with qualitative and goals. methodology that you do...
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19 DONE CONCEPT Clear description of the project concept. Should be able to describe the technology, and generally, which industry it will impact. DONE MARKETING STRATEGY Completed customer segmentation work, using multiple segmentation variables to identify the best target. Selected target segment, with qualitative and quantitative research to support decision. Drafted a value proposition statement & brand positioning. Understand difference between buyers and technology users. How to position the tech to both audiences. SUN NOV 3 PROMOTIONS PLAN Drafted promotions / communications plan designed to engage users. As appropriate, develop a plan that will acquire and retain users to achieve client goals. Begin drafting presentation deck. Tell a story with your pitch! SUN NOV 17 PRODUCT, PRICING & DRAFT DECK Detail product features that will deliver your value proposition. Develop a conceptual pricing model with justification for choosing the methodology that you do. Draft deck should be complete by the 17th. WED NOV 20 FINAL PRESENTATION Final presentations will occur during class on November 20. USE THE IN-CLASS ACTIVITIES TO GUIDE YOU!
Transcript of with qualitative and goals. methodology that you do...
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DONE
CONCEPT
Clear description of the project concept. Should be able to describe the technology, and generally, which industry it will impact.
DONE
MARKETING STRATEGY
Completed customer segmentation work, using multiple segmentation variables to identify the best target.
Selected target segment, with qualitative and quantitative research to support decision.
Drafted a value proposition statement & brand positioning.
Understand difference between buyers and technology users. How to position the tech to both audiences.
SUN NOV 3
PROMOTIONS PLAN
Drafted promotions / communications plan designed to engage users.
As appropriate, develop a plan that will acquire and retain users to achieve client goals.
Begin drafting presentation deck. Tell a story with your pitch!
SUN NOV 17
PRODUCT, PRICING &DRAFT DECK
Detail product features that will deliver your value proposition.
Develop a conceptual pricing model with justification for choosing the methodology that you do.
Draft deck should be complete by the 17th.
WED NOV 20
FINAL PRESENTATION
Final presentations will occur during class on November 20.
USE THE IN-CLASS ACTIVITIES TO GUIDE YOU!
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Step 1: Define your BUYER’s marketing/sales funnel.
Step 2: Map a marketing communications plan, using the 6M framework.
Step 3: Add measurement goals that you would use to track your progress.
It’s not likely that you’ll have time to cover all of this in-depth. As you progress on the project, please use this – and other activities – as guides to help you work through the project requirements. These activities demonstrate how to use the tools covered in class in actual planning.
