BY WithingsSELF-TRACKERS PORTRAIT

Withings

kg

SELF-TRACKERS PORTRAIT

7.0TIMES

8.1TIMES

7.7TIMES

7.2TIMES

In 2010, just before and after Thanksgiving, women average weight increased (only) of 150 g.

In 2010, just before and after Thanksgiving, men average weight increased of 210 g.

In 2010, just before and after Christmas, men average weight increased of 310 g.

In 2010, just before and after Christmas, women average weight increased of 170 g.

MEN WOMEN

NORMALUNDERWEIGHT OVERWEIGHT OBESE

20 25 30

26% 52% 31% 57%of men users of female users of men users of female users

WOMEN ARE THE FIRST OUT OF BED!

Thanksgiving Christmas

67.00 63.67

86.49 84.67

67.15 63.84

86.70 84.98

American women weigh themselves at 8:22 am average…

… whereas American men weigh themselves at 8:27 am average.

European womenweigh themselves at 8:13 am average…

…whereas European men weigh themselves at 8:18 am average.

FOIE GRAS BEATS TURKEY…

WHO SAID MEN DON’T CARE ABOUT THEIR WEIGHT?Average number of weigh-ins each month:

Interested in a few original figures?

kg

kg kg

kg

29%WOMEN

71%MEN

33%WOMEN

67%MEN

GENDER REPARTITION OF OUR BODY SCALE USERS: SHARE OF BODY SCALE USERS WITHIN NORMAL BMI RANGE:

AVERAGE AGE OF OUR BODY SCALE USERS:

39YEARS OLD

38YEARS OLD

48YEARS OLD

47YEARS OLD

Who are self-trackers? What do they achieve?

3 3

72%THIS IS THE SHARE

OF OUR BLOOD

PRESSURE MONITOR

THIS IS THE SHARE

OF OUR BODY SCALE

USERS WHO START

weeksOF SELF-TRACKING.

monthsafter.

Source: anonymous data extracted from Withings’ products users databases.

49%USERS WHO HAVE STABILIZED

THEIR BLOOD PRESSURE AFTER

OR REACH A NORMAL BMI

RANGE AND REMAIN STABLE

In 2011, BMI is normal (between 20 and 25) for: