WordCamp Phoenix 2012 Google Adwords PPC Keyword & Campaign Strategy
wittas Google Adwords Campaign Management
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Transcript of wittas Google Adwords Campaign Management
Introduction to Google Adwords
AdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$21 billion in 2009. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution.
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SEO ServicesSearch Term
What is Google Adwords?
Specific words that companies buy related to their field
When some searches the word, your ad may appear on the top and right sections of the screen
Google Adwords
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Other20%
Network
Why Google Adwords?
As mentioned earlier, when you use Google, you’re getting relevant, real-time distribution on a massive scale.
Ads are distributed across other Google sites as well as on partner sites, newsletters and email, reaching over 80% of Internet users.
Content Publishers
Search Partners
Google Properties 80%
AOL
Amazon
Earthlink
New York Times
About.com
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Google Adwords Flexibility
See your ads on Google quickly. Whether creating a new account or editing an existing ad, you achieve it quickly
Optimize and change your ads continually to increase ROI. The AdWords system is available 24 hours a day, seven days a week, and the number of changes you can make is unlimited.
Target multiple locations and languages.You also have the flexibility of targeting different populations by location and language, which allows you to create targeted ads that will appeal exactly to your audience.
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Google Adwords Process
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How to Start Google Adword Campaign
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Select Your edition
Select Location & Language
Create Account Google Adwords
How to Start Google Adword Campaign
Add Your Site Url
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Add your Ads detail
How to Start Google Adword Campaign
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Search Keywords
Add Keywords
Google Adwords Campaign
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Business Growth with Google Adwords
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Unlike other advertising, you can do more than just put your AdWords ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And, your AdWords ads can be continually altered and refined to drive even better results.