 years

male: 27.7 years

female: 29 years (2009 est .)

Population growth rate:

1.167% (2009 est.)

Urbanization:

urban population: 48.6% of total population (2005)

rate of urbanization: 1.98% annual rate of change (2005-10 est.)

ten largest urban agglomerations: Tokyo (Japan) - 35,676,000; New York-Newark (US) -

19,040,000; Ciudad de Mexico (Mexico) - 19,028,000; Mumbai (India) - 18,978,000; Sao

Paulo (Brazil) - 18,845,000; Delhi (India) - 15,926,000; Shanghai (China) - 14,987,000;

Kolkata (India) - 14,787,000; Dhaka (Bangladesh) - 13,458,000; Buenos Aires (Argentina) -

12,795,000 (2007)

Religions:

Christ ians 33.32% (of which Roman Catholics 16.99%, Protestants 5.78%, Orthodox 3.53%,

Anglicans 1.25%), Muslims 21.01%, Hindus 13.26%, Buddhists 5.84%, Sikhs 0.35%, Jews

https://www.cia.gov/library/publications/the-world-factbook/docs/notesanddefs.html?countryName=World&countryCode=xx&regionCode=oc#2119






0.23%, Baha' is 0.12%, other rel igions 11.78%, non-rel igious 11.77%, atheists 2.32% (2007

est.)

Languages:

Mandarin Chinese 13.22%, Spanish 4.88%, English 4.68%, Arabic 3.12%, Hindi 2.74%,

Portuguese 2.69%, Bengali 2.59%, Russian 2.2%, Japanese 1.85%, Standard German

1.44%, French 1.2% (2005 est.)

note: percents are for "f irst language" speakers only

Literacy:

definition: age 15 and over can read and write

total population: 82%

male: 87%

female: 77%

note: over two-thirds of the world's 785 mil l ion i l l i terate adults are found in only eight

countr ies (Bangladesh, China, Egypt, Ethiopia, Ind ia, Indonesia, Nigeria, and Pakistan); of

al l the i l l i terate adults in the world, two-thirds are women; extremely low l i teracy rates are

concentrated in three regions, the Arab states, South and West Asia, and Sub -Saharan

Afr ica, where around one-third of the men and half of al l women are i l l i terate (2005 est.)

Introduction :MALAYSIA

Geography ::MALAYSIA

People ::MALAYSIA

Population:

25,715,819 (July 2009 est.)

country comparison to the world: 47

Age structure:



65 years and over: 5% (male 569,245/female 724,575) (2009 est.)

Median age:

total: 24.9 years

male: 24.3 years

female: 25.6 years (2009 est.)

Population growth rate:



https://www.cia.gov/library/publications/the-world-factbook/docs/notesanddefs.html?countryName=Malaysia&countryCode=my&regionCode=eas#2119

https://www.cia.gov/library/publications/the-world-factbook/rankorder/2119rank.html?countryName=Malaysia&countryCode=my&regionCode=eas&rank=47#my




1.723% (2009 est.)


Urbanization:

urban population: 70% of total population (2008)

rate of urbanization: 3% annual rate of change (2005-10 est.)

Malay 50.4%, Chinese 23.7%, indigenous 11%, Indian 7.1%, others 7.8% (2004 est.)

Religions:

Muslim 60.4%, Buddhist 19.2%, Christ ian 9.1%, Hindu 6.3%, Confucianism, Taoism,

other tradit ional Chinese rel igions 2.6%, other or unk nown 1.5%, none 0.8% (2000

census)

Languages:

Bahasa Malaysia (off icial), English, Chinese (Cantonese, Mandarin, Hokkien, Hakka,

Hainan, Foochow), Tamil, Telugu, Malayalam, Panjabi, Thai

note: in East Malaysia there are several indigenous languages; most widely spoken are

Iban and Kadazan

Literacy:

definition: age 15 and over can read and write

total population: 88.7%

male: 92%

female: 85.4% (2000 census)

Telephones - main lines in use:

4.35 mil l ion (2007)


Telephones - mobile cellular:

23.347 mil l ion (2007)


Telephone system:

general assessment: modern system; international service excellent

domestic: good intercity service provided on Peninsular Malaysia mainly by microwave

radio relay; adequate intercity microwave radio relay networ k between Sabah and











Sarawak via Brunei; domestic satel l i te system with 2 earth stations; combined f ixed -l ine

and mobile cel lular teledensity exceeds 110 per 100 persons

international: country code - 60; landing point for several major international

submarine cable networks that provide connectivity to Asia, Middle East, and Europe;

satel l i te earth stations - 2 Intelsat (1 Indian Ocean, 1 Pacif ic Ocean) (2007)

Radio broadcast stations:

AM 35, FM 391, shortwave 15 (2001)

Television broadcast stat ions:

88 (mainland Malaysia 51, Sabah 16, and Sarawak 21) (2006)

Internet country code:

.my

Internet hosts:

377,716 (2008)


Internet users:

15.868 mil l ion (2007)









Industry

Internet, Computer software

Social network service

Mobile social

network service, micro-blogging

MPEG-4

Video hosting service

Area Served

Worldwide

Worldwide

Worldwide

Worldwide

Revenue

Banner ads, referral marketing ▲ 21.796 billion USD (2008)

Banner ads, Referral Marketing ▲ 300 million USD (2008 est.)

Banner ads,

referral marketing ▲ $400,000 Q3

(2009)

Google

AdSense

Launched

September 4, 1998

February 2004

2006

February

2005

Website

google.com

facebook.com

twitter.com

youtube.com

http://www.google.com/

http://www.facebook.com/

http://www.twitter.com/

http://www.youtube.com/

Industry

Mobile Broadcasting Station Mobile social network Services Mobile Content Hosting Service

Area Served

Malaysia

Revenue

Banner ads, referral marketing, Airtime

Launched

1st Jan 2010

Website

mobileTv.my phone.mobiletv.my

http://www.mobiletv.my/

http://www.phonemobiletv.my/

Wize Mobile Sdn Bhd Strategy

- Mobile

Live streaming via mobile

Social Network Service

-

- Laptop/Computer (Xchg Interface- New Web Services)

Virtual World - www

Google, yahoo, msn

Skype facebook, twitter,

Googletalk, msn

AIM, ICQ, Jabber

Banner ads, referral

Marketing

Wize Mobile Sdn Bhd Business Strategy

1. MobileTv Streaming Services

2. New Web Services

3. RMMORPG

MobileTv Streaming Services

Industry

Mobile Broadcasting Station Mobile social network Services Mobile Content Hosting Service

Area Served

Malaysia

Revenue

Banner ads, referral marketing,Airtime

Launched

1st Jan 2010

Website

mobileTv.my phone.mobiletv.my

http://www.mobiletv.my/

http://www.phonemobiletv.my/

New Web Services

Industry

Internet/Computer Software

Area Served

Worldwide

Revenue

Banner ads, referral marketing

Launched

2009

Website

www.virtualworld.com New Interface

RMMORPG

Industry Online game via mobile & Internet Area Served Worldwide Revenue Banner ads, referral marketing Launched 2010 Website www.rmmorpg.com

http://www.virtualworld.com/

http://www.rmmorpg.com/

WiZe Mobile Sdn Bhd Revenue Strategy


2. New Web Services

3. RMMORPG

Devices

Mobile/Computer/Laptop

Area Served

Worldwide

Revenue

Banner ads, referral marketing,Airtime

Asset

www.phone.mobiletv.my/mobileTv.my www.virtualworld.com www.rmmorpg.com

Advantage

Live Streaming via mobile New web services Mobile online Game

WiZe Mobile Technology Roadmap


2. New Web Services

3. RMMORPG



Valuation of Content

BREAKING NEWS TOUR STATION AMUSE STATION SWEAT STATION E-EYEQ XCHG STATION

Area Served

1. Malaysia 2. Worldwide

Revenue (1)

Banner ads, referral marketing

Revenue (2)

Content Broadcasting Rights

Advantage

Live Streaming via mobile

2009/2010 Business Development Gantt chart

4th Qtr 2009(Oct-Dec2009)

XCHG Series Product Testing

Market Analysis

Market Survey

Sales- MobileTv Streaming Services

Soft A&P Launching

Training

1st Qtr 2010(Jan-Mar2010)

Market Awareness

Content Rights

Launching of MobileTv


2nd Qtr 2010 (Apr-Jun2010)

Product Awareness


3RD Qtr 2010 (July-Sept2010)

A&P Programs

Training

Launch New XCHG Series – New Web Services


4th Qtr 2010 (Oct-Dec2010)

A&P Programs

Product Awareness

Sales- MobileTv Streaming Services New Web Services RMMORPG

2009/2010 Business Development Gantt chart

Infra Start-Up Capital Estimate

Monthly Costs Monthly

Expenses

Cash Needed to

Start

% of

Total

Bandwith

TM Brickfields 30MB (2MB=RM2000) 30,000 360,000 36.4%

Aims MIX ERC (2MB = RM800) = 6MB 24,000 288,000 29.1%

Colocation

TM 4,000 48,000 4.9%

AIMS 1,500 18,000 1.8%

MISC 2,000 24,000 2.4%

Subtotal 738,000 74.6%

One-Time Costs

Cash

Needed to

Start

% of Total

Servers

Shared Broadcast Server Primary + FMS License 35,000 3.5%

Shared Broadcast Server Secondary + FMS License 35,000 3.5%

Database Server 15,000 1.5%

Storage Server 50,000 5.1%

Web Server 12,000 1.2%

Billing Server 6,000 0.6%

Monitoring Server 6,000 0.6%

Streaming Server + FMS License 35,000 3.5%

Applications Server 20,000 2.0%

Relay Server Celcom 2,500 0.3%

Relay Server Maxis 2,500 0.3%

Relay Server Digi 2,500 0.3%

Relay Server U-Mobile 2,500 0.3%

Relay Server Standby 1 2,500 0.3%



MISC 20,000

Subtotal 251,500 25.4%

Total Estimated Infra Start-Up Capital 989,500 98%

Operations Tech Estimate

Monthly Costs Monthly

Expenses

Cash

Needed to Start Qty SALARY

NOC

Technical Support 8 1,500.00 12,000 144,000

Channel Support 6 1,800.00 10,800 129,600

Programmer 4 1,300.00 5,200 62,400

Designer 2 1,500.00 3,000 36,000

Network Engineer 1.00 2,200.00 2,200 26,400

Technician 2.00 1,300.00 2,600 10,400

Subtotal 23.00 408,800

One-Time Costs Cash Needed

to Start

Monitoring Station 5,000

Monitoring Station 5,000

Notebook1 3,500

Notebook2 3,500

Notebook3 3,500

Notebook4 3,500

Notebook5 3,500

Notebook6 3,500

workstation 3,000

workstation 3,000

workstation 3,000

workstation 3,000

MAC 8,000

MAC 8,000

Subtotal 59,000

Total Estimated Infra Start-Up Capital 467,800

Investment

OPEX 2009/10 - XCHG Technology

Year

2009/2010

CEO Office 542,700.00

Administrations Division -

Human Resources Division 567,800.00

Technical Division 989,500.00

Customer Service Division -

BFP & Account Division -

Business Development Division 3000,000.00

Total Operating Expenses 5,100,000.00

XCHG Budget by Department - Chief Executive Officer Office

Year

2009/2010 Sales & Marketing Costs 52,000.00

Contract Services - Equipment, Material & Supplies - Professional Fees - Provision for Bad Debts - Rentals 100,000.00 Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses 200,000.00 Management Fees 190,700.00 Total Other Expenses - Total Operating Expenses 542,700.00

XCHG Budget by Department - Human Resources

Year

2009/2010 Sales & Marketing Costs - Contract Services - Equipment, Material & Supplies - Professional Fees - Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses 467,800.00 Management Fees - Total Other Expenses - Total Operating Expenses 467,800.00

XCHG Budget by Department - Technical

Year

2009/2010 Sales & Marketing Costs - Contract Services - Equipment, Material &

Supplies 989,500.00 Professional Fees - Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses - Management Fees - Total Other Expenses - Total Operating Expenses 989,500.00

XCHG Budget by Department - Business Development

Year

2009/2010 Sales & Marketing Costs 500,000.00 Contract Services 500,000.00 Equipment, Material &

Supplies 500,000.00 Professional Fees 100,000.00 Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees 700,000.00 Staff Related Expenses 500,000.00 Management Fees 100,000.00 Total Other Expenses 100,000.00 Total Operating Expenses 3,000,000.00

Short Term:

1. To obtain a initial investment from venture capital / personnal investor the amount of RM2.5

million

2. Building the right Team to initialize the project and to registar a Company to manage and operate

this project

3. To deploy a commercial MobileTv viable system - integration with user maangement &

billing/subscription system

4. To Setup a broadcasting Station equip with broadcasting equipments, recording studio and editing

stations

5. Build a team to setup a the network monitoring center / customer support

6. Expansion of mobiletv solution to all Telco with guidance from MCMC

7. Secure contents & advertisers for our 6 free to air mobiletv channles

o M-Journalism - News Station Channels

o M-Star - Tour Station – Indiezones & Asia Lifestyle/Tourism related Content

o M-BO - Amuse Station – Best Mobisod Channel/Entertainment Channel

o M-Sports - Sweat Station - Sport News Content

o M-Discovery - EyeQ Station - Education Content

o M-XCHG Station (axn) – Entertaiment/Business/Music/Fashion Related Content

Business Development Sales Department A&P Department Marketing Department

Identify new business

R&D on XCHG Technology Enabled Devices

Rate Card

Analyze Sales Statistics

Corporate sales

Potential market

Road Show

Parties on Product launching

Website

Internet advertising

Exhibition

Special event

Sponsorship

Set Trend

Pricing strategy

Brand Awareness

XCHG Newsletter

Identify potential market

WiZE Mobile Strategy

Documents

Transcript of WiZE Mobile Strategy